Advertisements New research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday. When at least 86% of all generations expect targeted and relevant communications, according to Infobip’s research, retailers need a personalised approach for each generation of shoppers. Advertisements Black Friday is the start of the Christmas shopping season. … Continue reading From Boomers to Zoomers: How Retailers, eCommerce Firms Can Boost Sales and Loyalty