Hisense, a brand in global consumer electronics and home appliances, has reaffirmed its leadership in the global large-screen TV market.
According to Omdia’s full-year 2025 global shipment data, Hisense ranked No. 1 worldwide in the 100-inch-and-above TV segment for three consecutive years (2023–2025), with global shipment share reaching 57.1% in 2025.
Hisense also maintained its No. 1 position in the global Laser TV category in 2025, marking seven consecutive years of worldwide leadership, with a global market share of 70.3%.
These results confirm Hisense’s dominance across the most strategically important large-screen categories, where both scale and technological capability matter.
This sustained leadership is driven by Hisense’s long-term commitment to advanced display technologies, most notably RGB MiniLED.
As The Origin of RGB MiniLED, Hisense has led the technology’s evolution from early research to large-scale commercialization, establishing clear advantages in color accuracy, brightness control, and viewing comfort on ultra-large screens.
Omdia’s CES 2026 recap further supports this trajectory, identifying RGB MiniLED TVs as a key driver of the industry’s next growth phase, with rapid expansion expected from 2026, reflecting a broader shift toward technologies where Hisense has long held leadership.
Looking ahead, Hisense is uniquely positioned to extend this advantage. It is the only brand with a complete display technology ecosystem spanning RGB MiniLED, TriChroma Laser, and MicroLED, enabling a comprehensive approach to next-generation visual innovation.
At CES 2026, Hisense showcased the 116UXS, the first TV powered by RGB MiniLED evo, alongside the UR8 and UR9 RGB MiniLED lineups and the Laser Projector XR10, all recognized with multiple CES awards.
Importantly for South Africa, this global leadership translates directly into local impact. Hisense South Africa operates a local manufacturing facility based in Atlantis, South Africa, producing world-class large-screen TVs among other technology products.
The facility supports job creation, local skills improvement, and contributes to the country’s industrial growth agenda.
As global demand for 100-inch+ and Laser TVs accelerates, South African consumers and retailers benefit from faster access to cutting-edge innovation, while the local economy benefits from continued investment, localisation and long-term manufacturing capability.
This reinforces Hisense’s commitment not only to global excellence, but to strengthening South Africa’s position within the international consumer electronics value chain.
