Meta has launched a new feature called Vibes, a feed for short AI-generated videos inside its Meta AI app and on meta.ai.
The company says the update is the next phase of its AI-driven media tools development, allowing users to either create videos from scratch, remix existing ones by altering visuals or styles, or add music to suit personal preferences.
Once created, these videos can be posted directly to the Vibes feed, sent privately, or cross-shared on Instagram and Facebook as Stories or Reels. Over time, Meta says the feed will become personalised as users engage with different types of AI-generated content.
Mark Zuckerberg confirmed the launch in a post on Instagram where he showcased a series of AI-generated clips, including cartoonish creatures bouncing on cubes, a cat kneading dough, and an ancient Egyptian woman appearing to take a selfie.
But the response in the comments wasn’t enthusiastic. One user wrote, “gang nobody wants this,” while another said, “Bro’s posting ai slop on his own app.” A third comment stated: “I think I speak for everyone when I say: What….?”
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The reactions are not surprising. Social platforms are already facing an influx of AI-generated material, usually dismissed by users as low-quality or inauthentic. YouTube, for instance, recently revealed its intent to clamp down on what it called “AI slop.”
Meta’s decision to launch a feed centred entirely on this type of content appears to contradict its own earlier guidance to creators, where the company urged a focus on “authentic storytelling” rather than generic short videos.
Still, Meta insists Vibes is designed to encourage experimentation. The company has partnered with Midjourney and Black Forest Labs for the early version of the tool, though it says it is continuing to refine its own in-house AI models. “We’re working on even more powerful creation tools and models with a number of talented visual artists and creators,” the company noted.
Meta has recently poured resources into restructuring its AI division, now called Meta Superintelligence Labs, as it tries to keep pace with competitors such as OpenAI, Anthropic, and Google DeepMind.
The division has been split into four areas, foundation models, research, product integration, and infrastructure, to accelerate progress after several high-profile staff departures earlier this year.
Vibes was built to become a creative hub, and we hope it becomes that.
