Easybuy, Africa’s leading smartphone and electronics financing provider and a pioneer in the continent’s Buy Now, Pay Later (BNPL) sector, has partnered with WAWUAfrica to empower 10 million Nigerian youths and women with job-ready skills for sustainable wealth creation.
The initiative spans digital and IT literacy, financial and economic literacy, creative arts and design, business and entrepreneurship, as well as hospitality and tourism.
At a recent signing ceremony held in Lagos, Easybuy was named the Official Device Financing and Lifestyle Partner for the Federal Government of Nigeria–approved training initiative.
The programme is being launched by the Office of the Vice President through the Presidential Committee on Economic and Financial Inclusion (PreCEFI), and implemented by WAWUAfrica, in collaboration with key development partners, including Ministry of Youth, Ministry of Women, Ministry of Humanitarian Affairs, Ministry of Trade & Investment, the World Bank, African Union Sixth Region Global, Economic Community of West African States (ECOWAS), and the National Information Technology Development Agency (NITDA).
Others are, leading professional bodies such as the Institute of Chartered Accountants of Nigeria (ICAN), Chartered Institute of Bankers of Nigeria (CIBN), Chartered Institute of Stockbrokers (CIS), National Institute of Credit Administration (NICA), Chartered Risk Management Institute of Nigeria (CRMI), and the Nigeria Institute of Innovation and Entrepreneurship (NIIE).
“Smartphones have become essential for participation in today’s economy, yet millions of Nigerians still face barriers to accessing the devices they need,” said Abdul-gaffar Adesoji, sales director of Easybuy Nigeria. “As the Official Device Financing and Lifestyle Partner for this great initiative, Easybuy will support WAWUAfrica’s mission by bridging the smart device access gap, empowering underserved communities across the country, and unlocking new economic opportunities for Nigerians through inclusive financing solutions.”
“To boost Nigeria’s economic and financial inclusion drive, as part of our contribution to the initiative, Easybuy will be providing up to 10,000 of sales jobs to trained participants among the 10 million beneficiaries of this worthwhile initiative. The Easybuy team is dedicated to bringing an easier life to millions of Nigerians across the country,” Adesoji further noted.
Commenting on the partnership, Emmanuel Lennox, Chief Executive Officer of WAWUAfrica, said:
“This partnership reflects a deliberate shift from skills acquisition as an end, to skills deployment as a driver of national productivity. By integrating Easybuy’s device financing into the WAWUAfrica training ecosystem, we are ensuring that participants are not just trained, but fully equipped to participate meaningfully in today’s digital economy. It is a model designed to remove structural barriers and accelerate inclusion at scale.”
“What we are building with Easybuy is a closed-loop system for economic transformation, one that connects skills training and real earning opportunities in a continuous cycle. Individuals are given access to acquire smartphones through Easybuy, receive free training, and participate in income-generating activities from sales roles. The result is a scalable model that doesn’t just prepare people for jobs, it actively enables new businesses, and empowers a new generation of Nigerians to earn, grow, and contribute sustainably to the economy,” Lennox added.
Despite rising connectivity, a significant access gap persists, with over 120 million Nigerians still offline, largely due to the high cost of smartphones. As mobile devices remain the primary gateway to financial inclusion, education, and commerce, affordability continues to limit market penetration. This gap represents a substantial growth opportunity for scalable financing models to accelerate digital inclusion while unlocking new consumer markets and economic value. This is where Easybuy comes in, offering affordable device financing plans, and empowering millions of users to purchase quality mobile phones through flexible repayments.
This partnership with WAWUAfrica is a strategic response to Nigeria’s economic and financial inclusion gap. Despite steady progress, nearly 29 million adult Nigerians are still excluded from the financial system and only about 52% of the population hold bank accounts. With rural and low-income communities disproportionately affected, the gap offers an opportunity for scalable, mobile-driven financial solutions like the partnership between WAWUAfrica and Easybuy that can unlock access, drive adoption, and accelerate inclusive economic growth.
