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Home Business StartUPs

Meet the Four African Startups Joining Madica’s Portfolio

by Joan Aimuengheuwa
February 12, 2025
in StartUPs
0
Meet the Four African Startups Joining Madica Portfolio
New portfolio companies with Emmanuel Adegboye, head of Madica, standing at the centre.

New portfolio companies with Emmanuel Adegboye, head of Madica, standing at the centre.

UBA
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Madica, an Africa-focused early-stage investment firm, has expanded its portfolio with four new startups, as it expands its goal to support mission-driven founders across the continent. 

The selected startups—Medikea from Tanzania, Motherbeing from Egypt, Pixii Motors from Tunisia, and ToumAI from Morocco—will receive a combined $800,000 in pre-seed funding. Each company will receive $200,000, along with mentorship and opportunities for global networking.

Madica’s latest investments include a diverse range of industries, from healthcare and artificial intelligence to e-mobility.

  • Medikea (Tanzania) – A healthtech startup providing instant access to healthcare services through its first-line clinics, aimed at bridging the gap in medical care accessibility.

  • Motherbeing (Egypt) – A chat-based healthcare platform designed to support nursing mothers by providing timely and expert health-related guidance.

  • Pixii Motors (Tunisia) – An e-mobility startup focused on developing electric motorcycles with swappable batteries, offering an innovative solution for urban transportation.

  • ToumAI (Morocco) – A technology firm leveraging AI-powered voice analytics to help businesses extract key insights from customer interactions.

With this latest funding round, Madica has now invested $1.6 million across eight startups since its launch in 2022. The firm, backed by global venture capital firm Flourish Ventures, aims to support 30 African startups with $6 million by 2025.

Speaking on the new investments, Emmanuel Adegboye, head of Madica, revealed that the company set out to build a portfolio with at least 50% gender diversity in their leadership teams. “We are currently exceeding that goal in addition to a significant portion of our portfolio having female CEOs.”

This is the first time Madica is investing in North African startups, having previously focused on Southern and West Africa. Its earlier investments include startups like NewForm Foods, Kola Market, GoBeba, and Earthbond, which operate in quick commerce, food-tech, renewable energy, and B2B e-commerce.

With investments in high-growth sectors such as healthtech, AI, and e-mobility, Madica plans to help Africa’s innovation ecosystem scale up. The firm’s structured investment approach, which combines capital with hands-on mentorship and global immersion opportunities, aims to enable these startups to thrive on a path to long-term success.

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Tags: Artificial intelligencee-mobilityEmmanuel AdegboyeHealthCareMadicaMadica’s PortfolioMedikeaMotherbeingPixii MotorsToumAI
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

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