Writer: MICHEAL OGWUDE
Big Brother Naija (BBNaija) is one of Nigeria’s most-watched reality TV shows, with 70 percent of its viewers loving it. The show is popular both at home and abroad, and technology is playing leading roles in providing the content to the audience.
In this article, we will explore how the BBNaija show is harnessing technology for entertainment in different ways.
BBNaija is not just using TV broadcast, the show is also leveraging the internet to the fullest. The TV show uses live streaming platforms and social media accounts to air. This allows fans to get easy access to news and updates related to the show anytime and anywhere.
Over the years, Big Brother Naija has had different sponsorships from CloseUp (Unilever), Indomie, Munch It, Minimee, Patricia, and Abeg, Moniepoint to mention a few. These sponsors assist in running the show one way or the other, and in return, they get to promote their products.
The multi-streaming platforms are all bombarded with viewers who want to keep up with the happenings in the house. Using Instagram, YouTube, Facebook, Dstv, Gotv, and ShowMax, these sponsors get to be advertised by the BBNaija media, thereby bringing them the brand awareness they need.
Big Brother Naija features surveillance systems all over the house, showing the viewers every action and inaction of the contestants of the house. The surveillance is possible thanks to the different strategically placed cameras, microphones, and sensors all around the house.
The cameras and other surveillance gadgets are available 24/7 to ensure viewers do not miss anything. Besides watching on the TV, viewers can access live streams on mobile apps such as Showmax, Dstv app, and Gotv app to stay entertained wherever, whenever, keeping them entertained.
BBNaija uses data analytics to learn more about the preferences and behavior of viewers. By studying and viewing data, they can adapt challenges and material to increase participation. Thanks to the data-driven strategy, the audience will have a more engaging and enjoyable experience.
Interactive features like polls, quizzes, and games that can be accessed through various devices actively promote audience participation. These actions keep viewers engaged in every event of the show, encouraging a feeling of connection and involvement.
The owners and sponsors of BBNaija have seen the importance of mobile applications and social media.
Besides airing on 3rd party mobile apps such as Showmax, Dstv, and Gotv, the reality TV show also has its mobile app on the Google Play Store (for Android) and Appstore (for IOS). The Big Brother Naija mobile app allows viewers to enjoy live streams, live chats, voting, and interactive games.
Through these points, BBNaija will continue to have a large audience even in the future because it uses technology to its advantage. The TV reality show is a prime example of how technology in the entertainment sector can be leveraged.