Alphabet Inc. Archives | Tech | Business | Economy https://techeconomy.ng/tag/alphabet-inc/ Tech | Business | Economy Thu, 06 Nov 2025 08:35:58 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Alphabet Inc. Archives | Tech | Business | Economy https://techeconomy.ng/tag/alphabet-inc/ 32 32 Apple Nears $1 Billion-a-Year Deal with Google for Siri Overhaul https://techeconomy.ng/apple-google-gemini-siri-overhaul-deal/ https://techeconomy.ng/apple-google-gemini-siri-overhaul-deal/#respond Thu, 06 Nov 2025 08:35:58 +0000 https://techeconomy.ng/?p=170658 A partnership between the tech giants as Apple works on its own advanced AI systems.

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Apple is reportedly closing in on a deal that would see it pay Google about $1 billion annually for a custom version of the Gemini model to completely rebuild Siri

The agreement, according to Bloomberg, would be one of Apple’s biggest collaborations with an external technology partner in years.

For now, Apple plans to rely on Google’s large-scale model, which has 1.2 trillion parameters, to strengthen Siri’s processing power and decision-making. 

That’s nearly eight times more advanced than Apple’s current 150 billion-parameter cloud model. The company sees the deal as a temporary measure while it works to bring its own artificial intelligence system up to par.

Apple tested several models, including OpenAI’s ChatGPT and Anthropic’s Claude, before selecting Google’s Gemini earlier this year. Those close to the project said Apple concluded that Gemini offered the best blend of speed, reliability, and contextual understanding.

The revamped Siri, codenamed Linwood, is expected to launch next spring as part of iOS 26.4. The project, known internally as Glenwood, is being overseen by Mike Rockwell, the executive behind the Vision Pro headset, and software engineering chief Craig Federighi.

Under the terms being finalised, Google’s Gemini model will manage Siri’s “summariser” and “planner” functions, which help the assistant interpret user intent and coordinate complex actions. 

However, Apple’s own models will still handle several on-device tasks. To protect user data, Gemini will operate within Apple’s Private Cloud Compute servers rather than Google’s infrastructure.

Neither company has commented publicly on the partnership. Unlike the Safari search deal, Apple is expected to keep Google’s role behind the scenes, branding Siri’s improvements under its own ecosystem rather than sharing credit.

The collaboration is a rare moment of pragmatism from Apple, which has long avoided outsourcing key software capabilities. But as competitors like OpenAI, Microsoft, and Google grow quickly, Apple appears more willing to depend on outside systems, at least for now, to maintain competitiveness.

Despite leaning on Google, Apple has not abandoned its vision to build proprietary AI tools. The company’s in-house models team is reportedly developing a trillion-parameter cloud model, aiming to match Gemini’s quality by next year. Executives say they can phase out the Google technology in due course.

Globally, Apple is also preparing a version of the new Siri for the Chinese market, where Google services are banned. The Chinese variant is expected to run entirely on Apple’s own models with a compliance layer from Alibaba Group, tailored to meet local regulatory demands.

Shares of both companies briefly rose after reports of the talks surfaced, Apple gaining less than 1% to $271.70, and Alphabet rising as much as 3.2% to $286.42.

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US Pushes Google to Sell Chrome to Curb Market Dominance https://techeconomy.ng/us-pushes-google-to-sell-chrome-to-curb-market-dominance/ https://techeconomy.ng/us-pushes-google-to-sell-chrome-to-curb-market-dominance/#respond Tue, 19 Nov 2024 09:43:47 +0000 https://techeconomy.ng/?p=147861 This follows an August ruling that determined Google had unlawfully monopolised the search engine market

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The United States Department of Justice (DOJ) is calling for Alphabet Inc.,the parent company of Google, to sell its Chrome browser.

This follows an August ruling that determined Google had unlawfully monopolised the search engine market.  

According to insiders, the DOJ will request that U.S. District Judge Amit Mehta, who presided over the earlier case, impose additional remedies targeting Google’s Android operating system and its artificial intelligence practices. 

This is one of the most significant moves by the Biden administration to rein in Big Tech’s influence over digital markets.  

Chrome, which commands nearly two-thirds of the global browser market, is at the heart of Google’s advertising empire. Its integration with Google Search and its ability to collect user data have been critical in bolstering the company’s dominance in online advertising. 

Reports reveal that Chrome’s pervasive presence limits competition, while Google maintains that its products succeed based on quality and consumer choice.  

In a statement, Lee-Anne Mulholland, Google’s vice president for Regulatory Affairs, described the DOJ’s proposals as part of a “radical agenda” that risks harming consumers rather than promoting competition. 

Google plans to appeal any final rulings it finds unfavourable, with Judge Mehta expected to deliver a decision on remedies by August 2025.  

Potential corrective measures include ending agreements in which Google pays substantial sums to device makers like Apple to make its search engine the default option.

Again, the DOJ is considering requiring Google to provide advertisers with greater control over where their ads appear and more options for content creators to limit their materials from being used in Google’s AI products.  

The DOJ may reserve the Google Chrome divestiture as a last resort if other measures fail to create a competitive marketplace. 

Meanwhile, Google insists its search engine faces competition from platforms like Amazon and that users retain the freedom to switch to alternative browsers or search engines.  

A trial on the proposed remedies is scheduled for April 2025. 

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