SME & Entrepreneur Focus

Plans are useless until they are married to execution. Your plan is only as good as your ability to confront...

Whatever is scarce is a sign that there is a market need, and people are usually willing to place a...

You must not be afraid of failure, or give up when it happens. And never live in regret of the...

Continued from here… Storytelling sounds easy, but it isn’t. Start by knowing the message you want to communicate with your story,...

Stories move people. Why not move the market with your story. With a story, your sales message ‘seeps in’ under...

Continued from here …  Indeed, competition is nothing. You can beat the competition and differentiate​ ​enough to carve​ ​your​ ​ mini-monopoly whatever your line...

Today in all industries, there are many similar businesses, paddling for survival in a sea of sameness. And sadly, a...

…don’t let your passion trap you, writes TONY AJAH