African Movie Channel (AMC), the international broadcaster dedicated to delivering Nollywood entertainment worldwide, has launched its premium 24-hour FAST (Free Ad-Supported Streaming Television) channel, Nolly Africa HD, on Samsung TV Plus in the United Kingdom.
This landmark partnership brings Nollywood’s biggest stories directly to millions of Samsung Smart TV households, and other Samsung device users, across the UK, marking one of the most significant expansions yet for AMC’s rapidly growing FAST footprint.
The launch further strengthens Nolly Africa HD’s position as the most widely distributed Nollywood channel globally, across major connected TV ecosystems, reinforcing AMC’s leadership in delivering premium African storytelling to international audiences.
Mirroring the structure and quality of AMC’s established premium Pay TV brand, AMC HD, Nolly Africa HD delivers a curated 24/7 schedule of Nollywood blockbusters, immersive series and compelling unscripted entertainment.
The channel also features titles from AMC’s original production arm, AMCOP (African Movie Channel Original Productions), offering exclusive Nollywood content not available elsewhere.
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As the UK FAST market continues its rapid growth, with ad-supported streaming becoming an increasingly central part of viewer consumption, the launch of Nolly Africa HD positions Nollywood prominently within one of the most competitive and commercially dynamic connected TV ecosystems in Europe. Audiences can now enjoy round-the-clock access to premium Nollywood entertainment, via Nolly Africa HD, directly through their Samsung Smart TVs and other Samsung devices, no subscription required.
‘Yinka Mayungbo, CEO of AMC, said:
“Launching Nolly Africa HD on Samsung TV Plus UK is a significant strategic achievement for AMC and for Nollywood globally. Samsung is one of the biggest Smart TV and connected device platforms in the world, and securing our presence within its UK customer base reflects both the strength of our brand and the rising international demand for premium African storytelling. FAST is no longer an emerging opportunity, it is a defining pillar of modern television distribution. Our focus remains clear – to ensure Nollywood is not peripheral but positioned at the centre of global connected TV growth.”
With seamless integration into Samsung TV Plus, viewers across the UK can now enjoy free, high quality Nollywood entertainment directly through the Samsung TV Plus app on their Samsung Smart TVs and compatible Samsung devices.
This launch reinforces AMC’s leadership in scaling Nollywood within the world’s fastest-growing streaming environments.
Nolly Africa HD is available on channel 4208 on Samsung TV Plus.
