The company says this expansion aims to make Alexa+ available wherever people need it, at home, on their phones, and now online.

Alexa-powered devices are already global, with over 600 million units sold worldwide. But Amazon believes simply having a presence in the home isn’t enough. In moving Alexa+ online, the company aims to let anyone engage with its assistant, even if they don’t own an Echo device.

The website allows users to handle daily tasks, explore complex topics, create content, plan trips, and manage household routines. Amazon is emphasising its focus on family life. Users can update calendars, make reservations, manage shopping lists on Amazon Fresh or Whole Foods, find and save recipes, and even plan movie nights.

Alexa+ has also integrated with more third-party services, including Angi, Expedia, Square, and Yelp, joining existing apps like OpenTable, Uber, Fodor’s, Ticketmaster, and Thumbtack.

On the website, a navigation sidebar provides quick access to frequently used features like calendar appointments, shopping lists, and smart home controls.

Amazon is also encouraging users to share emails, documents, and other personal data via the web using Alexa+. The assistant can then track tasks ranging from kids’ soccer schedules to medical appointments, and even manage household reminders such as the dog’s vaccinations or community events. 

This could become Alexa+’s strongest advantage, though Amazon doesn’t yet have the deep productivity ecosystem or personal data reach of competitors like Google.

“Seventy-six percent of what customers are using Alexa+ for no other AI can do,” said Daniel Rausch, VP of Alexa and Echo at Amazon, in an interview with TechCrunch. “And I think that’s a really interesting statistic about Alexa+ for two reasons. One, because customers count on Alexa to do unique things. 

“You know, you can send a photograph of an old family recipe to Alexa and then talk through the recipe as you’re cooking it in your kitchen, substitute ingredients for what you have around the home, and get the job all the way done.”

Rausch noted that while some 24% of users ask Alexa+ to do things other AIs can handle, many are moving more of their daily AI usage to the platform. 

Over 10 million people currently have access to Alexa+, and they are interacting with it two to three times more than with the original Alexa. Shopping has tripled, recipe usage has quintupled, and heavy smart home users engage 50% more for device control.

Despite some online complaints about mistakes or misfires, Rausch says the number of people opting out of Alexa+ is extremely low. “Ninety-seven percent of Alexa devices support Alexa+, and we see now in adoption from customers that they’re using Alexa across all those many years and many generations of devices. 

“We support all of Alexa’s original capabilities, the tens of thousands of services and devices that Alexa was integrated with already are carried forward to the Alexa+ experience.”

Alongside Alexa+ web rollout, Amazon is updating its mobile app with an “agent-forward” design, prioritising chat interactions over other features.

The combined web and app experience aims to make Alexa+ accessible on every device and interface, offering continuity and convenience for users managing family life, entertainment, and daily routines.

The rollout, which is currently open to Alexa+ Early Access participants across all subscription plans, enhances how the company wants people to discover and interact with music.

Unlike the traditional Alexa that responded to straightforward commands, Alexa+ brings a more conversational and intelligent approach. 

It’s built to talk with users like a knowledgeable music companion, someone who not only takes requests but also understands curiosity. With Alexa+, users can dig into the details of songs, artists, or even eras of music. 

You can ask who influenced a particular artist, what a song means, or find that elusive track you only remember from a movie scene.

Amazon said it’s already seeing strong engagement from users testing the feature. Listeners who used Alexa+ explored three times more songs than those using the old version, and users asking for recommendations listened to nearly 70% more music. 

Those numbers show that people are no longer just pressing play; they’re conversing with their music app.

The feature’s conversational depth is what sets it apart. A user might say, “Play pop songs from the ’90s including Madonna, but skip the boy bands,” or “Make a playlist of 2010s hits that keep me moving fast, starting with a track from Nicki Minaj.” 

Alexa+ then builds dynamic playlists based on tone, tempo, and personal taste. You can even request something as niche as, “Create a music playlist that sounds like a Parisian café and only include songs in French.”

Beyond playlist creation, Alexa+ acts as a musical researcher in your pocket. It can explain the story behind lyrics, trace the origins of samples, or connect artists by genre or geography. 

Asking, “What’s the story behind the lyrics to Hotel California?” or “Recommend some artists from the London punk scene in the ’70s” now leads to detailed, conversational responses rather than robotic answers.

Spotify recently integrated similar conversational features, and Amazon’s move places Alexa+ as a competitor capable of deep engagement and contextual understanding.

The rollout also reveals Amazon’s larger investment in embedding intelligent systems across its ecosystem. Earlier this year, Alexa+ was unveiled as part of Amazon’s broader plan to bring “agent-level” assistance to everyday use, handling not just music, but tasks such as restaurant bookings and grocery orders.

For now, the new feature remains limited to early access users, but a wider release is expected soon. To try it, Amazon Music users can simply update their app, tap the “a” button in the lower right corner, and start talking.

Amazon says, “Alexa+ transforms the way we discover music by offering a more intuitive, conversation-based approach, turning what used to be a basic search function into an interactive discussion guided by your own curiosity.”

The modern 4K TV is expected to deliver not only ultra-high-definition visuals but also intelligent performance, wellness-oriented features, and seamless integration with everyday life.

Whether you’re streaming in Dolby Vision, gaming at 120Hz, or mirroring your smartphone, the right TV makes all the difference.

That’s where the LG 4K TV stands out by helping consumers embrace one powerful message: Care for what you watch.

More than just a tagline, this principle speaks to a growing need for smarter, healthier, and more immersive viewing experiences.

At the heart of LG’s innovation is a fusion of breathtaking 4K clarity and AI-powered visual comfort, designed not only to dazzle the eyes but also protect them.

Designed with cutting-edge picture processing, AI-powered features, and technologies that prioritize your comfort and convenience, LG offers a next-generation viewing experience that adapts to your needs.

Equipped with over 8 million pixels, LG 4K TVs bring incredible detail and clarity to every scene.

Their advanced HDR (High Dynamic Range) technology enhances contrast and colour, ensuring vibrant and lifelike images whether you’re watching fast-paced sports or cinematic dramas.

But LG goes beyond traditional TV performance.

The proprietary AI Picture Pro technology intelligently optimizes brightness, sharpness, and colour in real time by analyzing the content and ambient lighting conditions.

This adaptive technology guarantees a visually comfortable experience in any environment.

Eye health is at the core of LG’s innovation. The TVs are certified for low blue light emission by TÜV Rheinland and feature AI Brightness Control, which automatically adjusts screen brightness to reduce eye strain, particularly during long viewing sessions.

“With families spending more time in front of screens, especially children, it’s vital that viewing remains both enjoyable and safe,” said Choongbae Seok, product director, Media Entertainment, LG Electronics West Africa.

Sound quality also benefits from AI with AI Sound Pro, which dynamically balances voices, effects, and background scores to deliver immersive audio without the need to raise volume excessively.

This further enhances comfort and viewing pleasure.

Beyond performance and wellness, LG 4K TVs offer seamless smart functionality powered by the webOS platform.

Users enjoy quick access to popular streaming services like Netflix, Prime Video, and YouTube, with the added convenience of ThinQ AI voice control.

Built-in support for Amazon Alexa and Google Assistant enables hands-free management of entertainment and smart home devices.

The TVs’ design complements any living space with sleek, ultra-slim frames, blending elegance with advanced technology.

LG also supports sustainability with eco-friendly packaging and energy-efficient operations, meeting the needs of environmentally conscious consumers.

From the vibrant colours of OLED to the bright clarity of QNED, LG’s 4K TVs offer a future-ready solution that combines innovation, care, and style.

If you’re looking for stunning visuals, intelligent features, and a future-ready display, choosing a 4K TV is a no-brainer. And when it comes to making that choice count, LG stands head and shoulders above the competition.

Whether you go for the cinematic excellence of OLED or the luminous brilliance of QNED, you’re guaranteed an unparalleled viewing experience.

As screen time grows, LG empowers consumers to watch smarter, feel better, and embrace the message: Care for what you watch.