Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering
Writer: Philip Odiakose === In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands ...
Writer: Philip Odiakose === In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands ...
Five years after it launched, venture capital firm Wingman Ventures has today rebranded as Founderful and is announcing it has quickly raised ...
Tiko, formerly Triggerise, has taken a strategic rebranding initiative, marking a significant milestone in the company's evolution. As an established, ...
LuckyDodo, the entertainment platform known for its free lucky draws, has officially made its debut in Nigeria. This marks a ...
Robotexts reached 12.8 billion while robocalls soared to 4.8 billion in October, a combined 6% month-over-month increase, according to Robokiller Insights. The simultaneous ...
The dialogue highlighted the fusion of technology and creative expression, addressing the challenges, opportunities, and ethical considerations that come with ...
Jumia Advertising has launched its Programmatic Advertising service, offering brands the opportunity to grow their business in Nigeria. Designed to ...
The Newmark Group Limited is a top African Integrated Marketing Communications (IMC) firm that ranks among the fastest growing with ...
The Anambra State Investment Promotion and Protection Agency (ANSIPPA) has unveiled plans to transition to Anambra Development and Investment Corporation ...
Article by: Philip Odiakose In recent years, influencer marketing has become a crucial part of many brands' marketing strategies. The power ...
Africa’s leading integrated payments and digital commerce company, Interswitch has been named the Best Employer Brand – Sub-Saharan Africa at ...
Despite the economic downturn, some brands have found ways to cope with the present realities to create value for Nigerians
Huawei's Premium Broadband solution can effectively help carriers to implement user experience operations
Article by Brian Abel, Twitter Team Lead Greater Africa, Ad Dynamo by Aleph
Media analysis is about giving the CEO meaningful intelligence and data-driven insights that he/she can act on,,,
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© 2023 Techeconomy - Designed by Opimedia.