Celestine Achi, AI-powered public relations strategist, author, and founder of Cihan Media Group, has officially unveiled AGENTPR, described as Africa’s first agent-driven media intelligence framework and PR intelligence MCP.
AGENTPR has been developed as a practical response to one of the most important shifts in modern communications: the movement from traditional media monitoring to intelligent, agent-driven public relations decision support.
For decades, media monitoring has helped brands, institutions and leaders answer one basic question: What was said about us?
But today’s reputation environment demands deeper answers.
Communications leaders now need to understand what a mention means, who is driving the narrative, what emotion sits beneath public conversation, what stakeholder risk is emerging, and what decision should follow.
AGENTPR is designed to close that gap.
The platform introduces an agent-driven intelligence layer for public relations, reputation management, media visibility, stakeholder analysis, narrative tracking, sentiment and emotion analysis, crisis signal detection, and executive briefing.
Speaking on the unveiling, Achi said:
“Media monitoring tells you what was said. PR intelligence tells you what it means, why it matters, who is driving it, what risk it carries, and what decision should follow. AGENTPR™ was built for this new era. The future of PR will not belong to those who track the most mentions, but to those who build the clearest context, strongest intelligence workflows, and fastest route from signal to decision.”
Unlike conventional dashboards that focus mainly on mention counts and sentiment labels, AGENTPR is built to support context-aware and culture-aware interpretation. It is designed to help communications professionals identify weak signals, detect reputational risk, understand stakeholder movement, read emotional tone, and generate decision-ready intelligence for leaders.
The framework reflects Dr. Achi’s broader work in AI-powered public relations, Engineering of Trust, and the development of practical AI systems for African communications, media, governance, public affairs and institutional reputation management.
According to him, the next phase of PR measurement must go beyond visibility metrics.
“A brand can have high visibility and still face reputational vulnerability. A campaign can generate mentions without building trust. A crisis can begin as a weak signal long before it becomes a headline. That is why PR intelligence must now move from counting conversations to interpreting consequence.”
AGENTPR is positioned for use by public relations professionals, corporate communications teams, reputation managers, PR agencies, CEOs, government institutions, crisis teams, public affairs units, and organisations seeking stronger intelligence around media perception and stakeholder trust.
The platform is now live at here. A short video explainer demonstrating how AGENTPR works in practice will be released soon.
