Businesses in Nigeria are increasingly exploring AI-driven automation to enhance efficiency, drive innovation, and remain competitive.

However, AI adoption remains relatively low, as many businesses struggle to identify practical use cases that deliver measurable ROI.

A key emerging trend addressing this challenge is Agentic AI –a more advanced form of AI that enables businesses to create autonomous digital agents capable of handling complex tasks, optimising workflows, and improving decision-making. Unlike traditional AI models that react to user inputs, Agentic AI proactively learns, makes decisions, and automates entire processes, making it a game-changer for businesses looking to scale productivity.

The Rise of Agentic AI in Business

Globally, AI adoption has grown, but many businesses still hesitate due to concerns over cost, implementation complexity, and lack of clear ROI.

According to McKinsey & Company, organisations that have successfully integrated AI-driven automation report efficiency improvements ranging from 20–30%. The key to unlocking AI’s full potential lies in specialised AI models designed for specific business functions–precisely where Agentic AI excels.

For example, in customer service, AI-powered agents can automate repetitive tasks, resolve issues faster, and enhance customer satisfaction.

Studies have shown that nearly 88% of Nigerian consumers consider customer experience critical to their purchasing decisions. Agentic AI can help businesses meet these expectations by providing instant, personalised support.

In sales, AI-driven Sales Development Representative (SDR) Agent can analyse customer interactions, identify sales opportunities, and suggest targeted outreach strategies.

Research highlights that businesses using AI in sales automation experience increase conversion rates and higher sales productivity.

Similarly, Human Resources (HR) operations are being transformed by AI-powered automation. Tasks such as leave management, employee onboarding, and performance tracking can be effectively handled by Agentic AI, allowing HR professionals to focus on strategic employment engagement.

Deloitte indicates that AI-powered HR automation reduces administrative workload significantly, enhancing employee satisfaction and operational efficiency.

In IT operations, AI-powered Help Desk Agents streamline troubleshooting, diagnose issues, and execute quick fixes. This reduces downtime and significantly improves operational continuity and productivity.

How Zoho is Innovating with Agentic AI

At Zoho, we recognise the potential of Agentic AI and have developed Zia Agents for specific use cases within various products.

Unlike generic AI models, Zia Agents provide contextual intelligence, real-time decision-making, and deep business-specific insights.

Additionally, Zoho ensures that Zia agents operate within a secure infrastructure, fully compliant with various global privacy regulations, making it a trusted solution for businesses handling sensitive data.

We have also launched Agent Studio, an AI-powered platform that enables our customers, partners, and independent developers to create specialised agents for their specific needs.

These can be hosted on Agent Marketplace, where they can be monetised. Nigerian businesses can utilise Agent Studio to build hyperlocal agents for various industries.

The Future of Business with Agentic AI

The shift towards Agentic AI is inevitable as businesses increasingly seek smarter, more autonomous systems to drive efficiency and growth.

Organisations that embrace AI-driven today will be better positioned to compete in Nigeria’s evolving digital economy.

For Nigerian businesses looking to scale efficiently, Agentic AI  offers a practical and results driven approach to automation.

By leveraging Zoho’s Zia Agents, companies can achieve higher productivity, ensuring long-term success in a competitive marketplace.

Together, these solutions empower enterprises to access, build, and distribute intelligent, autonomous digital agents across their organisations.

Beginning today, Zoho and ManageEngine will be previewing pre-built, task-specific Zia Agents, which will deploy across Zoho Corporation’s combined portfolio of 100+ products in the coming weeks.

“The speed of disruption and quality of innovation we’re seeing in our industry right now has encouraged me to focus on my passion area, technology. I will devote more time to hands-on technical work for the company, spearheading several deep R&D initiatives, beginning with AI,” said Sridhar Vembu, Zoho Corporation’s co-founder and chief scientist. “Utilising Zoho’s deep engineering expertise, its own data centres, and shared data model, we will develop powerful and usable solutions that drive customer value while retaining our commitment to customer flexibility and data privacy.”

Zoho Corporation’s in-house AI has evolved over the past decade from proactive to prescriptive to generative to agentic:

Zia: Launched in 2015, Zia is Zoho Corporation’s foundational AI, facilitating all intelligent and contextual actions across the company’s ecosystem of apps.

Zia possesses a vast and diverse skillset. New skills are being implemented regularly to boost customer experience and drive productivity.

Ask Zia: Launched in 2018, Ask Zia has developed into a system-wide conversational assistant that helps employees work smarter and accomplish tasks more effectively.

For example, an account manager can review a report of customers at risk of churn, summarise the outcomes of each customer’s recent interactions, filter and summarise helpdesk tickets, analyse trends in their industry, and reach out to that customer for a meeting based on the employee’s upcoming travel schedule, without leaving the Ask Zia interface.

Ask Zia is powered by Zoho’s unified data platform and will be contextually embedded across all applications.

Zia Agents: Today, Zoho Corporation has previewed some of the several dozens of pre-built Zia Agents that will be rolled out in the coming months, including an Account Manager Agent, SDR Agent, HR Agent, Customer Support Agent, IT Help Desk Agent, and a SalesCoach Agent.

For customers, partners, and developers looking to create their own agents, Zoho is launching Zia Agent Studio, allowing them to build and deploy customised agents with inherited skillsets, which can then be distributed through Zoho’s Agent Marketplace.

• Zia Agent Studio: Offering no-code and low-code experiences, Zia Agent Studio enables users to build autonomous agents with skills relevant to their specific needs. Zia Agent Studio users can also access a wide range of pre-existing Zia Skills, tools from across the Zoho ecosystem, data from a unified data platform, and a range of language models. These can be agents within a function (like an SDR agent or email support agent) or natively cross-functional agents (like an RFP agent or loan approval agent). They can be deployed on any Zoho application and summoned using Ask Zia. Moving forward, Zia Agents will be deployable in any third-party application as well. Additionally, Zia Agents with complementary skillsets can be combined using Zia Agent Studio, creating a single agent capable of cross-functional work.
• Agent Marketplace: Agents created using Zia Agent Studio can be published in the Agent Marketplace. Zoho Corporation will offer a pre-built roster of agents, while the company’s ecosystem of partners and developers can build and distribute specialised AI agents through the marketplace, which can be reused and instantly deployed by organisations.

Organisational Differentiation

Today’s announcement follows record growth for Zoho Corporation, which onboarded 110,000 new customers globally in 2024.

With over 850,000 customers globally in diverse industries, using a range of tools across Zoho and ManageEngine, Zoho Corporation’s AI solutions are informed by a vast range of functional data.

This is a core differentiator for the company, putting it in a unique position to serve businesses with cutting-edge technology.

Technological Differentiation

Zoho Corporation’s distinct technological breadth and depth is a fundamental differentiator, particularly in AI development and deployment.

Leveraging its shared data model, owned and managed tech stack, including global data centres, and a broad application portfolio, Zoho Corporation’s highly secure, privacy-compliant, usable, capable, and deeply knowledgeable AI agents deliver superior technology at a high value to its growing customer base. 

Availability

These capabilities will begin to roll out to a limited set of customers, which will expand monthly.