Interswitch has unveiled new television (TV) commercials for its consumer brands, Quickteller and Verve, at a private media screening in Lagos.
The event took place on Friday at the company’s headquarters in Victoria Island where senior executives, brand leads and agency partners attended, alongside journalists and content creators.
The advert premiere also outlined a wider marketing drive across television, radio, digital and outdoor platforms. Cherry Eromosele, executive vice-president for Marketing and Communications at Interswitch, said the campaign reiterates the company’s belief that payments should work seamlessly in the background of daily life.
“At Interswitch, we have always believed that payment should be a seamless part of everyday life, and therefore our brands Verve and Quickteller reflect this philosophy every day,” she said.
She described Quickteller as a platform built for people who take action. “The mindset of the Quickteller customer is that of a go-getter. The typical Quickteller customer doesn’t sit and wait for things to happen to them. They run it.”
The new Quickteller commercial centres on that message. It shows everyday situations where people move quickly, solve problems and keep going. Bills get paid, transfers go through, and opportunities are taken without delay. The campaign theme is “Run It!”.
Eromosele said the advert salutes what she called the “can do spirit” of African consumers and shows how the platform supports transactions “at the speed of topped for our users across multiple transaction channel touch points.”
Alongside Quickteller, Interswitch also introduced a new brand commercial for Verve, its card scheme with more than 100 million cards in circulation across Africa.
“We couldn’t be prouder of how far we’ve come with Verve as a brand,” she said, describing it as “African most successful indigenous Payment Card Scheme.”
The Verve advert focuses on what executives repeatedly called the African spirit.
“So what’s the African spirit? The African spirit is vibrant. It’s beautiful. Is undaunted and focused on enjoying the good life,” she said.
The commercial carries the line, “Verve makes infinite red seamless, because when we show up for each other, that’s when we truly live this is the good life.”
The event stressed that Verve goes beyond payments, pointing to VerveLife, its fitness and wellness platform, which has run for eight years and engages consumers around healthy living.
Chidi Okpala, who leads growth marketing for payment tokens under the Verve brand, said the business has grown by staying close to users.
“In fact, as we speak, we’re looking at about 115 million, and still counting, we have over 80 million active cards as we speak today,” he said, adding that Verve holds between 75 and 80% of Nigeria’s card market.
He linked that growth to feedback from customers. According to him, requests to use Verve cards on platforms such as Google Play and Netflix pushed the company into new partnerships.
“We got feedback like that, I want to be able to transact on Netflix with my record. That feedback we took seriously,” he said.
The event also addressed the creative process behind the campaigns. Tomi Ogunlesi, divisional head for Brands, Communications, Content and CSR, said the adverts were produced locally.
“For us, this was a deliberate creative decision underscoring Interswitch’s belief that African stories are best told by African voices,” he said.
“In an era where artificial intelligence is increasingly used to simulate storytelling, the team chose a different path, eschewing artificial intelligence (AI) in favour of organic, emotionally driven filmmaking that captures real faces, real places, and real emotions!”
The company confirmed that the Verve campaign will run across multiple African markets, while the Quickteller rollout will focus mainly on Nigeria.
Executives noted that Quickteller’s services differ by country, with Nigeria offering a bigger ecosystem that now includes transport bookings, flights, and property listings under Quickteller Homes.
They explained that users can rent apartments, book short lets and even buy land through the platform, adding that properties listed there are verified to reduce fraud.
The Interswitch management said the Quickteller and Verve TV commercials would begin airing in the coming days, stressing that payments should not interrupt life, but should simply work.
