Uncover Skincare, a Kenyan startup focused on ensuring acceptance and good health of the African skin, has raised $1 million in seed funding.
Investors in Uncover’s sees round were FirstCheck Africa, Samata Capital, Future Africa, and IgniteXL, with angel investors including ex-SokoWatch COO, Kwenhui Tawah, and ex-L’Oreal executive and current WPP Scangroup CEO, Patricia Ithau.Â
The new funding, which brings Uncover’s total funding raised since launch in 2020, to $1.225 million, comes after the startup recently introduced a new range of skincare products, with a goal to launch more next year. The fund will further facilitate its growth across Kenya and expansion into Nigeria by January 2023.
Uncover Skincare will also double down on its tech and data to effectively produce, reach and market to its audience.
Uncover was founded by Sneha Mehta, who has over 10 years’ experience helping businesses scale across Africa, Jade Oyateru, a nutritionist and consumer goods expert and Catherine Lee, an economist turned filmmaker to build a data-driven, digital-first, health and wellness brand for the African woman, by leveraging their experience and expertise.
It currently provides skincare kits for routine usage, with consultations and all that’s needed for healthy skin. Using African botanicals, the company’s productions take place in Korea where it leveraged the best technology, labs, and scientists in the world who understand stability testing, safe ingredients, and formulations.
Uncover Skincare affirms that its community has grown to about 60,000 women since its launch, two years ago and has built brand awareness, loyalty, and values of education and knowledge as well as established empowerment in the Kenyan market.
