Business storytelling takes practice. Know the story inside and out before presenting it to customers. This will help you tell the story naturally, writes TONY AJAH
Stories move people. Why not move the market with your story. With a story, your sales message ‘seeps in’ under the reader’s (that is market) awareness...
Continued from here … Indeed, competition is nothing. You can beat the competition and differentiate enough to carve your mini-monopoly whatever your line of trade...
Today in all industries, there are many similar businesses, paddling for survival in a sea of sameness. And sadly, a lot of them are lost in...
…don't let your passion trap you, writes TONY AJAH
Continuation (See Part 3) Position Your Product or Service It’s very important to know the person you are marketing to, and more importantly how to position...
We fail to spot chances when we fail to listen. Closed ears are closed opportunities, and you may end up making the presentation to the wrong...
