Payments platform Klasha has partnered with LianLian Global, an Asian payment provider, to facilitate seamless cross-border trade between Asia and Africa.
This partnership aims to simplify payment processes and strengthen business connectivity across the two regions. Asian merchants can now easily access Africa’s expanding market by leveraging Klasha’s payment infrastructure.
The integration enables businesses to accept payments in various African local currencies, providing a more efficient and localised experience for consumers.
Added to these, merchants can receive payouts in their preferred currencies, eliminating the usual complexities of foreign exchange and transaction delays.
Commenting on the partnership, Klasha CEO Jessica Anuna said the collaboration is an important milestone which will continually enable frictionless trade between Africa and the rest of the world. “We are excited to provide Asian businesses with the tools they need to expand into the African market, ensuring that local currency collections and fast payouts are no longer barriers to cross-border commerce.”
The partnership will leverage Africa’s fast-growing digital economy, which is projected to surpass $712 billion by 2025. With simplified payment solutions, the alliance allows businesses to tap into Africa’s diverse and dynamic consumer base while overcoming the logistical and financial limitations that often accompany international trade.
Michele Fung, general manager of LianLian Global, said: “We are excited to partner with Klasha to enable businesses across Asia and Africa. Our joint effort simplifies Asia-Africa trade and enables merchants to expand their footprint into Africa’s dynamic market. Together, we’re breaking down barriers to trade and offering real, tangible solutions for international growth.”
The partnership also reiterates Klasha’s focus on innovation in cross-border commerce, with features such as localised currency collections, competitive foreign exchange rates, and instant payouts.
Justin Fan, managing director of Klasha’s Asia Operations, asserted the importance of this collaboration: “We are breaking barriers to trade, simplifying currency conversion, and ensuring Asian businesses can confidently expand into Africa.”
This partnership will ultimately open new opportunities for businesses, creating a seamless trade sector that connects Asia’s dynamic economies with Africa’s rich markets.
