Global cloud communications platform Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner for the second year in the 2024 Gartner Magic Quadrant for Communications Platform as a Service.
Infobip has been recognised for its Ability to Execute and Completeness of Vision.
The Gartner report Top 10 Trends in Enterprise Communication Services 2024 notes the growth of GenAI as “The year 2023 saw the rise of generative AI (GenAI) as a major disruptor impacting almost all technology areas”.
The Gartner CIO and Technology Executive Survey identifies customer experience, improving margins, revenue growth, ensuring compliance/minimising risk, and increasing employee effectiveness as the top critical outcomes expected from enterprise digital technology investments.
Infobip has invested in its AI Hub for AI-driven conversational customer experiences that solve business problems.
The firm was also among the first globally to launch Camara-compliant Network APIs under the GSMA Open Gateway initiative.
Silvio Kutić, CEO at Infobip, said:
“As Gartner explains, “businesses prioritise business outcomes, buying experiences, and cloud consumption models when buying communications services.” That’s why we are innovating across all layers of the tech stack to enable businesses to digitally transform their interactions with customers. As the CPaaS market continues to grow, Infobip remains the full-stack omnichannel communications platform for every platform.”
