The two-day conference, themed “The Big Bold Step,” brought together telecoms operators, global technology firms, startups, investors, students and public-sector leaders at Landmark Event Centre to discuss what it will take for Africa to stop lagging and start building platforms of its own.

From keynote sessions to fireside chats and product showcases, the conference stressed that the limitations initially preventing African companies from competing at scale are fading away, but hesitation remains highly expensive.

Glory Olamigoke, co-founder and co-convener of Tech Revolution Africa, said the conference was designed to close a persistent gap in the ecosystem.

“We are trying to solve a number of problems and close a number of gaps, but perhaps the most critical one is bridging the gap between the early stage innovators, builders, founders in the ecosystem and the leaders in the space,” he said.

Unlike typical industry gatherings, Olamigoke said the event was intentionally structured to bring founders and decision-makers into the same room, while also extending its reach beyond established stakeholders.

“We are going all the way down to the secondary schools, the primary schools, because we believe that if we can start to culture these young ones, then we will be able to influence the next generation,” he said, pointing to the student tech debates introduced at this year’s edition.

That emphasis on long-term capacity building was reiterated through the day’s conversations, including a fireside chat with the Federal Government, represented by Lagos State Commissioner for Innovation, Science and Technology, Olatunbosun Alake.

Drawing from Nigeria’s reputation challenges abroad, Alake said that while technology is important, Africa’s potential cannot be realised without addressing surrounding challenges, including Nigeria’s image abroad.

“It’s not a technology conversation,” he said. “It’s a conversation that is at the very bottom of the motivation behind everything.”

He urged young professionals to engage the public sector rather than avoid it, describing the work as difficult but impactful. “By all means, do that, because you will have an impact, but make sure that your principles and your values remain strong,” he said.

MTN Nigeria’s keynote on the digital economy forecast for 2026, delivered by its Chief Information Officer, Shoyinka Shodunke, went beyond a focus on growth projections. 

Shodunke traced Africa’s marginal role across previous industrial revolutions and warned that the fourth leaves little room for delay.

“The inputs today are data, and where’s the factory? The factory sits in the cloud,” he said, adding that talent is no longer bound by geography and computing power no longer requires heavy capital outlay.

He pointed to cloud subscriptions available “at $50” compared to six-figure infrastructure costs in the past, arguing that scale is now accessible to startups and enterprises alike. But he warned that comfort with legacy revenue streams could still hold organisations back.

“You cannot live with a legacy mindset, a fear of disruption, or the comfort of mediocrity,” Shodunke said.

Using MTN as a case study, he explained how the telecoms giant has had to intentionally disrupt itself, moving beyond voice and data into cloud services, fintech and intelligent platforms layered on top of its network infrastructure.

The focus on infrastructure continued during MTN’s product showcase, where Onome Ologe and Tobechukwu Ajoku outlined the company’s local cloud services, emphasising data residency, naira-based pricing and predictable operating costs for Nigerian businesses.

“If you’re a CFO or a founder and you need to know cost accountability, you can go to sleep,” Ajoku said, noting that pricing remains stable regardless of foreign exchange volatility.

From infrastructure, the conversation at Tech Revolution Africa 2.0 moved into data and artificial intelligence during a presentation by Ligadata’s Mike Penner, who revealed the scale of its partnership with MTN Nigeria’s data operations.

“We now are running at 1.2 trillion pet records, 1.4 million records per second,” Penner said, describing a system designed to turn fragmented enterprise data into real-time, actionable intelligence.

“What we’ve done over the past few years at MTN together is something extraordinary,” he said, adding that the goal was not experimentation but measurable value creation.

Penner noted that African enterprises must treat data and knowledge as sovereign assets, warning against outsourcing intelligence without understanding what drives it.

That theme of sovereignty and control resurfaced during a panel on open innovation and hybrid platforms featuring executives from Red Hat and Redington. 

Speakers explained that open-source software and hybrid cloud models offer African companies flexibility without locking them into single platforms or geographies.

“Open source is driving innovation.” It is a condition of innovation, particularly for startups seeking speed without prohibitive expenses.

During a fireside chat on Global Tech & the African Market, Soji Maurice-Diya, CEO of ntel (NatCom), emphasized the need for Africa to focus on solving its own problems rather than simply chasing global trends.

He said, “Nobody’s going to solve our problems for us. Yes, we need global access, we need all the technology that’s available, taper all of the solutions and build our own solutions.”

Maurice-Diya added that African companies should prioritise innovation that addresses local challenges, ensuring technology creates measurable impact rather than just replicating global models.

Equinix’s Ayomide Jones, EMEA Business Development, West Africa, also spoke on the role of interconnection in Africa’s digital growth. She highlighted how networks, content and cloud providers work together to enhance modern businesses. 

“Everything we use nowadays to solve our problems is content. This is only possible because of interconnection,” Jones said. 

She explained that Equinix’s data centres in Lagos and across Africa enable startups and enterprises to connect to cloud services, financial systems, and global platforms without heavy upfront investment, creating the infrastructure that allows African businesses to scale quickly.

For all the talk of opportunity, speakers repeatedly returned to execution as the differentiator. “We always talk, so now, let’s go back and execute,” Olamigoke said.

Day Two of Tech Revolution Africa Conference 2.0 continues on Saturday, with further sessions on policy, investment, emerging technologies and the role of African enterprises in strengthening the continent’s digital economy.

The ceremony, held on Friday, November 21, in Lagos, brought together investors, industry leaders, media, and entrepreneurs to celebrate startups enhancing local industries and strengthening Africa’s footprint in global commerce. 

The winners, Dingpay, Aquatrack, and Growwr, were presented with cash prizes ranging from $2,000 to $10,000, alongside access to international suppliers and the infrastructure to scale beyond local markets.

Dingpay, a fintech innovator creating an “offline-first” digital wallet that consolidates bank cards, identity documents, tickets, and payments, claimed the $10,000 grand prize. 

Speaking on the win, co-founder Itohowo Udofia said, “We are honoured to be recognised as the winner of the Verto Award. This prize will enable us to scale faster, strengthen our operations, and unlock new market opportunities. It’s an incredible validation of our work, and we’re excited for what comes next.”

Aquatrack, an agritech startup providing AI-driven farm management tools for fish farmers, and Growwr, a platform enabling businesses to hire, manage, and pay pre-verified African tech talent efficiently, also walked away with commendable support to boost their growth.

The Verto Awards 2025 selection process, rigorous and thorough, involved a panel of distinguished judges assessing each startup’s innovation, scalability, feasibility, and potential market impact. 

The judging panel included Dotun Adekunle, COO/CTO of OPay; Ime Enang, CEO of The Conversationalist Limited; Omotayo Idowu, group head, Commerce & SME of Providus Bank; Soibi Ovia, partner at DAO Law; and Austin Okpagu, country manager, Verto Nigeria.

Ola Oyetayo, Verto’s co-founder and CEO, commented on the initiative: “This inaugural edition of the Verto Award has revealed just how much innovation, resilience, and global ambition exist within Africa’s early-stage startup ecosystem. 

“The calibre of founders we’ve seen this year has been exceptional. As these businesses grow, expand, and strengthen international ties, we remain committed to providing the financial infrastructure that helps turn their global ambitions into reality.”

Since its launch in February 2025, the Verto Award has aimed to spotlight startups with sector-agnostic potential, supporting them both financially and in gaining visibility, as well as granting access to the tools needed for cross-border growth.

Across Africa, 78% of workers earn a living in the informal economy, while only 38% of the population was online by the end of 2024. 

So, while we see artificial intelligence changing businesses globally, have you ever wondered how it can serve those who are still offline?

Africa’s informal economy is ‘the economy’, not a fringe. We have artisans in Aba, farmers in Eldoret and other informal workers driving nearly 60% of the region’s GDP and employing most of its labour force. 

But then, these are the same entrepreneurs least likely to use digital tools. The irony is that the people who could gain the most from automation, insight, and market prediction are also those furthest from it.

The Gap: Connectivity, Literacy, and Trust

While conversations about AI are everywhere now, what’s actually on the ground is uneven. Even where there is connectivity, data is expensive and unreliable. 

According to the GSMA, fewer than 30% of micro-enterprises can use digital productivity tools effectively.

Digital literacy is another challenge. For a market woman in Kano or a tailor in Kigali, the vision of AI usually seems far or abstract. 

Without local-language interfaces, voice-first technology, or tools designed for low-data environments, innovation are at risk of increasing exclusion rather than reducing it.

Who’s Benefiting So Far?

AI adoption in Africa is growing, but mostly at the top. Recent surveys show that over half of medium and large enterprises are testing or deploying AI-driven solutions, while 61% of companies now use cloud technology to automate customer service, logistics, or risk management.

Banks, health providers, and telcos are using algorithms to score credit, detect fraud, or personalise services. 

But the majority of businesses in Africa, including the micro-traders, street vendors, and informal manufacturers, still operate without digital records, electricity, or broadband. The danger is that a new “AI divide” may replace the old digital divide.

Local Innovation That Works

The challenges have not limited some African innovators from closing the gap with practical, inclusive models:

• Twiga Foods (Kenya) uses data analytics to match small farmers with urban vendors, cutting waste and improving incomes.
• M-KOPA turns micropayments from solar and smartphone purchases into credit histories, giving low-income users access to financial services for the first time.
• Moove Africa applies income data from drivers to assess creditworthiness, financing vehicles for those without formal banking history.

These examples show that inclusion is possible and can be profitable. The key is building for constraint, not against it.

Policy and Public Action

Nigeria, Kenya, and South Africa have introduced national AI strategy frameworks that emphasise ethics, skills, and localisation. 

The African Union’s AI Blueprint (2025) calls for responsible AI that aligns with local realities, promotes open data sharing, and ensures small enterprises and the informal economy are not left behind.

But frameworks alone won’t bridge the divide. Affordable data, rural connectivity, and digital education are the foundation stones. Without these, policy stays on paper while the informal sector stays offline.

The Opportunity

If designed inclusively, AI could become the continent’s most affordable employee, a virtual assistant that speaks local languages, works offline, and learns from community trade patterns. 

Imagine a market trader in Ibadan using voice commands to check prices or restock inventory; or a mechanic in Accra predicting demand for spare parts from simple text messages.

That’s not a far-off dream but a design challenge.

The actual measure of progress shouod not be limited to how many AI startups Africa produces, but how many businesses in the informal economy find those tools useful. 

When the tomato seller in Onitsha can plan her stock using a feature phone or the boda rider in Kampala can access fair credit through automated scoring, we can say the technology is working.

Until then, the digital revolution is unfinished, the vision is commendable, but limited in reach.

The companies will also join Madica’s intensive 18-month support programme, designed to help early-stage founders build scalable, investment-ready businesses.

Madica is seeking to close Africa’s funding gap by backing founders and startups usually overlooked by traditional venture capital. 

Since launching in 2022, the programme has focused on entrepreneurs from underrepresented regions and industries, providing capital and the kind of mentorship as well as structure that can make or break early ventures.

Both startups bring artificial intelligence into real-world African contexts. Anavid, founded by Ahmed Chaari and David Nilsson, uses AI to integrate with retail surveillance systems, reducing theft losses and improving in-store experience. 

Hypeo AI, led by Meriam Bessa and Salah Eddine Mimouni, provides a software solution that automates influencer marketing, from brand matching to campaign payments.

For Madica, these investments will help enhance innovation, which is also thriving across Africa, not just in a few well-known hubs.

“At Madica, we believe and continue to prove that some of the world’s most transformative ideas come from places that are too often ignored,” said Emmanuel Adegboye, head of Madica. “The founders we’ve just welcomed are visionaries, building solutions with the power to uplift communities and shape industries. We’re proud to stand with them as they take on the next stage of their journey.”

For the founders, the partnership provides access to Madica’s growing investor network, business coaching, and two fully funded immersion trips to leading tech ecosystems both within and outside Africa. 

These trips, part of Madica’s structured learning model, give founders a platform to engage directly with investors, mentors, and other founders solving similar challenges.

Speaking on Hypeo AI’s mission, Meriam Bessa, the company’s co-founder and CEO, said, “Our region is rapidly growing with creative energy, but without the right digital backbone, it often goes untapped. We’re changing that by using AI to reimagine how brands and creators find each other, collaborate, and thrive. Backing by Madica will help us strengthen our AI capabilities to achieve this goal.”

Madica has also partnered with the African Business Angel Network (ABAN) to expand deal flow and co-investment opportunities for its portfolio companies. The collaboration, unveiled at the ABAN Congress in Lagos, aims to improve access to local capital and connect angel investors with institutional partners.

According to Yemi Keri, President of ABAN, “The future of Africa’s innovation economy depends on how effectively we can mobilise local capital and empower local investors. Our collaboration with Madica helps bridge the gap between angel investors and institutional capital, ensuring that more funding comes from within the continent, and that startups everywhere in Africa can access the right type of support to scale.”

Madica’s portfolio already includes a mix of standout startups such as Medikea, Daleela, Pixii Motors, and ToumAI, with a strong focus on gender diversity and regional inclusion. 

Its model combines funding with hands-on learning, helping founders refine governance, growth strategy, and personal well-being, areas often neglected in early-stage business building.

To date, Madica has continued to scout for new investment opportunities across the continent. Eligible startups must have a minimum viable product (MVP), ideally with paying customers, and be led by full-time African founders with limited prior institutional backing.

The team recently participated in Moonshot by TechCabal in Lagos and is heading to Big Angels Day Africa in Dakar this October, part of its approach to meet founders where they are, and to bring early-stage capital closer to the people shaping Africa’s digital future.

But in 2025, the tables have turned. The ‘Giant of Africa’ now looks like the continent’s middle child, still the great startup hub, but subtly losing attention.

Across Africa, startups have raised about $2.2 billion in funding so far this year, through September. It’s not a bad figure, in fact, it shows a comeback after 2024’s sluggish performance. 

But Nigeria’s share of that pot is behind. Once the darling of venture capital, the country now follows Kenya, South Africa, and Egypt behind in investor flow and deal flow. We could say this decline reveals cracks in policy, perception, and predictability.

The Numbers

Let’s look at the facts. In the third quarter of 2025, African startups collectively pulled in hundreds of millions, a steady rebound from the funding winter of 2023-2024.

September alone saw between $140 million and $160 million in disclosed deals, a strong 430% recovery from August’s slump. South Africa topped with roughly $64 million, followed by Nigeria’s $44 million, Kenya’s $22 million, and Egypt’s $15 million.

Yes, Nigeria ranked second that month, but context matters. A single month’s uptick doesn’t reverse a year-long slide. The $44 million figure looks good until you recall that just two years ago, Nigeria regularly attracted over 40% of Africa’s total venture capital. Today, that has thinned, the rebound is real, but the lead is gone.

It’s not that Nigeria didn’t have highlights. Lagos-based Kredete closed a $22 million Series A round, one of the continent’s biggest in the month. But a handful of bright spots cannot disguise the bigger difference. Nigeria’s once-dominant startup sector is now fighting for air.

Why the Slide? The Risk Equation

There’s no single villain here. It’s a mix of currency challenges, policy inconsistency, and investor fatigue.

1. Currency Risk and FX Instability
Let’s start with the obvious, the naira. Investors hate surprises, and Nigeria’s currency offers plenty. A venture capitalist can invest $5 million today and see its real value drop by a quarter within months. For startups, it’s a nightmare: revenues in naira, debts in dollars, and no way to plan beyond next quarter.

Currency instability doesn’t just kill profit margins; it kills patience.

2. Regulatory Whiplash
One month, a fintech is celebrated for innovation; the next, it’s hit with a compliance directive or policy change that halts operations. The Central Bank’s unpredictable stance on digital assets, tax laws, and banking limits has left founders second-guessing the next move. For investors, unpredictability is more frightening than failure, you can’t plan for confusion.

3. Investor Confidence Erosion
Venture capital is about risk, but it’s also about trust. And Nigeria’s perception problem runs deep. The inflation rate, the liquidity problem of 2024, and the fear of policy reversals have pushed many funds to look elsewhere.

Kenya’s climate-tech growth looks more predictable. Egypt’s structured reforms provide clearer returns. South Africa’s venture-debt model gives investors better exit options. In comparison, Nigeria? Quite unstable.

4. Cost and Infrastructure Burden

Even the best Nigerian startups fight a heavier battle. Cost of power bites into margins, logistics are inconsistent, and security concerns increase overheads. The same $5 million that can comfortably sustain a startup in Nairobi or Cairo barely covers the basics in Lagos. Investors see this, and they price it in, or calmly move their money elsewhere.

5. Lack of Exit Opportunities

And then there’s the silence after success. Since Paystack’s 2020 acquisition, Nigeria has produced few visible exits. No IPOs, no major mergers, no new liquidity events. For investors, that’s a red flag. Without an exit, even the best-performing portfolio company becomes a waiting game. Venture capital doesn’t thrive on patience, it thrives on movement.

Meanwhile, Elsewhere in Africa…

Kenya, Egypt, and South Africa have been rebalancing the equation.

Kenya has turned climate-tech into a national asset. Its policy environment rewards clean-energy startups and provides tax incentives that attract green investors. 

Egypt, after years of reforms, now has one of the most transparent startup ecosystems on the continent. Its currency stabilisation plan and government support for digital infrastructure are winning back foreign confidence.

South Africa, on the other hand, plays a more sophisticated game. Its venture-debt market gives startups more flexibility and gives investors partial liquidity, a balance Nigeria still hasn’t mastered. 

Together, these hubs have built something Nigeria once had, predictability.

Reclaiming the Edge: What Nigeria Must Do Next

The thing is that Nigeria still has the best talent pool in Africa. Its entrepreneurs are fearless, resourceful, and globally aware. Innovation isn’t the problem; the system is.

To get back in the game of venture capital investment, Nigeria needs credibility, the kind that comes from action, not announcements.

1. Ensure FX Stability:
   A predictable currency policy restores trust faster than any PR campaign.
2. Create a Transparent Regulatory Environment:
   Investors can live with tough regulations, they can’t live with arbitrary ones. Nigeria must fix its fintech and crypto regulatory frameworks if it wants long-term funding.
3. Mobilise Local Capital:
   Pension funds, sovereign wealth vehicles, and high-net-worth individuals must be encouraged to fund innovation. Relying solely on foreign dollars is a risk in itself, unsustainable.
4. Build Exit Pipeline:
   Encourage IPOs, mergers, and acquisitions. When investors see others cash out, they come back, fast.
5. Fix the Basics:
   Energy, internet reliability, and logistics are not “startup issues”, they’re national competitiveness issues. Solving them will reduce risk and attract fresh capital.
6. Promote Investor Dialogue:
   Nigeria’s public and private sectors need to start speaking the same language. Investors hate surprises more than they hate losses.

The venture capital hasn’t left Africa; it’s just gotten pickier, and Nigeria has to earn trust again. The ideas, the founders, the products, they’re all here. What’s missing is a sense that the system itself won’t betray them.

If Nigeria can steady its currency, clean up its regulations, and show genuine respect for investor logic, its startup sector will recover faster than many expect.

Investors go where stability lives. If Nigeria can steady its policy, stabilise its currency, and show a consistent commitment to reform, its startup sector would reignite, with more venture capital investments.

For years, ecosystems have been celebrated for hackathons, meetups and conferences, but when the lights go out — literally and figuratively — the momentum stalls. Behind every headline-grabbing raise lies a graveyard of ideas that never made it past pitch decks and demo days

Aya HQ, a Ghana- and Kenya-based Web3 talent hub, wants to change that survival rate. Branding itself a “No Bullshit Zone,” it provides the very foundation needed to get to the top: light, internet, and a place to build. Sometimes, that’s all a founder really needs to scale.

The Journey Before Aya HQ

Aya HQ’s founder, Eric Annan, did not arrive at this mission overnight. His journey into Web3 was impacted by both experiments and failures, including early ventures such as Digital Kudi and KibitX. 

Over time, he collaborated with various innovators across Africa’s blockchain ecosystem, and shifted his focus to bridging the talent-trust gap.

These ventures gave him proximity to Africa’s earliest blockchain experiments, but not every idea survived. Shutting down his initial ventures was as much about recognising limits as it was about recalibrating ambition.

That willingness to restart laid the groundwork for Aya HQ, which he founded alongside Pishikeni Tukura, and Dennis Ukonu. Rather than build another startup chasing the next wave, Annan chose to build infrastructure — a hub that would give others the basic conditions he once lacked.

A Different Kind of Hub

Aya HQ has now supported over 35 startups across four cohorts, two run independently and two with partners. What makes the model different, Annan argues, are the intangible assets often ignored in conversations about African startups: trust, belief, confidence, and refusing to sell yourself short just because you’re African. 

And when those cohorts graduate, Aya doesn’t just send them off, the hub continues to track and support its alumni, ensuring they have the tools, networks, and mentorship to scale and succeed.

He describes Aya HQ as a collective where founders are not competing for growth but are instead lifted by network effects. It is less about events and more about outcomes. 

At a recent panel, the founder of Digipay captured this impact when he said that without Aya, his company wouldn’t exist. “Aya HQ gave me a home,” he stated. “We had light, internet, and everything needed for the business.” For Annan, that single line, more than any pitch deck, is the proof of concept.

Annan’s bet has always been that Africa’s sustainable growth lies not in waiting for outsiders, but in trusting its own builders. “We are waiting for people who do not look like us to help us,” he said during our conversation, shaking his head at the thought. Aya’s work is a rebuke to that dependence, a belief that talent here can build globally competitive products if given the right scaffolding.

Investors Are Paying Attention

Aya HQ is also attracting backers who once looked past Africa’s blockchain sector. Global chains like Lisk have funded its work, and conversations are underway with investors to raise around $10 million. 

According to Annan, part of this will go into a $5 million microfund to back incubated startups, while the rest is earmarked for a special economic zone in Accra that will serve as both a founder campus and a live-in residency.

While the bigger investor community is beginning to view Aya HQ as a bet with returns, Annan points out that Y Combinator recovered its entire investment in African startups from just one exit. For him, that statistic is evidence that value already exists here, it simply needs better pipelines. 

Aya’s role, he says, is to prepare founders and developers to meet global demand without waiting for validation from abroad.

Just two years ago, Annan says he was questioned about Aya HQ’s direction, “‘What is Aya doing?’ ‘We don’t know actually what Aya is doing.’”

Now, those same voices are coming back to ask how they can help. “What excites me the most is being stubborn on the Aya mission,” he said. “We have had a plan since 2017, and waking up every day I begin to see that mission becoming clear.”

For him, leadership isn’t about cleverness or charisma. It’s about patience and faith, creating space for founders to fail, learn, and try again. That is why he takes pride not just in success stories, but in the quiet transformations he sees daily: entrepreneurs whose mindsets, and sometimes lives, have changed within eight months of joining Aya’s programmes.

This stubbornness, to hold ground until others catch up, may well be Aya HQ’s greatest asset. It is building what Eric calls the “plumbing” of Africa’s Web3 ecosystem: reliable infrastructure, credible founders, investable startups. It is not the loudest model, but it may be the most durable.

Aya’s story is still unfolding, but the takeaway so far is that survival in Africa’s startup sector requires more than a drive. It needs power, patience, and places like Aya HQ, where light shines on, and founders finally get to build.

The hub is still young, and scaling remains one of Annan’s greatest challenges. Should Aya HQ go deeper in Ghana, or expand into Lagos, Nairobi, and Cape Town? Yes, with the goal to build an African pipeline that doesn’t just feed into global markets but competes with them.

For Annan, however, the real fulfilment is not expansion for its own sake but impact on the ground. “Working out and seeing people talk about what Aya is doing, how their life has changed by connecting with Aya… it’s more than inspiring for me and that’s what gave me fulfilment. The money for me, it’s just a plus.”

Aya HQ may not yet rival Silicon Valley in capital, but in resilience, community, and conviction, it is already setting a standard.

The initiative, which will have a dedicated zone within the GITEX Nigeria showcase, is a structural market intervention aimed at addressing the chronic under-capitalisation of women-owned enterprises. 

While women own 27% of businesses in Africa and contribute 13% of GDP, they secure only 7% of total venture capital funding.

“Who gets funded determines what gets built, and what gets built will define the economic future of Africa,” said Kashifu Inuwa Abdullahi, Director General of NITDA. “The LaunchPad ensures women founders are not just part of the conversation but central to Africa’s innovation economy. Closing this funding gap for women is not charity, it’s one of the smartest bets we can make for Africa’s future.”

The LaunchPad will channel $250,000 in catalytic capital into five ventures selected after GITEX Nigeria. Each startup will receive between $25,000 and $50,000, coupled with equity investment, regulatory guidance, and mentorship designed to prepare them for long-term growth.

What distinguishes The LaunchPad is its design. Unlike grant-only models such as the Cartier Women’s Initiative, or accelerators with limited follow-up, this platform integrates equity investment, regulatory de-risking, and structured pathways to scale.

At GITEX Nigeria 2025, The LaunchPad by NITDA and Alami zone will feature multiple touchpoints. These include a Funding Pavilion showcasing high-potential women-led ventures, Capital Readiness Clinics where founders engage directly with investors, and a Fireside for Scale, a dialogue on market expansion and IPO readiness. 

The event will also host the ‘To the Stars’ Bell Activation, a symbolic ringing of the bell with the SEC and women founders to mark the rise of women in Africa’s capital markets.

“As an investor, I witness the economics of exclusion every day. This is about building a vetted, investable pipeline of women-led ventures grounded in institutional rigour,” said Olu Olufemi-White, CEO of Alami Capital.

“Our mission is to shift capital flows, transform investment behaviour, and unlock Africa’s full innovation potential.”

How to Apply

To be among innovators who will see business scale via The LaunchPad, apply via the link.

That was the highlight of Interswitch’s message yesterday, June 25, 2025, as it premiered its latest brand campaign, “Powering Moments That Matter,” at its Innovation Lab in Victoria Island, Lagos.

With fintech jargon overwhelming daily lives today, Interswitch chose to step back, focusing on the deep human impact on individuals across Africa, asking the question; what’s the point of all this technology if it doesn’t help us live better, fuller, more human lives?

Beyond a product reveal or marketing campaign, the Interswitch TVC Premiere was a reflection on the moments we live for, the ones we usually overlook, and the technology that makes them possible. 

Be it a father paying for emergency treatment, a young woman starting her dream business, or a child walking into their first classroom, Interswitch wanted us to see that money is only meaningful when it powers something real.

“This is not just about the business or the brand, it’s about people, it’s about the story we tell that touches lives,” said Dr Cherry Eromosele, executive vice president and group chief marketing & communications officer at Interswitch.

“It has not been an easy journey working in a space that people see as very technical. One of the biggest challenges is: how do you humanise a brand like ours? We’ve had to co-create with customers, listen deeply, and develop solutions that truly matter to them.”

From enabling daily transactions to life-changing moments, like urgent hospital payments, entrepreneurial breakthroughs, and first-time home purchases, Interswitch’s campaign zooms in on the value of its infrastructure. 

The commercial, created entirely in Africa by African talent, not AI, is a visceral insight that behind every payment is a person, a story, a dream.

Tomi Ogunlesi, divisional head of Brands and Communications, took attendees through Interswitch’s brand evolution, spotlighting its core belief that technology only matters when it connects meaningfully to human experiences.

The Interswitch new campaign builds on a rich legacy of storytelling. In 2015, Interswitch began by establishing trust as the core currency in fintech. In subsequent years, it embraced curiosity and innovation, and later encouraged customers to “see beyond the big picture.”

The latest phase goes even further, placing human experience at the centre of the brand’s ethos.

“We see money move, we process billions of transactions,” said Ogunlesi. “But what really matters are the moments behind those transactions. From a child’s school fees to a last-minute flight to see a loved one, Interswitch is there, quietly powering it all.”

This campaign reiterates Interswitch’s footprint across the continent, having been shot in multiple African countries, including Nigeria, Kenya, and Uganda, with the objective of representing a shared African identity. 

Casting and production were painstakingly curated to ensure audiences could relate universally, regardless of geography.

Paul Otu, divisional head, Design, Research & User Experience, explained: “It was important to tell authentic stories, stories everyone can see themselves in. Everyone knows someone chasing a dream, someone battling illness, someone trying to build a future. And in all those stories, Interswitch is quietly there, enabling those moments.”

Innovation with Meaning

This past financial year alone, Interswitch achieved commendable milestones, from sponsoring the Africa Magic Viewers’ Choice Awards and Uganda’s Developer Summit, to collaborating with governments in Lagos, Sierra Leone, and Kenya to drive fintech innovation. 

The company introduced tech solutions like CipherTrust, enabled YouTube subscription payments in naira, and reached a historic 70 million debit cards issued milestone. Their continued role in nurturing Africa’s tech ecosystem, through platforms like TechConnect 4.0 and the Spark National Science Competition, stresses its focus and dedication to the continent’s sustainability.

“We’re not just a payments company anymore,” Dr Eromosele stated. “We’re a technology enabler across sectors; healthcare, education, energy, and more. We are here to make sure the technology you rely on is invisible when it works and unforgettable in the moments it enables.”

No AI, All Heart

Interestingly, while the fintech world highly utilises AI-generated content, Interswitch took a contrarian route, going all-human. “Fintechs use AI to create full commercials,” said Ogunlesi. “But we’re doubling down on human connection. This was created 100% in Africa by Africans, for Africans.”

The final commercial, a 90-second video which took weeks of creation, was rich in emotion. It does not show POS machines or app interfaces like normal Fintech ads. Instead, it shows a life saved, a small business breaking even, a mother happy to see her unborn child and many more. Calm, but powerful.

“When you see this ad, you might forget the platform behind it,” said Dr Eromosele. “But you won’t forget the moment it represents. That’s when we know we’ve done our job.”

With a strong internal culture built on mantras like “speedy execution with accuracy” and “do the right thing the first time,” Interswitch remains committed to bolstering Africa’s digital space. The company’s 4.5.6 +Xb strategy, places sustainable growth and human-centred design at the core of its business.

As the curtains closed on the event, the Interswitch personnel reiterated that this is not the end, not even the peak. It’s just a new chapter.

“We’ll never stop telling stories that matter,” said Ogunlesi. “We’ll never stop humanising technology, and we’ll never stop moving Africa forward, one moment at a time.”