The event, set to start at 5 p.m. WAT (10 a.m. PT), promises a lineup led by the iPhone 17 series, including a radically thinner model which is a design shift for the company.

The new iPhone 17 lineup will feature a standard edition, iPhone 17 Pro, Pro Max, and the all-new iPhone 17 Air, which replaces the previous Plus variant. 

Reports reveal the Air model will measure just 5.5mm thick, making it Apple’s thinnest iPhone to date, while sporting a 6.6-inch display and a single-lens rear camera. The device is expected to appeal to users seeking sleek form factors, though compromises on battery capacity are likely.

“I think the thinner design will attract new customers to the iPhone,” an analyst noted, reflecting Apple’s strategy to combine innovation with customer expansion. The Pro versions will undergo a notable redesign, featuring larger camera arrays and aluminium frames, reinforcing Apple’s focus on mobile photography. 

Across all models, the A19 and A19 Pro chips will power faster processing, and ProMotion 120Hz displays may become standard.

Beyond smartphones, Apple is updating its Apple Watch line for the first time in three years. The Series 11, Ultra 3, and SE 3 are all set for release.

The Ultra 3 will reportedly include a larger OLED display, faster charging, and 5G RedCap support, while Series 11 could introduce blood pressure monitoring and Sleep Score analytics. The SE 3 may adopt the Series 9 design, offering a larger screen at a lower price point.

Other expected announcements include the AirPods Pro 3, featuring a compact design, H3 chip, touch-sensitive controls, and heart-rate monitoring. Apple will also likely refresh its HomePod mini and Apple TV 4K, with the latter powered by the A17 Pro chip to enhance streaming and gaming.

Software updates will accompany the hardware rollout. iOS 26 is set to debut new AI-driven features, including live call translation, AI-powered call screening, and the “Liquid Glass” interface. Apple’s Pro models, built with 12GB RAM and advanced cooling, will handle more demanding AI tasks, embedding intelligence across system apps.

The Apple September 9 event is expected to set the stage for Apple’s next three years of iPhone innovation, including foldable devices and curved-glass models leading up to the product’s 20th anniversary in 2027. 

The event will be streamed live at apple.com and via the Apple TV app.

At the centre of the anticipated launch is a complete overhaul of its operating systems’ appearance, a new naming convention, and cautious updates to its much-publicised Apple Intelligence tools.

The interface update, internally dubbed “Solarium,” takes cues from the visionOS used in Apple’s Vision Pro headset.

Early reports suggest users should expect a visually striking “Liquid Glass” look, transparent toolbars, glass-like UI elements, and a system-wide aesthetic meant to unify Apple’s product ecosystem. 

Bloomberg’s Mark Gurman reported that this could be “the most dramatic overhaul” in Apple’s software history.

The change doesn’t end there as Apple appears set to abandon version numbers in favour of a year-based naming system. So, instead of iOS 19, we’ll now see iOS 26, aligning with macOS 26, iPadOS 26, watchOS 26, tvOS 26, and visionOS 26. It’s a change aimed at better cohesion across platforms.

Though Apple Intelligence dominated WWDC 2024, this year’s event will likely tone down the hype. After falling short on delivering an improved Siri and being condemned for over-promising, Apple is reportedly playing it safe. 

Still, some features, like automatic message translation and improved battery life management using AI, are on the cards. 

The AI features may also help the iPhone learn which apps to prioritise for power efficiency and show a charging time estimate on the lock screen.

iOS 26 will bring visible changes to everyday apps. Messages is tipped to get polls and custom chat backgrounds, while Notes may finally allow Markdown exports, a small but meaningful update for content creators. 

Meanwhile, a standalone gaming app could debut, streamlining Game Center, Apple Arcade, and store-bought games into one interface. Apple is also expected to expand gaming across iPadOS and macOS.

As for macOS, WWDC 2025 rumours point to the end of Intel-era Mac support. Devices like the 2018 Mac mini and 2020 Intel MacBook Air may be cut off. macOS 26, potentially called “Tahoe” will reportedly carry forward the visual overhaul with support continuing only on M1 and newer Macs.

One underreported but essential focus is accessibility. New features include braille-compatible app launching, Live Captions for Apple Watch, and a simplified Reader mode for users with dyslexia and visual impairments. 

There’s also a move to add “accessibility nutrition labels” in the App Store, helping users evaluate app usability before downloading.

The Apple Watch may gain a blood pressure feature and AI-powered notification summaries. However, watchOS support could leave out Series 6, with Series 7 and newer models remaining in play. 

Likewise, iPadOS 26 could drop support for the 7th-gen iPad but bring new multitasking tools and a mobile Preview app for PDF annotation.

Notably absent from this year’s expected announcements is Apple’s long-rumoured smart glasses. While sources say Tim Cook is invested in bringing spatial computing to wearables by 2026, no major reveal is anticipated today. 

However, Apple may quietly begin courting developers for future app support, as it did with the Vision Pro.

And though Apple won’t address it on stage, the impact of US tariffs can’t be ignore. With the Trump administration threatening 25% tariffs on non-US-made Apple products, CEO Tim Cook recently noted a projected $900 million hit this quarter. 

If there’s any mention of Apple’s promised $500 billion domestic investment, it’ll be more political than product-oriented.

Finally, the Apple Design Awards have already named winners across six categories, highlighting the best in innovation, accessibility, and visual design. It’s a quiet nod to the developer community just before the big announcements roll in.

WWDC 2025 officially begins today at 6 p.m. WAT, and developer betas are expected to be released immediately after the keynote. Public betas should follow in July, with full software rollouts likely timed with the iPhone 17 launch this September.

Apple has a lot to prove this year with functionality, reliability, and restraint.