MTN doesn’t seem to care or be aware of the poorer quality of user experience in its mobile broadband networks that are due to not attending to basic rectifiable issues. MTN should not be capitalizing on the fact that NCC does not monitor the quality of MTN’s mobile broadband networks as it does its 2G and 3G networks to ignore rectifiable issues that have adverse impact on user experience while promoting its highbrow services. The higher the quality of user experience in MTN’s mobile broadband networks, the higher the value users get from them. It is not sufficient for MTN’s customer service agents to provide prompt response to complaints, that amount only to asking customers to reset their routers, when issues such as high packet loss and packet delays in the networks are the sources of the problems that customers are experiencing. I understand this is not an executive level issue, since executives are too busy generating new sources of revenue for the company to have time to show concern for the value ordinary users receive for the nairas they pay. However, the mere fact that MTN is not investing resources in simple tasks that are, though not glamorous, essential for enhancing the quality of user experience, subtracts from the value of important advice such as those offered in this address by its CEO.