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Home » Mastercard and Zenith Bank Introduce New Payment Cards

Mastercard and Zenith Bank Introduce New Payment Cards

Peter Oluka by Peter Oluka
March 26, 2024
in Fintech
0
Zenith bank and Mastercard launch Naija Card and the World Elite Credit Card
At the launch of the Zenith Bank Mastercard WORLD ELITE Card & the Zenith Bank Mastercard NAIJA Card, Dr. Ebenezer Onyeagwu, Outgoing GMD/CEO of Zenith Bank PLC, was joined by Dimitrios Dosis, the President of Eastern Europe, Middle East & Africa at Mastercard. Also in attendance were Dr. (Mrs.) Adobi Nwapa, Executive Director of Zenith Bank PLC; Mr. Akin Ogunranti, Executive Director of Zenith Bank PLC; and Mark Elliot, Mastercard Divisional President, Sub-Saharan Africa [PHOTO: X/Zenith Bank]

At the launch of the Zenith Bank Mastercard WORLD ELITE Card & the Zenith Bank Mastercard NAIJA Card, Dr. Ebenezer Onyeagwu, Outgoing GMD/CEO of Zenith Bank PLC, was joined by Dimitrios Dosis, the President of Eastern Europe, Middle East & Africa at Mastercard. Also in attendance were Dr. (Mrs.) Adobi Nwapa, Executive Director of Zenith Bank PLC; Mr. Akin Ogunranti, Executive Director of Zenith Bank PLC; and Mark Elliot, Mastercard Divisional President, Sub-Saharan Africa [PHOTO: X/Zenith Bank]

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  • Mastercard Naija Card to offer affordable banking, promoting financial inclusion in Nigeria’s underserved populations.
  • World Elite Credit Card to provide exclusive benefits in travel, lifestyle, health, and insurance services globally.

Mastercard has announced the launch of two innovative products in collaboration with Zenith Bank, the Mastercard Naija Card and the World Elite Credit Card, designed to address the diverse financial needs of Nigerians.

These payment cards are set to accelerate financial inclusion in the country, catering to the unique needs of multiple market segments.

As part of Mastercard’s financial inclusion strategy, the Mastercard Naija Card aims to provide affordable banking solutions to consumers who have historically been excluded from traditional financial services.

This innovative product will enable financial institutions to reach a wider customer base, contributing to the goal of reducing the number of financially excluded individuals in Nigeria, which stands at 28.8 million as of 2023.

Alternatively, the World Elite Credit Card, a premium credit card designed for ultra-high-net-worth individuals, offers a host of benefits and discounts, including travel, lifestyle, and health and insurance services.

With the World Elite Credit Card, targeted cardholders can enjoy a higher level of service at home and abroad.

“We are excited to launch these groundbreaking solutions with Zenith Bank. They represent a significant step forward in our mission to connect one billion people to the digital economy by 2025. By providing affordable banking solutions catering to the unique needs of diverse consumer segments, our vision of powering a more inclusive financial ecosystem that benefits everyone, moves a step closer to fruition,” said Folasade Femi-Lawal, country manager and Area Business Head, West Africa, at Mastercard.

This collaboration represents a significant milestone as Mastercard introduces its first domestic card in Africa and the World Elite Credit Card in West Africa, underscoring the company’s dedication to expanding access to first-rate, locally relevant financial services.

Additionally, it aligns with the shared mission of both Mastercard and Zenith Bank – driving the former’s objective of nurturing inclusive financial markets and the latter’s mission of fostering innovation, superior performance, and delivering premium value to all stakeholders.

“We are delighted to collaborate with Mastercard to launch these innovative products which will significantly bolster financial inclusion and address the unique requirements of our customers. These solutions demonstrate our unwavering commitment to delivering accessible and bespoke financial services across all customer segments,” said Dr. Ebenezer Onyeagwu, GMD/CEO, Zenith Bank Plc.

With this collaboration, Mastercard and Zenith Bank stand poised to redefine the financial landscape in Nigeria and West Africa, offering enhanced control and access to a world of premium, bespoke services, and driving a shared vision of progress and accessibility.

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  • Peter Oluka
    Peter Oluka

    Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

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Tags: Folasade Femi-LawalMastercardZenith Bank
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