Opera, the Norwegian technology company known for its innovative web browsing solutions, has launched a new artificial intelligence (AI) feature called Browser Operator.
This AI-powered agent is designed to execute tasks directly within the browser, enabling users to complete various online activities with minimal manual effort.
The announcement was made at the Mobile World Congress (MWC) in Barcelona on 3rd March 2025.
With the introduction of Browser Operator, Opera is enhancing the traditional role of web browsers, shifting from only displaying web pages to actively performing tasks based on user commands.
The feature allows users to instruct the browser in natural language, requesting actions such as purchasing products, booking flights, or securing event tickets.
Unlike similar AI solutions from competitors, Opera’s technology processes these tasks locally on the user’s device rather than relying on cloud servers, ensuring greater privacy and security.
How It Works
Users can leverage the Browser Operator by typing or speaking their requests, and the AI agent takes over the task, completing the necessary steps on their behalf.
For instance, a user could ask the browser to buy “a pack of 10 white tennis socks in size 12 from Nike,” and the AI would navigate online stores, select the appropriate product, and facilitate the purchase process.
Throughout the process, users retain full control—they can monitor progress, intervene if needed, or cancel the operation at any time.
Opera notes that this technology removes the need for constant user engagement in repetitive online tasks, allowing for a more efficient browsing experience.
Unlike some AI-powered browsing tools that rely on screen recording or cloud-based processing, Browser Operator integrates directly within the browser itself, ensuring that all data remains on the user’s device.
Opera has a history of pioneering browser innovations, having introduced features such as tabbed browsing, address bar search, a built-in VPN, and AI-powered web interactions.
The company sees Browser Operator as a continuation of this legacy, strengthening its competitive edge in the AI-driven browsing space.
Krystian Kolondra, executive vice president at Opera, commented on the significance of this development:
“For more than 30 years, the browser gave you access to the web, but it has never been able to get stuff done for you. Now it can. This is different from anything we’ve seen or shipped so far. The Browser Operator we’re presenting today marks the first step towards shifting the role of the browser from a display engine to an application that is agentic and performs tasks for its users.”
Unlike other AI-powered browsers under development, such as OpenAI’s Operator and Dia from The Browser Company, Opera’s approach is distinguished by its privacy-focused, device-native execution.
The AI does not require external cloud computing or virtual machines, reducing security risks and ensuring a more seamless user experience.
Availability
Currently, Browser Operator is available as a preview feature, with a full rollout expected as part of Opera’s AI Feature Drops programme. This initiative allows users to test and experience experimental AI capabilities before they are fully integrated into the browser.
Opera has not disclosed a specific release date for the general public but has confirmed ongoing refinements to enhance the reliability and effectiveness of the AI agent.
