Hisense, a global leader in consumer electronics and home appliances, has officially opened its new brand store in Abuja, the first in West Africa, Techeconomy can report.
Located opposite Wadata Plaza by Michael Okpara Street, Zone 5, Wuse, Abuja, Hisense commissioned the store in partnership with Fouani Nigeria Limited, its strategic partner and official distributor in Nigeria.
This launch highlights Hisense’s commitment to enhancing its presence in Nigeria, a key market in West Africa, and delivering advanced, consumer-centric innovations to meet the region’s evolving needs.
The new brand store, in its strategic location, marks a significant step in bringing the brand’s innovative products—featuring the latest technology and AI-powered solutions—closer to consumers in Abuja.
The store offers an extensive range of Hisense products, including innovative smart home appliances, premium televisions, refrigerators, washing machines, and air conditioners.
The brand store opening event on December 13 was held in the presence of the senior management from Hisense and Fouani Nigeria Limited, and other distinguished guests from the press.
This milestone symbolizes a shared vision to offer local consumers the opportunity to elevate their homes with cutting-edge technology and state-of-the-art appliances.
Commenting on the new store opening, Mostapha Khrains, marketing manager for Hisense, Abuja, said:
“Today is a remarkable day for us. We are glad to announce the opening of the first Hisense flagship mall in West Africa not only in Nigeria, bringing the latest technology displayed closer to the community, and to make it possible for the community to know and bring the services closer to the people. We have the most services after sale.
He said that Hisense has lots of [electronics] technology varieties such as television, washing machine, microwave, fridges and always ahead of other companies.
“We are the most affordable brand in Nigeria and we can boast about it also”, he said.
Mr. Khrains said the company (Hisense) has been able to create about thousands of jobs for Nigerians ranging from factory, marketing staff and drivers across the country.
This opening marks a significant step in Hisense’s broader regional growth strategy, including key milestones such as establishing an R&D center in Dubai, a factory in Egypt, and partnerships with globally renowned sports organizations.
Hisense has cemented its reputation as a leader in the technology and sports sectors by becoming the first Official Partner of the FIFA Club World Cup 2025, renewing its sponsorship of UEFA Euro 2024, and maintaining a strategic alliance with Real Madrid.
These efforts emphasize Hisense’s vision to connect with consumers through impactful global initiatives and innovations that resonate with diverse audiences.
As the official distributor of Hisense in Nigeria, Fouani reiterates its commitment to the economy and community by bringing state-of-the-art brands, products and solutions.
Through its new brand shop in Abuja, Hisense invites visitors to discover the latest technological advancements and experience a world of smarter, connected living.
