The Apple iPhone 16 Pro and iPhone 16 Pro Max, are here with a focus on enhanced performance, creativity, and durability.
These new models are built for tech enthusiasts, creatives, and professionals who demand the very best from their devices.
The iPhone 16 Pro and Pro Max were developed with the A18 Pro chip, which powers Apple’s latest mobile innovation.
This next-gen processor is designed to handle demanding tasks with ease, including 4K video recording at 120 frames per second (fps) in Dolby Vision—making these the most powerful iPhones to date.
Users can also enjoy fluid multitasking and superior gaming experiences thanks to great graphics supported by the chip’s advancements.
Apple Intelligence Integration
The iPhone 16 Pro series goes beyond hardware advancements by introducing ‘Apple Intelligence,’ an all-new feature set aimed at simplifying everyday tasks.
Apple Intelligence uses Apple’s own computational models to anticipate users’ needs, offering personalised, context-aware suggestions that maintain privacy through on-device processing.
With Apple’s Private Cloud Compute, tasks like generating summaries of notifications or emails, adjusting tones in writing, and managing calls with real-time transcriptions are easily handled—all without compromising data security.
This personal intelligence system also integrates Siri more deeply into the user experience, with natural language capabilities that improve interaction. Users can now dictate, type, and seamlessly switch between voice and text commands.
Siri’s new design includes a glowing light that wraps around the screen edge, pointing to active use while maintaining a sleek and elegant look.
Cutting-Edge Camera Control for Professional-Level Photography
One of the most amazing features of the new iPhone 16 Pro lineup is its groundbreaking camera system. With a new 48MP Fusion camera, including a faster quad-pixel sensor, users can record videos in a stunning 4K at 120 fps, the highest resolution and frame rate ever available on an iPhone.
The pro camera system also includes a 5x telephoto lens and a 48MP Ultra Wide camera, allowing for high-resolution macro photography.
Apple’s innovative ‘Camera Control’ feature introduces an intuitive way to interact with the advanced camera system. It allows users to launch the camera quickly, switch between photo and video modes, and adjust settings such as zoom and exposure with a simple swipe.
A two-stage shutter coming later this year will further enhance the experience, offering photographers more control over focus and exposure before reframing a shot.
This upgrade is more than just hardware; Apple has embedded software intelligence into the camera. The Camera Control feature enables users to identify objects, locations, or even dog breeds instantly by clicking and holding on-screen.
This is part of Apple’s visual intelligence initiative, which will eventually extend to third-party tools, including searches for products or even solving complex problems.
A New Benchmark in Display and Design
The iPhone 16 Pro and Pro Max introduce the largest iPhone displays yet, with screen sizes of 6.3 inches and 6.9 inches, respectively. These Super Retina XDR displays feature ProMotion technology and Always-On functionality, offering a sharp, great viewing experience. Coupled with the thinnest borders ever seen on an Apple product, users can enjoy a more immersive display in a remarkably lightweight frame.
Durability has also taken a step up with the introduction of a titanium design that is both incredibly strong and lightweight. Along with a next-generation Ceramic Shield, the iPhone 16 Pro series offers protection that is twice as tough as any other smartphone glass.
Way Better Battery Life
A larger battery optimised by iOS 18 and the new internal design of the iPhone 16 Pro lineup offers an extraordinary increase in battery life. The iPhone 16 Pro Max, in particular, promises the best battery performance ever on an iPhone, making it perfect for those who need to stay connected for extended periods.
Pro Creativity with Advanced Photography and Video Tools
Creatives will be excited by the new array of photographic and video tools offered by the iPhone 16 Pro series. The 48MP Fusion camera allows users to capture incredibly detailed images without the delay of a shutter lag, while the Ultra Wide camera’s autofocus enables stunning close-up shots in crystal-clear macro photography.
Apple has also introduced next-generation Photographic Styles, allowing users to adjust photos in real-time, fine-tuning colours, highlights, and shadows with a personalised touch. The inclusion of various styles, including Dramatic Black & White, offers a wider range of creative options for photography.
The advanced A18 Pro chip also powers an upgraded image signal processor (ISP), enabling frame-by-frame cinema-grade colour grading for videos. Users can now edit 4K120 fps footage in Dolby Vision directly on the device or capture videos in ProRes and Log format, further streamlining professional video workflows.
Audio Advancements for a Studio-Like Experience
Sound quality has not been left behind, as the iPhone 16 Pro and Pro Max feature four new studio-quality microphones. These capture audio in stunning detail, offering users the ability to create Spatial Audio recordings for immersive listening experiences with AirPods or other surround sound systems.
A new “Audio Mix” feature allows users to fine-tune their recordings by separating background noise from voice or applying studio-quality effects to the sound, giving the final video a professional polish.
Pricing and Availability
The iPhone 16 Pro and iPhone 16 Pro Max will be available in four titanium finishes—black, natural, white, and desert—and storage options ranging from 128GB to 1TB.
Pricing for the iPhone 16 Pro starts at $999 or $41.62 per month, while the iPhone 16 Pro Max begins at $1,199 or $49.95 per month. Apple offers trade-in credits between $180 and $650 for iPhone 12 or newer, and up to $1,000 in credits with select carrier offers.
Pre-orders begin on September 13, with availability on September 20 in 58 countries and regions, including the U.S., U.K., Australia, China, and Germany. Additional markets, including Macao and Vietnam, will receive the devices starting September 27.
The new iOS 18 will be available as a free update on September 16, while Apple Intelligence features will roll out in beta next month with iOS 18.1 and more updates over time.
Accessories include the iPhone 16 Pro Clear Case and Silicone Case with MagSafe, both priced at $49, and a FineWoven Wallet with MagSafe for $59. A new MagSafe Charger, Qi2 certified, is available in 1-meter ($39) and 2-meter ($49) lengths.
iCloud+ plans start at $0.99 per month for 50GB, with premium features included. Customers purchasing an iPhone 16 Pro or Pro Max will also receive three months of Apple Music, Apple Arcade, and Apple Fitness+ free with a new subscription.
Whether you’re a professional creative, a tech enthusiast, or simply looking for the best of the best, the iPhone 16 Pro series is designed to impress.
