MarkTECH

In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure...

The world is changing at a breakneck pace, and organisations that do not adapt to the shifting demographics of their...

The 9th Lagos Digital Public Relations Summit, themed "Nurturing Authentic Connections in Digital Ecosystems," wrapped up successfully, delivering valuable insights...

Humans are naturally biased. This makes changing someone’s mind a challenge. This also explains why marketing—attracting customers to generate revenue—is...

Despite Nigeria's prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained...

InnoVision Talent Agency (ITA), San Diego’s premier inclusive talent agency, is making waves with the unveiling of a brand-new Influencer...

The relationship between the government and the governed is pivotal for the progress and growth of any society. When the...

The African Public Relations Association (APRA), in collaboration with the Public Relations and Communications Association (PRCA) Africa, has announced the...

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to...

Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image, communicate effectively...

In February 2020, Google revealed plans to complete the phasing out of third-party cookies on its Chrome browser by 2022....

The Lagos Digital Public Relations Summit, Africa’s premier platform for PR professionals, has announced its rebranding, introducing a dynamic new...

Most products that appear to have achieved product-market fit are not succeeding because they are indispensable, but because the market...

In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of...

Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to create targeted, engaging, and effective campaigns. Last...