MultiChoice Nigeria has announced a special three-day initiative granting DStv users unrestricted access to all channels on its platform.
The offer, which begins on Friday, 27th December, and runs until Sunday, 29th December 2024, will allow subscribers across all packages, including those with inactive accounts, to enjoy premium content at no extra charge.
In a statement released on Thursday, the company described the initiative as a unique seasonal gift to its customers. “As we wind down the year and celebrate the holidays, DStv is happy to announce that we are making this December one to remember.
“For 72 hours, the only thing standing between you and the best in sports, kids’ programming, movies, and local dramas is your decoder. No payments or calls required.” the statement read.
The initiative comes as MultiChoice faces some challenges in Nigeria’s competitive pay-TV market. Between April and September 2024, the company reported a loss of 243,000 subscribers due to economic pressures, including high inflation and increased living costs.
MultiChoice Nigeria has raised its subscription prices three times within the past year, which may have further contributed to the decline in active users.
In addition to economic difficulties, MultiChoice has faced regulatory issues. Earlier this year, a Nigerian tribunal fined the company ₦150 million for implementing a price hike despite a court order.
The tribunal also directed MultiChoice to provide one month of free access to its services as compensation for customers.
The South African-based company has acknowledged the growing competition in the media sector, with the rise of streaming platforms and changing consumer habits challenging the traditional pay-TV model.
MultiChoice Group CEO, Calvo Mawela, noted that the firm is adapting to these changes while struggling with economic challenges in key markets like Nigeria.
This free-access initiative appears to be part of the company’s initiatives to reconnect with lapsed customers and strengthen its place in the Nigerian market.
With no payments required, subscribers only need to activate their decoders to enjoy the full range of DStv’s premium offerings during the 72-hour period.
