The humanoid robot, known as Uri, made its debut last week at Harvard University, drawing massive attention as the new CMO led Series’ first campus marketing campaign. 

From taking over Harvard Square with a giant student composite banner to parading the stands during the Harvard versus Brown football game, Uri quickly became the centre of attraction. The spectacle generated more than one million views across social media within 24 hours.

Uri, powered by the Unitree G1 humanoid system, is built with 43 degrees of freedom, 3D LiDAR sensors, depth cameras, and reinforcement learning that allows it to adapt to real-time human interactions. It stands 1.2 metres tall and has been programmed to engage with users both offline and online in ways that mimic human marketers.

During the campaign, Uri didn’t just pose for photos, the robot handed out matcha drinks to students, initiated conversations, and roamed the stadium stands, a mix of spectacle and brand promotion that left many in awe.

Nathaneo Johnson, CEO and co-founder of Series, explained the logic behind the appointment. “Most CMOs cost $100k – $300k a year. Ours is a fraction of that, and it gains more attention than most celebrities do in any given room. That’s marketing.”

Series, launched as a platform to connect students and professionals, has already facilitated more than 700,000 messages exchanged with a 95% match acceptance rate. The company says that Uri is more than a novelty act, but part of a long-term strategy to enhance how technology can drive human connection.

Johnson added: “This move reflects our belief that robotics and AI will co-create the future of connection. Uri’s capabilities are far beyond novelty, which reflects the culture of constant innovation that will come to define today’s most ambitious startups.”

In placing robotics at the centre of its growth, Series is testing how far human-robot collaboration can go, not just in automating tasks, but in building strategy and public engagement. For a generation that thrives on digital-first interaction, Uri may be the next frontier of marketing leadership.

Before now, businesses paid $30 per user monthly for Microsoft 365 Copilot, with an additional $20 for access to sales, service, or finance tools. The new arrangement drops the total cost to a flat $30 per user, removing what many saw as pricing limitations to adoption. The tools will be available through the Microsoft 365 Copilot Agent Store.

The change is aimed at simplifying subscriptions and enhancing adoption among enterprises. Microsoft says more than 100 million people already use Copilot, including over 70% of Fortune 500 firms. Analysts estimate Office Copilot alone is generating over $1 billion annually.

Alongside this change, Microsoft has confirmed it will use Anthropic’s Claude Sonnet 4 models within Microsoft 365 Copilot. Tests showed Claude outperformed OpenAI’s GPT-5 in Excel automation, large-scale text processing, and PowerPoint generation. Despite Microsoft’s deep ties to OpenAI, it will pay Anthropic via Amazon Web Services to secure access.

The company is also preparing to launch Agent 365 at its Ignite event. The suite will help businesses oversee AI agents while maintaining security, compliance, and governance standards.

For enterprise users, the integrations mean smoother workflows: sales teams can prepare for meetings with instant CRM insights, service teams can draft customer-ready responses in less time, and finance teams can reconcile data and produce reports with fewer manual steps.

Shaun Worsley, manager, Sales Process & Technology at Sandvik Coromant, said: “The role-based sales solution can transform the way our teams work. Now that it’s part of Microsoft 365 Copilot, we can scale AI across the business much faster to accelerate adoption.”

In bringing everything under one subscription and enlarging its model choices, Microsoft is strengthening its hold in enterprise AI. With Anthropic, OpenAI, Meta, Mistral, and others already integrated into Azure AI Foundry, the company is building a diverse and resilient ecosystem.