AppsFlyer and Google have launched their 2024 “The State of App Marketing in Sub-Saharan Africa” report, analyzing overall performance of finance ...
Nigeria’s digital economy is growing rapidly amidst increased internet and mobile adoption. Recent studies estimate that marketing spending is increasing ...
Writer: SUE AZARI, eCommerce Lead, EMEA & LATAM at AppsFlyer In an era where the world continues to embrace all ...
… Leveraging AI-Powered Insights for Marketing Growth
AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and ...
AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers ...
The Techeconomy Podcast is a thought-leadership show exploring the powerful intersection of technology, business, and the economy, with a strong focus on Africa’s fast-evolving digital landscape.
Africa’s digital economy is growing fast, but growth without trust cannot last.Join us for the February Edition of the Techeconomy Business Series as industry experts explore how trust, security, innovation, and user experience are shaping Africa’s evolving digital ecosystem.
