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Finance App Usage and Revenue: iOS IAP Jumps 51% in Nigeria – AppsFlyer | Google Report

by Destiny Eseaga

January 27, 2025

Finance Apps report by AppsFlyer and Google Report

Fintech

AppsFlyer and Google have launched their 2024 “The State of App Marketing in Sub-Saharan Africa” report, analyzing overall performance of finance ...

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Mastering Mobile App Marketing in Africa: Data-Driven Strategies for Success

December 19, 2023

Sue Azari of AppsFlyer article on Mobile App Marketing in Africa

Commerce

Writer: SUE AZARI, eCommerce Lead, EMEA & LATAM at AppsFlyer In an era where the world continues to embrace all ...

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AppsFlyer Acquires Monetisation Decision-making Platform, oolo

by Joan Aimuengheuwa

December 6, 2023

AppsFlyer CEO Oren Kaniel (left) and oolo CEO Yuval Brener

News

… Leveraging AI-Powered Insights for Marketing Growth

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Economic Downturn Causes Declines in App Install, Ad Spend Budgets – AppsFlyer Finds

November 16, 2023

Google and Meta - AppsFlyer

Apps

AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and ...

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AppsFlyer Unveils Measurement, Analytics and Data Clean Room Support for ChatGPT Plugins

by Justice Godfrey Okamgba

AppsFlyer

News

AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers ...

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