The world-renowned Scottish whisky brand, The Macallan, partnered with Premier Business Network to host GrowthCon 2.0, Africa’s leading conference on growth and innovation.
Held at Harbor Point Event Center, Victoria Island, Lagos recently, the two-day event brought together over 500 of the continent’s most inspiring entrepreneurs, operators, investors, and business leaders in the country.
Themed ‘Art of Growth: Increasing Innovation Competency” the conference delivered an immersive experience that left the attendees equipped with practical strategies and implementable solutions to drive growth for the businesses they run or work at. Some of the renowned speakers include Damilola Teidi, Head of Platforms and Network at Ventures Platform Funds; Henry Obiekea, Managing Director of Fair Money; Funsho Akinwumi, Deputy CEO of Renmoney; Abimbola Adebakin, CEO of Advantage Health Africa, Doctor and Health influencer, Chinonso Egemba (Aproko Doctor) amongst many others across various sectors.
Speaking at the event, Daniel Atteh, The Macallan Brand Ambassador and Educator, Lagos, explained how The Macallan’s approach to craftsmanship can inspire businesses to achieve sustainable growth.
”One beautiful thing about whisky is, it takes a lot of time and patience to produce. And as we all know, in business you need patience and dedication to grow anything worthwhile,” Atteh explained.
“The Macallan’s commitment to the meticulous process of whisky maturation is what has made it to become the most valued whisky in the world. It’s a testament to the power of consistent and intentional craftmanship over short-term gains.”
GrowthCon 2.0, powered by Premia Business Network, featured 30+ growth experts sharing insights on reimagining growth and innovation for the continent’s rapidly evolving business landscape.
