Amazon has launched a new subscription service for its online grocery delivery market in the US, targeting both Prime members and low-income customers who receive government food assistance benefits.
Prime members can now enjoy unlimited grocery deliveries for orders exceeding $35 from a variety of stores accessible through Amazon, including Whole Foods Market, Amazon Fresh, and local grocery and specialty retailers like Save Mart, Bartell Drugs, Rite Aid, and Pet Food Express.
Added to this, customers enrolled in the government’s Supplemental Nutrition Assistance Program (SNAP) can benefit from the same delivery perks at a reduced monthly fee of $4.99.
No Prime membership is required for EBT users and all subscribers will receive a complimentary 30-day trial period before committing to the monthly fee.
The subscription also gives one-hour delivery windows at no additional charge, unlimited 30-minute pickups for orders of any size, and priority access to recurring reservations for weekly grocery deliveries.
Available in over 3,500 cities and towns across the United States, the subscription provides convenient grocery delivery options to a large customer base.
This launch follows a successful pilot program conducted last year in Denver, Colorado, Sacramento, California, and Columbus, Ohio.
Amazon’s move into the grocery delivery subscription market competes with Walmart Plus and Target. Walmart Plus offers similar subscription plans at $12.95 per month or $98 annually, with both options requiring a minimum order value of $35 for free delivery. Target also offers a free grocery delivery service with a yearly membership fee of $99.
The subscription service provides a convenient and affordable way for customers to access a wide variety of groceries, including those from Whole Foods Market, a popular destination for organic and specialty food items.
The one-hour delivery windows and unlimited pickup options further enhance the customer experience by providing flexibility and speed.
Extending the subscription service to EBT users at a discounted rate, Amazon is making grocery delivery accessible to a broader range of consumers. This approach could potentially increase customer loyalty and further strengthen Amazon’s online grocery delivery.
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