Microblogging platform X, owned by Elon Musk, has increased the cost of its top-tier subscription service, Premium+, with Nigerian users among those facing the steepest price hikes.
The monthly fee for Nigerians has risen by 51%, now costing ₦34,000, compared to the previous ₦22,550.
This price adjustment, which became effective on 21 December 2024 for new subscribers, varies across regions.
In the United States, for instance, Premium+ now costs $22, a 37.5% rise from the earlier $16. European Union users will pay €21 instead of €16, while Canadians face a jump from $20 to $29, a 45% increase.
X stated that the increase is a result of current enhancements to the platform, particularly for Premium+ subscribers. These include:
- Ad-Free Experience: The Premium+ plan now removes all advertisements, ensuring uninterrupted browsing for users.
- Enhanced Features: Subscribers gain access to exclusive tools like Radar and advanced Grok AI models, as well as priority support.
- Support for Creators: The subscription fee contributes to X’s revamped revenue-sharing programme, which prioritises rewarding creators for content quality and engagement rather than ad impressions.
Nonetheless, the lower-tier Premium plan remains unchanged at ₦3,650 monthly or ₦38,500 annually in Nigeria.
The subscription adjustments are particularly significant for Nigerian creators, many of whom rely on X’s monetisation programme. Through the Premium service, creators earn revenue based on their content’s performance.
Earlier this year, X disclosed that it had distributed over $45 million to 150,000 creators globally within seven months. However, some Nigerian users are dissatisfied, noting that payouts on X lag behind those of other platforms.
This is the highest price increase for X Premium+ subscription since Musk acquired the platform in 2022. The company noted that the adjustments aim to improve user experience and fund further upgrades to its services.
Existing subscribers can continue paying the old rate until their next billing cycle after 20 January 2025. X assures users that the higher fees will enable continued innovation and better value for subscribers worldwide.
