A recent study by Indeed reveals that acquiring AI skills can boost salaries by up to 47%, stressing the value employers place on candidates who can leverage these technologies.

In the United States, 92% of organisations plan to implement AI-based solutions by 2028, according to a report by Amazon Web Services (AWS). Key areas benefiting from AI adoption include IT (92%), sales and marketing (85%), and human resources (78%). 

Companies are turning to AI to automate processes, enhance productivity, and drive innovation. This has led to a change in ways of hiring, with employers preferring candidates with AI expertise, even if they lack extensive work experience.

While the demand for AI talent has grown, there’s still a huge skills gap. Nearly 75% of employers report difficulty finding professionals with adequate AI training. As a result, companies are offering competitive salaries to attract talent. 

For instance, professionals specialising in generative AI earn an average of $174,727 annually. Roles requiring skills like prompt engineering and applied generative AI are particularly lucrative, with potential salary increases ranging from 35% in human resources to 47% in IT.

Platforms such as Coursera and Nvidia’s Deep Learning Institute are making AI education more accessible. Coursera has identified “prompt engineering” and “applied generative AI” as the fastest-growing skills for 2025, offering affordable and free courses to help professionals upskill. 

Nvidia provides a range of free resources, including beginner-friendly courses like “Generative AI Explained” and “Building a Brain in 10 Minutes”, designed to build learners with practical AI knowledge.

The economic benefits of AI expertise span across various sectors. A worker earning $80,000 could see their salary rise to over $117,000 by adding skills in generative AI. Again, businesses are willing to invest heavily in employees with AI proficiency to gain a competitive edge.

Strategic Career Moves for 2025

With industries integrating AI technologies, professionals looking to advance their careers are encouraged to prioritise AI training. Free and low-cost courses provide a viable path for those seeking to improve their career prospects without incurring significant costs. 

Employers are open to supporting their workforce in acquiring these skills, recognising the mutual benefits of an AI-trained team.

Individuals need to gain expertise in this field because it is no longer optional but essential for professionals seeking to thrive in the job market. 

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The startup, founded by Massimiliano Spalazzi, former CEO of Jumia Nigeria, and Olumide Soyombo, co-founder of Bluechip Technologies, aims to transform Africa’s talent industry and provide businesses worldwide with high-quality data and AI expertise.

The funding round comes as global demand for AI talent is outpacing supply. 

According to Google’s 2024 Data & AI Trend Report, more than half of digital leaders are struggling with a shortage of skilled professionals in AI and data analytics.

JADA plans to train over 100 professionals annually through its proprietary four-month programme. The training, targeted at experienced professionals with at least two years in data and analytics, machine learning, or generative AI, combines technical and soft skill development. Participants receive stipends during the programme, though specific figures remain undisclosed.

“Our academy is built to develop world-class talent capable of leading businesses through data and AI transformation,” said JADA CEO Piero Trivellato, a veteran in management consulting and AI-focused leadership roles.

The company’s ultra-selective recruitment process employs an AI-powered algorithm to screen candidates across multiple dimensions, including technical assessments, case studies, and culture-fit interviews. This rigorous approach ensures that only the most qualified individuals make it into JADA’s training cohorts.

JADA’s business model is designed to address critical pain points for companies looking to integrate AI into their operations. In offering access to a highly trained talent pool in Africa, JADA enables clients to bypass traditional recruitment challenges while benefitting from the region’s cost-effective yet high-quality workforce.

“Our approach focuses on professionals who can deliver immediate value to clients,” said Olumide Soyombo. “We want to create a sustainable model where cash flow from successful projects is reinvested into scaling our talent pipeline.”

JADA’s initial focus is on businesses in Europe and the Middle East, leveraging Africa’s favourable time zones and English proficiency to meet client demands. The company plans to expand its reach geographically, aligning with client requirements for additional language capabilities and regional presence.

JADA has built itself as a global competitor in the data and AI outsourcing market, stressing advantages in cost, language, geography, and talent quality. “Africa is rapidly emerging as the next frontier for tech talent,” said Spalazzi. “Our mission is to harness this potential and deliver value to businesses globally.”

While the startup has begun operations in Nigeria, it plans to scale across Africa to maximise its impact. “Our expansion will follow our clients’ needs,” Trivellato added, noting JADA’s focus on long-term client partnerships and evolving talent solutions.

The funding will enable JADA to bridge the AI talent gap and establish Africa as a global hub for high-quality data and AI expertise.

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