Operators of small and medium enterprises (SMEs) in the country have been advised to leverage on eCommerce to boost sales and grow their business.
This view was canvassed by Ijeoma Arum, the chief commercial officer, Jumia Nigeria, in her presentation titled: Growing your business, presented at the maiden edition of Ecobank Nigeria’s MySME Growth Series.
The MySME Growth Series is an innovative training program of Ecobank Nigeria targeted at empowering SME operators in the country.
Under this initiative, the Bank aims to train over 1 million SME operators across the country in 2024.
Ms. Arum observed that small and medium-sized businesses in Africa are faced with challenges such as access to limited access to financing, stiff competition from established brands and regulatory compliance, noting that technology has the potential to transform the subsector.
According to her, eCommerce increases reach and awareness of products and services; allows businesses to gain valuable insights into customer behavior, and can be used to create targeted marketing campaigns and personalized experiences.
She added that eCommerce allows customers to shop at their convenience, day or night and small businesses can also streamline the sales process to reduce overhead and achieve greater profitability.
Further, she noted that the eCommerce is faced with constant disruption with social media platforms and other sites competing for wallet share and purchase frequency, inconsistent stock supplies and lack of trust, stressing that “overall, quality, price, delivery fee, and delivery waiting time are found to be some of the most important factors for consumers when choosing a shopping experience.”
Earlier, Osahon Akpata, the head, SME & Partnerships, Ecobank Nigeria, said the webinar series is line with the Bank’s commitment to power the success of SMEs in different sectors of the economy.
According to him;
“Ecobank aims to train 1 million SMEs in Nigeria to improve their capabilities and stimulate growth. We are launching the first phase of our training program – MySME Growth Series, a selection of virtual bootcamps led by facilitators who are experts in their fields. SMEs are the growth engine of Nigeria’s economy contributing almost 50% of GDP and 90% of jobs. As a bank that is growth focused, Ecobank is committed to the success of SMEs in different sectors of the economy,” he said.
Further, he disclosed that with an overall theme of “Scaling up your SME in 2024”, the webinar will hold every other Thursday throughout the year.
In addition, Mr. Akpata explained that the series will dwell on various topics that cover key areas of concern for small businesses such as accounting, credit, sales & marketing, taxation and inventory management, adding that the Bank is also planning to launch an SME Mentorship program to collaborate with successful entrepreneurs.
“We will also equip SMEs with tools to help their business such as budget templates, calculators for simulating scenarios and links to government forms. They will be trained on resources for starting a business including how to register, market opportunities and key points to consider when running a business. We will also provide articles on key topics including tips to increase sales, advertising ideas, business management practices, case studies and guides to leveraging technology, amongst others,” he enthused.
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