https://techeconomy.ng/is-music-and-marketing-truly-a-match-made-in-heaven/ Tech | Business | Economy Mon, 02 Oct 2023 02:58:00 +0000 hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/is-music-and-marketing-truly-a-match-made-in-heaven/#comment-9265 Mon, 02 Oct 2023 02:58:00 +0000 https://techeconomy.ng/?p=114635#comment-9265 The enduring effect of good music cannot be overemphasized. Music often breaks language barriers, gaining acceptability in very distant climes while permeating age barriers. Mr. Adejokun has aptly presented the marketing utility value of music. Growing up as a child, I could recall SM, a cigarette brand, deployed Yoruba music in its adverts to captivate its target audience. Jobitex, a food processing brand, also synergized with King Sunny Ade to produce a musical jingle. Can anyone ever forget Shakira’s enduring Waka Waka song which heralded the 2010 FIFA World Cup?

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