This summer, as football continues to bring African fans, families, and communities together worldwide, Send App by Flutterwave is bringing the continent and its diaspora closer together. Send App is officially launching “Africa All the Way”, a season-long campaign celebrating African pride, connection, and community.
At the heart of the campaign is a dedicated summer hub and animated film that follows the energy, colour, and optimism sweeping across the continent and its diaspora this season.
The experience shines a spotlight on ten countries, including Senegal, Egypt, Côte d’Ivoire, and Ghana, celebrating the stories, cultures, and communities that make each nation unique while uniting fans around a common sense of African pride.
As the tournament unfolds, Send App will accompany supporters throughout the summer with activations that go beyond the sport itself:
- Summer Discount Codes: Acknowledging that summer is one of the peak periods for spending, travel, and family commitments, Send App is also helping customers get more value from their transfers. Eligible users sending from the UK, US, and EU can save £15, $15, or €15when they send £150, $150, or €150 and above with Send App. Users can apply the following codes: SAVE15UK for the UK, SAVE15US for the US, and SAVE15EU for the EU.
- Send to Your Squad Referrals: The campaign also celebrates the power of community, allowing users to invite friends and family in the UK, US, EU, and Nigeria to join Send App and earn rewards of ₦5,000, £20, $20, or €20 when they complete a qualifying transfer. Each successful referral automatically enters the user into a draw for an iPhone 17, creating even more reasons for shared experiences this summer.
- E-Sim Discounts: For those planning their long-awaited travel back home or exploring somewhere new, Send App is helping customers stay connected with a 20% discounton selected partner travel eSIMs, ensuring seamless connectivity from the moment they arrive.
Commenting on the launch, Harvey Bahia, Head of Send App Business at Flutterwave, said:
“For the global African diaspora, major sporting seasons are always a powerful anchor for shared national and cultural pride. With ‘Africa All the Way,’ we are moving beyond powering global money transfers to celebrating the lived experiences, resilience, and ambitions of our community.
Whether it is supporting your family back home, celebrating a national team, sharing experiences with friends, or hearing stories that resonate with your own journey, we are proud to stand alongside our community, bringing people closer to what matters most throughout this summer and always.”
Yewande Akomolafe-Kalu, head of Marketing at Flutterwave, added:
“Africa All The Way is our celebration of what it means to be African this summer. Wherever you are in the world, it’s a special time to reconnect with home, whether that’s by cheering on our national teams or travelling back to see family, and we wanted this campaign to reflect those moments. From our animated film and Diaspora Stories to travel eSIMs and community rewards, every part of the experience is designed to help us celebrate our roots, stay connected, and feel proud of where we come from. Because every transfer home on Send App carries more than money; it carries love, support, and a shared sense of belonging.”
Beyond rewards and promotions, the campaign is rooted in the lived experiences of Africans around the world. Throughout the summer, Send App will share Diaspora Stories, a curated series of real accounts exploring identity, belonging, and the foundational role cross-border money movement plays in sustaining long-distance family relationships.
The summer film, match-day experiences, rewards, referral programme, and Diaspora Stories can all be accessed through the Send App Summer Hub, giving users a single destination to celebrate Africa all summer long.
The company said Terms and Conditions apply.
