- Author: Jonah Solomon
- Publisher: Yadel Global Communications
- Year: 2025
- Pages: 199
In a fast-changing startup ecosystem where innovation often outpaces visibility, communications strategist Jonah Solomon delivers a timely and practical guide for founders with his latest book, Scrappy Strategies – Public Relations for Startups: How Founders Can Win Customers and Credibility Without Big Budgets.
Released October 20, 2025, this 199-page volume stands out as an essential field manual for early-stage entrepreneurs who must navigate Africa’s competitive business landscape with limited resources.
Drawing from years of hands-on experience, Solomon distills proven principles that help startups craft compelling stories, connect with the right audiences, and build authentic brands that stand out, not by spending more, but by thinking smarter.
Jonah Solomon, a communications strategist passionate about helping startups tell their stories and scale with impact, brings impressive credibility to this work.
He is the Founder of Yadel Media, a PR consultancy focused on the finance and technology sectors, where he has advised some of the continent’s most innovative companies, including a unicorn.
He also co-founded SquirrelPR, Africa’s first PR management software designed to connect organisations with journalists, streamline communications, and combat misinformation.
An award-winning former journalist, Solomon began his career reporting on Africa’s vibrant startup ecosystem before transitioning into public relations.
His storytelling background gives him a rare advantage, a dual understanding of media dynamics and business realities.
He holds a Master’s degree in Mass Communication from Pan-Atlantic University, Lagos, where he honed his craft in strategic communication, narrative building, and brand positioning.
In the foreword, Adegoke Adeniyi, founder and CEO of TechPR Africa, describes Scrappy Strategies as “a playbook every African founder needs to own.”
He notes that the book bridges the gap between creativity and communication discipline, demystifying public relations and showing that effective storytelling and credibility can be achieved without large budgets or big PR agencies.
Across its chapters, Scrappy Strategies explores vital themes such as identifying and owning your brand voice, mastering media relations, leveraging digital storytelling, and building community-driven visibility, all grounded in the realities of lean startup operations.
The book’s greatest strength lies in its actionable strategies, relatable case studies, and practical frameworks that founders can immediately apply to amplify credibility, attract customers, and grow sustainably.
Ultimately, Scrappy Strategies is more than a book, it’s a mindset shift for founders and startup communicators. Solomon’s message is clear: you don’t need millions to make an impact; you just need clarity, consistency, and creativity.
Already receiving positive reviews from early readers, Scrappy Strategies is fast establishing itself as a must-read guide for African entrepreneurs, PR professionals, and anyone committed to building influential brands that matter in today’s digital economy.
The book is available in bookshops across Nigeria, and on Amazon and Selar.
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