Meta has started rolling out paid subscription plans for Instagram, Facebook and WhatsApp, expanding its services beyond advertising.
The new plans, called Instagram Plus, Facebook Plus and WhatsApp Plus, are launching globally and will give users access to extra features for monthly fees ranging from $2.99 to $3.99.
Instagram Plus and Facebook Plus will each cost $3.99 per month, while WhatsApp Plus will cost $2.99 monthly.
Meta said the subscriptions are aimed at users who want more tools for customisation, audience engagement and account management across its apps.
Instagram Plus includes features such as Story rewatch counts, unlimited audience lists, extended Story visibility beyond 24 hours, anonymous Story previews and weekly Story spotlight boosts.
Subscribers will also get profile customisation tools including custom fonts, app icons, extra profile pins and animated “Super Heart” reactions.
Facebook Plus offers many of the same features, with a focus on profile expression and audience engagement.
WhatsApp Plus is centred on messaging and personalisation. Subscribers will have access to custom ringtones, app themes, premium stickers, more pinned chats and list customisation tools.
The new Plus plans will not replace Meta Verified, its existing paid verification service focused on identity verification, impersonation protection and customer support.
At the same time, the company is testing another subscription programme under a new brand called “Meta One”, covering creators, businesses and Meta AI users.
For Meta AI, the company will begin testing two plans next month. Meta One Plus will cost $7.99 per month, while Meta One Premium will cost $19.99 monthly.
According to Meta, the Premium tier will allow access to more advanced processing for complex requests, alongside expanded image and video generation features across its apps.
The AI subscriptions will first launch in Singapore, Guatemala and Bolivia.
Meta is also preparing professional subscription plans for creators and businesses in markets including Saudi Arabia, Morocco, Thailand and Bangladesh.
The Meta One Essential plan, priced at $14.99 per month, includes a verified badge, impersonation protection and an upgraded links page for directing users to websites and social profiles.
The more expensive Meta One Advanced plan will cost $49.99 monthly and adds tools designed to improve visibility and audience growth across Facebook and Instagram.
Subscribers on the Advanced tier will be able to appear higher in search results, receive stronger promotion in feeds and use a bold “Follow” button on Reels. The plan also includes advanced analytics, scheduling tools, account-sharing features for moderators and alerts when other users repost their content.
Meta said the long-term goal is to bring all subscription products together under the Meta One brand.
The company has looked for new sources of revenue as growth across Facebook, Instagram and WhatsApp slows in several markets. Subscription services also arrive as Meta continues spending heavily on artificial intelligence infrastructure.
Investors reacted positively to the announcement, with Meta shares growing nearly 3% on Wall Street following the rollout.
Meta now joins companies including Snapchat and X in offering paid subscription tiers, though its strategy combines consumer features, creator tools and AI services within one broader subscription system.
