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Home ยป LSETF Partners with MAA to Drive Marketing Tech Conference

LSETF Partners with MAA to Drive Marketing Tech Conference

Staff Writer by Staff Writer
May 16, 2025
in EventDIARY
0
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The Lagos State Employment Trust Fund (LSETF) has partnered Marketing Analytics Africa (MAA) to host the 2025 African Marketing Technology & Ecommerce Conference (AMTEC).

The conference which is themed; โ€˜Marketing in the new economy:ย Dataย driven success in challenging timesโ€™ is scheduled to be held on Saturday, May 24th, 2025 at Landmark Event Centre in Lagos with high-profile speakers and panelists.

In a statement made available to the media, the organisers of AMTEC said, โ€œLSETF is committed to creating an enabling environment for entrepreneurs and job opportunities for Lagos residents to create wealth. They have partnered with Marketingย Analyticsย Africa Limited for AMTEC 2025.โ€

LSETF was established by The Lagos State Employment Trust Fund Law 2016 to provide financial support to residents of Lagos State, to tackle unemployment through job and wealth creation.

The Fund operates with an initial capital of N25 billion contributed over four years by the Lagos State Government, but has also raised additional funding from various sources including donor partners, development agencies, corporate organizations and individuals.

In a show of strong industry collaboration, brands like Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, Legit.ng, Cybertron, Accret Experience, among others, have joined MAA as official partners for #AMTEC2025.

These partnerships further cement the eventโ€™s credibility and impact as Africaโ€™s leading martech and e-commerce knowledge hub.

The high-profile speakers expected to speak at the conference include Chief Executive of Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, Managing Partner at Open Squares Africa, Feyi Olubodun, Chief Marketing Officer at Sterling Bank Plc, Maurice Igugu, Colgateโ€™s Head of Marketing, Tomisin Adetola and Head of Sponsorship and Events at First Bank, Chinwe Bode-Akinwande.

According to Victor Ojeakhena, the Co-Founder/CEO of Marketingย Analyticsย Africa, the Africa Marketing Technology and E-commerce Conference (AMTEC) is an annual marketing event that brings together thought leaders, executives, marketing innovators, andย dataย strategists from across Africa to explore the latest trends, tools and tactics in martech, e-commerce,ย dataย intelligence, and customer experience optimisation, all essential for thriving in todayโ€™s economic landscape.

Speaking on the importance of the conference, Ojeakhena hinted that the event has a focus on transformation, insights, and inclusion, thereby aiming to: empower brands and marketers with cutting-edge digital marketing strategies, showcase the role ofย dataย and emerging technologies in achieving scalable growth, provide a networking platform for professionals, entrepreneurs, and investors, and drive partnerships and collaborations for sustainable innovation across Africa.

AMTEC 2025 is scheduled to take place on the 24th day of May, 2025, at Landmark Events & Conference Centre, Victoria Island, Lagos, by 9:00 AM prompt.

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