The revolution is creating opportunities that are driving the future of how customers shop for travel and how they interface with travel agencies and the entire value chain of the travel industry.

Keeping in step with the new frontiers being created, Wakanow has restructured to function as a Group entity.

In line with that, the Board of Directors and Management of Wakanow Group has appointed Mr. Adebayo Adedeji as the Group Chief Executive Officer and Mrs. Adenike Macaulay as Chief Executive Officer of Wakanow Nigeria effective January 2023.

At the tip of the spear in the new structure, Bayo Adedeji will be at the forefront of expanding the business in Africa (beginning with West Africa) and then exporting the Wakanow excellence into other regions of the world.

Adenike Macaulay is tasked with leading the charge within the shores of Nigeria and ensuring that the business in Nigeria deepens its roots and spreads its tentacles across the regions of the country.

Whilst announcing his new role, Bayo Adedeji, the new Group CEO stated, “We are expanding into new verticals and Countries in Africa & beyond to take advantage of new business opportunities in the emerging competitive landscape leveraging our deep understanding of the African customer and expertise in the travel tech industry, and I will be leading this venture as Group CEO”

He went on to state that, “The synergy I have built with Adenike over the last 18 months makes me super confident to take on this new challenge knowing that our core business will continually grow geometrically in her hands.”

Also reacting to her promotion, Mrs. Adenike Macaulay the new Wakanow Nigeria CEO said, “I am delighted to receive the leadership torch of Wakanow Nigeria from Bayo and also excited to take on the new responsibility saddled upon me by the board and management of Wakanow and look forward to leading and building with an immensely talented team.”

In addition to major executive management changes, the company has also strategically positioned its subsidiaries to open new frontiers, constantly innovating for a more satisfactory customer travel experience, delivering technologically powered solutions for things as basic as buying flight tickets to booking hotels and rides.

These strategic changes are necessary considering the significant growth and success the company experienced post pandemic.

 Wakanow has since reclaimed its number one position in Nigeria the largest market in West Africa.

Another precursor to the structural changes is the commencement of operations in UAE, US, Sierra Leone and Gambia which kickstarts Wakanow’s drive to connect all of Africa and Africans beginning in West Africa. Plans are already in place to launch in UK, Senegal and Cote D’Ivoire in 2023.

Wakanow has become renowned for her support to local and international airlines and for enhancing the Nigerian aviation industry with distinct products and services.

The travel tech company is built to cater to all the travel needs of travel enthusiasts from flights, hotels, holiday experiences, visa processing, and COVID-19 tests, among other offerings for Nigerian travelers.

Wakanow’s charge toward global expansion is now in full throttle and with the latest restructuring, new milestones are certain to be reached and surpassed. Wakanow supports African movie, music and entertainment industries to export Africa to the rest of the world.

The post Wakanow: Bayo Adedeji, Adenike Macaulay Repositioned to Group’s Global Expansion appeared first on Tech | Business | Economy.

Effective January 2023, Macaulay, who was initially the Chief Commercial Officer in Wakanow, will join forces with the team to position the company in a direction where further growth is promised.

Macaulay was the first female and first Nigerian appointed as General Manager of Sales for Lufthansa Group in Nigeria & Equatorial Guinea where she led the teams in Lagos, Abuja, Port Harcourt, and Malabo. She also led all commercial and sales activities for Lufthansa Group in the region.

Added to her capabilities, she is the immediate past Chairperson of the International Air Transport Association Local Customer Advisory Group (LCAG) and Vice Chair of the IATA Agency Program Joint Council (APJC).

She holds an MBA from the University of Warwick in the UK, a BSc in Systems Engineering from the University of Lagos, and a Professional Diploma from the Digital Marketing Institute, Ireland amongst other qualifications.

She was recently recognized by the International Hospitality Institute as one of the 100 Most Powerful People in Africa’s Travel and Hospitality industry. She was also recognized by Leading Ladies Africa as one of Nigeria’s 100 most inspiring women in 2019, by Guardian Nigeria as Woman of the week in March 2019 and by Poets & Quants as top 100 MBAs worldwide in 2020.

Speaking on the appointment, Bayo Adedeji, the Group CEO of Wakanow Group said, “We are delighted to announce the appointment of Mrs. Adenike Macaulay as the Chief Executive Officer of Wakanow. She has been an invaluable addition to the management of Wakanow since she joined us and with her vast experience and exposure in the aviation sector, we definitely will consolidate our growth trajectory in Nigeria”.

“We are expanding into new verticals and Countries in Africa & beyond to take advantage of new business opportunities in the emerging competitive landscape leveraging our deep competence and expertise in the travel tech industry, and I will be leading this venture as Group CEO,” he added.

He also noted that Wakanow is very excited about the bright future ahead in the African travel and tourism industry, with the provision of easily accessible end-to-end services made available to every African through the leverage of technology and strategic partnerships.

Adenike Macaulay added that the past 18 months with Wakanow have been immensely exciting as the company has recorded several milestones and record-breaking results in its history. “I’m excited to take on the new responsibility saddled upon me by the board and management of Wakanow and look forward to leading and building with an immensely talented team,” she highlighted.

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