Picup Technologies, an independent on-demand delivery provider and subsidiary of Karooooo Limited, has announced its 2025 Electric Vehicle (EV) Strategy.
The company will integrate electric scooters for on-demand deliveries within a 5-kilometre radius, ideal for urban environments.
These vehicles will significantly reduce carbon emissions associated with short-distance logistics while maintaining fast and efficient delivery times.
This initiative positions Picup at the forefront of sustainable logistics, demonstrating its commitment to reducing environmental impact while continuing to deliver cutting-edge, scalable solutions for businesses.
Recognised for its innovative approach to logistics, the last-mile delivery and technology company is advancing its mission to address global climate challenges through a bold integration of EVs into its delivery operations.
The move reflects Picup’s determination to pioneer eco-conscious practices in South Africa’s logistics sector while maintaining the efficiency and reliability it is known for.
Antonio Bruni, CEO of Picup, underscores the significance of this strategy: “Over the past two years, our EV pilots have given us critical insights into what it takes to scale a sustainable electric fleet.”
“By prioritising high-quality bikes, advanced batteries, and dependable charging infrastructure, we’re ready to bring this vision to life. Our customers and the public will soon see Picup electric vehicles and scooters on the road, a testament to our commitment to greener, smarter logistics,” he explains.
Bruni says this strategy not only reduces our carbon footprint but also empowers our riders by providing them with reliable, modern transportation.
“It’s about delivering excellence in every aspect – from the environment to our people to the businesses we serve.”
Laying the groundwork through EV pilots
Picup’s EV journey began two years ago with the piloting of electric scooters from its head office in Cape Town. These trials provided valuable insights, enabling the company to select high-quality electric bikes.
“It also helped us to invest in enhanced battery technology, prioritising long-lasting batteries to ensure optimal uptime to cover sufficient range and minimal charging interruptions. We have also developed charging infrastructure, strategically placing charging points to support fleet operations and rider efficiency. This includes charging facilities at our client sites,” says Bruni.
These pilots equipped Picup with the expertise needed to deploy EV solutions countrywide at scale while maintaining exceptional service quality.
Innovating with MellowVans for milk-run deliveries
Picup is also piloting an exciting partnership with MellowVans, a South African-designed and manufactured electric vehicle tailored for urban deliveries.
These compact, energy-efficient vehicles are being tested for milk-run deliveries, where multiple orders are consolidated along a single route, optimising efficiency and reducing environmental impact.
“Working with Picup showcases the real-world potential of electric vehicles in logistics,” said Neil du Preez, founder of MellowVans. “Together, we’re crafting sustainable and efficient delivery solutions for South African cities.”
Empowering riders and driving sustainability
In addition to its environmental focus, Picup’s EV strategy aims to enhance the delivery experience for its riders.
By equipping them with safe, reliable, and efficient vehicles, the company ensures smoother operations while promoting safety and satisfaction on the road.
By adopting electric scooters, piloting MellowVans, and leveraging its operational expertise, Picup exemplifies how sustainability and efficiency can drive the future of delivery services.
