Samsung Electronics, a top brand in the African smartphone and home appliances market, unveiled its latest flagship smartphone series, the Galaxy S22.
The Galaxy S22 Series comes with improved cameras and productivity functions while integrating a number of key features from its legacy Notes Series.
The world’s largest mobile phone manufacturer today introduced three devices – Galaxy S22, S22+ and S22 Ultra, in the Nigerian market.
Interestingly, S22 Ultra features a slot to hold the S Pen, the signature accessory of the Note Series been phased out.
You will like this device!
The South Korean company has never officially said it was discontinuing the Galaxy Note, but Wednesday’s announcement seems to confirm this.
“We are opening a brand new chapter of Galaxy. Mobile devices have transformed how we connect, work and create. But let me assure you, mobile’s potential has just begun,” Charlie Lee, Managing Director, Samsung Electronics Nigeria, said during a pre-event press conference.
Samsung has been ranked the top smartphone vendor globally in third 2021, but was overtaken by rival Apple in the fourth quarter of 2021, according to preliminary data from researcher Canalys.
For the standard model, Galaxy S22 Samsung has shrunk the screen size very slightly, down to 6.1 inches from the 6.2 inches of last year’s standard Galaxy S21.
Meanwhile, the Galaxy S22 Plus has a slightly bigger screen – 6.6 inches compared to 6.5 inches in last year’s S21 Plus.
Samsung’s Galaxy S22 Ultra, the largest handset in the new family, has a hefty 6.8-inch screen like its predecessor, but it also includes the S-Pen, marking the stylus’ first ever appearance in Samsung’s S-series.
The famous S-Pen
The S-Pen was famously a key feature of Samsung’s Note series. Bringing the S-Pen to the S22 Galaxy Ultra – albeit not to the other two smaller, cheaper new models – means users will be able to create everything from shopping lists and study notes, to sketches and signable documents.
Samsung Galaxy S22 and S22 Plus go on general sale on March 11, available in phantom white, phantom black, green and pink gold, while the Ultra, which also comes in ‘burgundy’, goes on sale much earlier, on February 25.
‘With the Galaxy S22 series, we designed a smartphone that would redefine its category,’ said Joy Tim-Ayoola, Head of Retails at Samsung Electronics, West Africa.
‘We set out to break the rules of what you thought mobile technology could do and, in turn, what you can do with mobile technology.
‘In short, the Galaxy S22 series is for everyone. We want you to take the things you do every single day with your smartphone and make them even more epic.
Galaxy S22 as the Game-changer
Like having video calls so lifelike it feels like you’re in the same room, or sharing the clearest photos you’ve ever taken – day or night.
‘On top of that, the most powerful Galaxy processor and Ultra’s built-in S Pen will take your productivity and creativity to new heights,” Okwara Stephen, Key Account Manager, Samsung Electronics West Africa.
‘The Galaxy S22 series represents a new standard for smartphones, packed with the best hardware and software innovations that offer something for everyone.’
Ideal for ‘content creators and photography enthusiasts’, the S22 and Galaxy S22 Plus come with a 50MP ultra-wide camera and 3x optical zoom, with 12MP selfie camera.
Meanwhile, Solomon Osibeluwo, Key Channel Manager [KCM] & Training MGT, Samsung Electronics West Africa, said the Galaxy S22 Ultra goes one step further, with a new 108MP rear camera with and 10x optical zoom, plus a 40MP selfie camera to capture crisp and clear images.
Samsung’s fastest ever processor powers a form of artificial intelligence (AI) called ‘adaptive pixel technology’.
The powerful zoom on the S22 cameras could leave photos with blurry imperfections if it weren’t for the AI, which takes into account detail in to greatly improve image resolution.
The addition of adaptive pixel technology and enhanced AI also means this new Samsung smartphone family has ‘the brightest and most immersive display created to date’, according to Samsung.
It’s interesting to see how Samsung is leveraging AI technology behind the scenes to improve customer experience.
The overall success of the new range of devices will depend on how Samsung will activate its powerful marketing and communication engine to demonstrate tangible benefits into the daily lives of its customers.
Price and Pre-Order and Availability of Galaxy S22 Series in Nigeria
Chika Nnadozie, Head Of Marketing at Samsung Electronics revealed that the latest additions to the Korean tech giant’s S series include;
Galaxy S22Ultra: Phantom Black, Phantom White, Green, and Burgundy in 256GB and 512GB models with 12GB RAM; Recommended retail price at N749,000 and N799,000 respectively.
Galaxy S22+: Phantom Black, Green, Pink Gold and White in and Burgundy in 256 models with 8GB RAM; Recommended retail price at N585, 000
GalaxyS22: Phantom Black, Green, Pink Gold and White in and Burgundy in 128GB and 256 models with 8GB RAM; Recommended retail price at N469,000 and N499,000 respectively.
Pre-orders for the GalaxyS22 series – which runs 5G, Android 12 and comes with Advanced 4nm processing – begin today, February 9. Click HERE.
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