The company said the decision is to allow more Nigerians and its customers whose policies were still active last year could also benefit from the promo offerings.

The AXA Mansard Awoof Xtra and Double-Double are designed for the 3rd Party and Comprehensive motor insurance categories, respectively.

According to the company, when customers buy or renew their comprehensive insurance policy under the Double-Double scheme, such customers will get Free Fire Insurance for their home to the tune of the vehicle sum assured.

That is, if a customer insures his/her car with AXA Mansard for two million naira, for example, he/she will get free fire insurance for their home to the tune of two million naira.

On the other hand, under the Awoof Xtra promo scheme, customers who buy or renew their 3rd Party Motor Insurance from AXA Mansard will also get gifts ranging from vouchers to phones, airtime, and other amazing prizes.

Speaking on the promo extension, Rashidat Adebisi, the chief client officer, AXA Mansard, the objective of the promotions is to get more Nigerians to protect themselves and build resilience against uncertainties.

She said extending the promo period till mid-year would give more people the opportunity to enjoy the benefits and consequently contribute to the need for increased insurance penetration in the country.

According to her,

“For us at AXA Mansard, we will continue to push the boundaries to find increased ways of getting more Nigerians to embrace the insurance culture. We are convinced that one way to drive insurance penetration in Nigeria is for more people to see insurance in action. Our citizens can’t see insurance in action when they don’t have insurance policies. So, we believe extending this promo will allow more Nigerians to try out insurance and know that it is as rewarding as any other financial service they are used to.

“We are very passionate about this and a cause that we have deliberately pursued with our regulators and other industry stakeholders. We have invested in it over the years, so extending the promo duration is to further show our unwavering commitment. It is in line with our purpose as a company, it is consistent with our value of customer first, and it fits very well for the economic realities of this time “, Adebisi explained.

On his part, Kunle Ahmed, the chief executive officer, AXA Mansard Insurance, said that the two promotional schemes have again proven AXA Mansard’s unalloyed commitment to the growth of the insurance sector in Nigeria, explaining that the choice of motor and fire insurance as anchor products is very deliberate.

He said,

“We understand that motor insurance is one insurance product that most Nigerians can relate to in terms of understanding. So, we see this as an opportunity to leverage that advantage to, on the one hand, get more people to insure their vehicles and, on the other hand, get more Nigerians to try out home insurance in the process. We believe that this initiative alongside others will help drive the level of penetration and will get more Nigerians to try out insurance and let them experience how it works by themselves”.

“We have invested heavily in insurance education over the years. We will continue to do that. But this year, we are taking that investment a step further by giving free fire insurance to cover the home of every customer who insures their vehicle comprehensively with us. You will agree with me that this is a considerable investment, but one that we are convinced must be done, and as a leader in this industry, we are committed to continuing this initiative “, Ahmed affirmed.

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AXA Mansard, a leading insurance company in the country has flagged off the process of rewarding customers using motor insurance promo, ‘Awoof Xtra and Double Double Promo‘ (Awoof Extra and comprehensive motor insurance promo), featuring different kinds of gift packages including cash rewards, phones airtime rewards and 100 percent fire coverage, to drive insurance penetration in Nigeria. 

The launch event held at the company’s office in V.I Lagos on the 5th of July had in attendance top management of the insurance company; Kunle Ahmed CEO of insurance business, AXA Mansard PLC, Rashidat Adebisi, Chief client officer AXA Mansard, Olajumoke Odunlami, Chief customer and marketing officer and Adeola Adetanjo, Divisional director for retail business AXA Mansard, who briefed media representative about the promo initiative.

The highlight of the AXA Mansard Awoof Xtra and Double Double Promo — was birthed by Odunlami who was empowered by the company’s objective to serve its customers effectively, “to act for human progress by protecting what matters”.

She said that she aims to close the 8.6 million motor insurance gap.

“There are 12 million registered vehicles, but only 3.4 million are insured, we hope to close that gap”

According to her, the promo will last between launch date till the end of 2023 for new or returning customers who buy or renew their Motor insurance premium within the given time period.

For the awoof extra promo, AXA Mansard customers can purchase premium and redeem gifts using a scratch card, debit card, or through any of the company’s advisors.

For details on how to renew, buy, redeem promo gifts and download your motor insurance using scratch or debit card, visit here.

Redeemable gifts for this promo include; phones, cash prices ranging from N3,000, N5000, N!0,000 and N100,000, and airtime ranging from N500, N1000, N2000, N3000, N5000, where customers can win either of the listed.

For the comprehensive motor insurance policy and promo, customers get 100 percent value in fire insurance for their homes.

For instance, for every N10 million third motor insurance premium purchased, there is a N10 million fire insurance coverage for your homes. Also, customers can choose between property coverage or insuring the building itself. 

To access this promo, renew or buy your comprehensive motor insurance policy through the website, company’s advisors or welcome stores nationwide.

You will be required to fill an accompanying fire insurance form and wait for a response from AXA Mansard advisors who will reach out to process your policies.

Once completed, certificates for both comprehensive motor and home insurance are processed.

Odunlami who spoke on the low penetration rate of insurance in the country said that although the promo is aimed to attract more vehicle owners to adopt insurance, she also understands that lack of proper awareness and education is the most significant reason for the low insurance adoption.

She therefore called on the media to give more support by amplifying the voices of the various insurance companies in Nigeria. 

“In a country of over 200 million people, we have only about 3.4 million registered vehicles, and 90 percent of the registered vehicles are from third parties. We are having low patronage from the retail sector which is supposed to be the heart of the market. So, we really need to drive this adoption” she said

Speaking on the cost accessibility of the entire product at AXA Mansard, Ahmed said that AXA Mansard is more interested in selling to customers what they really need, stressing that the company is aware that the disposable income of many of its customers are drying up which is why the company has reviewed her products to be sure that the required premium is affordable to a larger percentage of its customers at every point in time.

Also addressing the purpose of the promo, he noted that in rare cases where the company cannot further reduce premium price, they make up for that by giving back to the customers.

He assured journalists at the event that although the promo is a free product, Quality will not be compromised.

“Even though insurance already protects your health, protects your wealth, AXA mansard also gives back to its customers”

Ahmed said.

Speaking on sustaining its customers, Adebisi, said that the company works with customers feedback to further improve its products and tailor it towards customer needs.

AXA Mansard has shown unwavering commitment towards serving its customers and driving insurance penetration, considering its recent programs including the hospital launch and other new products in the first quarter of the year.

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