It didn’t start with a roadmap. It didn’t start with a product spec. It started with a question:

“What if healthcare didn’t have to be so hard to access?”

That single question would lead Abisola to Heala.ng, where she now serves as a Product Manager, building accessible healthcare plans and digital health tools that Nigerians can afford and actually use.

The Problem Was Personal

For Abisola, like many Nigerians, the healthcare crisis wasn’t a distant issue, it was deeply personal.

She’d seen too many people delay hospital visits because they couldn’t afford consultation fees. Too many families rationing medicine, no access to personal medical alert system for elderly. Too many friends skipping checkups because, “where’s the time or money for that?”

So, when the opportunity to work at Heala.ng came, she didn’t hesitate.

“This wasn’t just about building another digital health product,” Abisola recalls. “It was about restoring trust in the idea that good healthcare can exist for regular people.”

Building Heala: Health Plans for 30,000 Naira a Year

In the middle of Nigeria’s economic squeeze, Abisola and her team dared to ask, could they offer comprehensive health plans for less than the price of a phone recharge every month?

The answer was yes.

Under her product leadership, Heala launched annual health plans starting from just ₦30,000, giving users year-round access to:

• Doctor consultations via a Virtual Clinic
• Chat with licensed doctors in minutes, no long queues, no gatekeepers
• Prescription services, lab tests, and referrals
• Referred Specialist Service
• And coverage for basic medications

These weren’t watered-down services. They were essential care, digitized, simplified, and made available at a price nearly anyone could afford.

The Vision Behind the Virtual Clinic

One of Abisola’s most transformative contributions at Heala was shaping the Virtual Clinic, a digital-first experience that lets users consult with doctors from their mobile phones in minutes.

For many users, this is the first time they’ve had direct access to medical advice without going through intermediaries or hospitals that feel out of reach.

And it’s not just chat. Users can:

• Speak to licensed general practitioners
• Get lab test requests and e-prescriptions
• Be referred to physical hospitals if necessary

All through a platform designed with empathy: low-data usage, simple interfaces, and minimal tech jargon.

Designing for Real Lives

Abisola’s approach wasn’t rooted in assumptions. She and her team spent months interviewing users, from okada riders and market women to young professionals and parents.

Their stories painted a clear picture:

People weren’t avoiding healthcare because they didn’t care. They were avoiding it because it felt impossible to access.

Abisola internalized that and asked the tough questions:

• What does “accessible” really mean in a city with inconsistent internet?
• How do you build trust with someone who’s never had a health plan before?
• How do you deliver value that’s felt before someone gets sick?

These questions shaped the roadmap. Every feature, from onboarding flows to plan pricing to emergency support, was built with those users in mind.

A Quiet, Radical Shift

Since launch, thousands have signed up for Heala’s plans, and feedback keeps pouring in:

“I spoke to a doctor in less than 5 minutes, I didn’t know this was possible.”

“I bought a plan for my mum. Now she doesn’t have to queue for hours.” “₦30,000 is less than what I used to spend on one hospital visit.”

It’s not just about access. It’s about dignity.

Heala, with Abisola at the helm of product, is quietly rewriting the script on what’s possible in healthcare in Nigeria.

The Woman Behind the Work

Abisola Aderohunmu doesn’t wear a cape. But ask her teammates, and they’ll tell you she moves like someone who believes product management is more than shipping features, it’s about solving problems with heart and precision.

With a background in fintech, product strategy, and customer experience, she brings a rare blend of analytical thinking and human insight.

Her leadership style is rooted in listening, not just to metrics, but to the emotions behind them.

What drives her?

“Impact,” she says without skipping a beat.

“If it doesn’t make someone’s life better, then why are we building it?”

She’s also passionate about mentoring rising talent in tech, especially women who, like her, are trying to build their own path in a space that often feels exclusionary.

What’s Next?

For Abisola, this is just the beginning.

She’s working on new features that will make it easier for families to manage care together, expanding the provider network, and building smarter health dashboards that give users more control over their wellbeing.

And as Nigeria continues to battle economic instability, Abisola remains focused on one goal:

Put healthcare within reach. For everyone.

If healthcare in Nigeria is ever going to be more inclusive, it’ll be because people like Abisola Aderohunmu decided not to wait for permission to build what was needed.

And in her corner of the tech world, she’s doing just that, quietly, intentionally, and with remarkable clarity of purpose.

For the average Nigerian, unexpected bills or emergencies can mean sinking into debt, or worse, going without.

At Fundall, a digital financial platform reimagining how people interact with their money, Abisola Aderohunmu stepped in as a Product Manager to lead the development of a critical financial tool, Salary Advance.

Aimed at providing users with early access to earned wages, this feature was built to offer dignity, flexibility, and speed to working Nigerians caught between rising costs and stagnant incomes.

Techeconomy explores how Abisola approached this challenge and built a product that provided not just convenience, but true financial relief.

Understanding the Problem: Living on the Financial Edge

Abisola’s mission was rooted in empathy. She understood firsthand how many Nigerians live paycheck to paycheck, and how just one unexpected event could throw someone into a cycle of borrowing with unfavorable terms.

For many employees, accessing quick cash meant turning to loan sharks or salary lenders with high interest rates and rigid repayment terms.

The need was clear: create a transparent, affordable, and accessible salary advance option that worked with, not against, the realities of Nigerian workers.

Research and Discovery: Listening to Employers and Employees

To build the right solution, Abisola started where it mattered, on the ground, with real people. She engaged with employers and employees across various sectors to uncover their pain points:

• Employees needed fast and seamless access to their earned wages without entering a loan cycle.
• Employers wanted control and oversight of advances issued to their
• Finance teams demanded clarity and automation in reconciling salary

These conversations gave birth to the core product goals: flexibility for users, visibility for employers, and compliance for operations.

Building with Intention: Designing the Core Feature

Abisola and her team got to work defining what salary advance could look like at Fundall. Rather than reinvent the wheel, the product had to integrate tightly with existing payroll systems while remaining simple for users.

She championed the inclusion of several key features:

• Dynamic Salary Tracker – Users could view how much of their salary was accessible for advance in real time.
• Advance Calculator – Allowed users to simulate advance amounts, repayment timelines, and see associated fees upfront.
• Employer Dashboard – Enabled companies to manage eligibility, set limits, and receive automated deduction reports.
• Auto-Deduction Engine – To ensure repayment upon salary disbursement without any manual intervention.

Abisola collaborated closely with the engineering, compliance, and customer support teams to align the solution with both regulatory requirements and the realities of Nigeria’s fintech ecosystem.

Prototyping, Feedback, and Iteration

With a working prototype in hand, Abisola facilitated live testing with a closed group of employers and employees. She ran feedback sessions to gather insights into usability, communication gaps, and pain points in onboarding.

One critical insight? Many users needed education on how salary advance differed from a loan. So, Abisola worked with the marketing team to introduce in-app guides and tooltips that explained how the advance was calculated and repaid, ensuring trust and clarity.

She also introduced fail-safes to protect users, such as limiting the percentage of salary that could be accessed and offering in-app repayment reminders before deductions occurred.

Launch and Early Impact

In just a few months post-launch, the Salary Advance feature had gained traction, especially among SME partners and employees in the tech, hospitality, and education sectors.

• Over 1,500 salary advances were processed in the first
• Users reported a 40% reduction in reliance on payday loans or third-party
• Employers praised the seamless reconciliation tools that integrated into their monthly payroll cycles.

What stood out most was the impact: Abisola had helped build a bridge between financial stress and financial stability, a lifeline in a system that often leaves the average Nigerian behind.

More About Abisola Aderohunmu

Abisola’s journey into product management is one of grit and growth. With a foundation in business and operations, she brings a strong understanding of both user needs and internal feasibility to every product she builds.

Her ability to balance strategy with empathy has made her an emerging voice in Nigeria’s fintech space.

Living and working in Lagos, she has a front-row seat to the economic pressures that many face. Her product choices are shaped by a clear intention: to build tools that create relief, empower users, and spark long-term financial wellbeing.

Beyond her role at Fundall, Abisola is passionate about mentoring young professionals, especially women in tech. Through mentoring circles and hands-on sessions, she’s helping more people enter and thrive in product roles, just as she continues to blaze a trail in hers.

In a country where financial shocks are common and formal credit systems remain limited, the Salary Advance feature stands as a powerful example of how thoughtful product management, led by people like Abisola Aderohunmu, can directly impact lives.

It’s not just about product-market fit; it’s about product-people fit, and Abisola is making it happen, one feature at a time.