This initiative, featuring the beloved Nigerian actor Adedimeji Lateef, aimed to show that true love goes beyond grand gestures and is reflected in meaningful actions.

AXA Nigeria’s campaign was not about typical Valentine’s gifts. Instead, it was about reaching out to the beneficiaries of their late customers’ life insurance policies, reminding them that they are not alone.

This thoughtful gesture was a testament to AXA’s commitment to being more than just a payer of claims; they are a partner for life, standing by their customers through good and challenging times.

The campaign kicked off with visits to women who had recently lost their husbands.

These grieving widows received heartfelt gifts and personal messages from Kunle Ahmed, AXA Mansard chief executive officer, reinforcing the message: “We are your partner for life.” This kindness provided comfort and support during a difficult time, showing that AXA’s care extends beyond the policyholder to their loved ones.

Next, AXA celebrated moments of joy by visiting new mothers who had recently welcomed twins.

These mothers were not only surprised with gifts but also received personal letters emphasizing AXA’s enduring promise of partnership.

The mothers expressed their gratitude for the seamless and reassuring experience provided by AXA’s health insurance services, making their journey into motherhood a little easier.

Adedimeji Lateef’s presence added a special touch to these visits. His involvement brought an extra layer of warmth and excitement, turning a thoughtful gesture into an unforgettable experience.

His smiles and joy to the recipients highlighted the campaign’s success in creating memorable moments.

AXA Nigeria’s Chief Marketing Officer summed it up perfectly:

“At AXA Nigeria, we understand that life is a mix of ups and downs. We want to be there for our customers through all of it. From the first day they choose to partner with us to every moment that follows, we are committed to being their ‘Partner for Life.’

This Valentine’s Day, through acts of kindness, love, and support, we reinforced this promise. We are here for all the moments; we are here through the tough times, providing comfort, stability, and the reassurance that, no matter what, they are not alone.”

As AXA Nigeria moves forward with PartnerforLife campaign, its focus remains on creating experiences that touch the hearts of its customers.

Whether through thoughtful gestures or the consistent reliability of its services, AXA’s commitment to being a true partner for life is unwavering.

This Valentine’s Day, it showed up for its customers in a meaningful way, and it will continue to do so.

Also, the underwriter assured of payment of any unfortunate demise of the policyholder before the end of the tenure, the company will pay the beneficiary of the policy the sum insured.

In this interview, Ms Abisola Nwoboshi, the group head of Life Business at AXA Mansard, discussed the latest insurance package from the underwriting firm.

AXA Mansard recently launched the Endowment Policy can you tell us more about the product?

Again, the Endowment policy is another testimony of our commitment to our customers. Over the years, we have found that people are averse to insurance because they think it takes from them without giving back when they are alive.

However, we know that life insurance can make a huge difference in the event of the loss of a loved one.

Consequently, we went back to our drawing board and created this policy called Endowment, which gives the benefit of target savings and life assurance in one plan.

We designed a policy that can be likened to eating your cake and having it because we know that both saving for tomorrow and having life insurance are important to our customers. policy Our Endowment plan is a two in one policy that provides you with Life insurance coverage, helps you save money regularly, and pays out a lump sum when your policy term ends.   And lastly, offers a death benefit in the event of demise during the policy period.

Ultimately, if you have a goal you would like to save towards, this policy allows you to save, and if you want financial protection for your loved ones as well in case of death, you don’t need a separate plan.

How is this policy different from other life insurance policies in the market today?

This policy is designed with your needs in mind, offering a blend of life insurance and a savings plan. Traditional life insurance often only pays out if death happens to you, which can feel limiting.

Our Endowment policy is different because it ensures you receive the full sum assured at the end of the term, even if you’re still alive and well.

We wanted to create a policy that offers peace of mind no matter what. With this policy, you get a guaranteed return. Whether it’s providing a death benefit for your loved ones or receiving an endowment payout yourself, you’re assured of getting something back if the premiums are paid.

We also understand that flexibility is important. That’s why our policy allows you to adjust the premium payments, policy duration, and benefits to fit your unique needs. We curated the endowment policy with the aim of giving you the security and adaptability you deserve, making sure it truly works for you in various life situations.

AXA Mansard is known for its innovation in policy development, but more important is its deep interest ensuring it solves problems for customers; can you tell us about the gap AXA is bridging with this new product?

Great question. We saw a need to encourage disciplined long-term savings and provide financial security.

This policy addresses both by offering a structured savings plan and ensuring that there’s a guaranteed sum assured for your loved ones in case of an untimely death.

This way, we help cushion the impact of losing a provider, which is the primary goal of life assurance.

There are two variants of this product; can you tell us more about it and who should be taking what?

Absolutely! We’ve designed two variants to fit different needs: the AXA Endowment Plan and the AXA Anticipated Endowment Plan. Both plans are there to support you and your loved ones, but they cater to different financial goals.

The AXA Endowment Plan is quite straightforward. It offers terms of 3, 5, 10, and 15 years, with a lump sum payout at the end of the policy term. It’s a great option if you prefer to receive all your benefits at once after a set period.

On the other hand, the AXA Anticipated Endowment Plan provides more flexibility with payouts. It spans 6, 9, 12, and 18 years, and gives you payouts at intervals: 20% after one-third of the term, 30% after two-thirds, and the remaining 50% at the end.

This can be helpful if you have different financial goals along the way or need access to funds at various stages.

Ultimately, the choice depends on what variant works best for you. If you’re looking for a single lump sum at the end of your savings period, the Endowment Plan could be ideal. But if you prefer getting payouts at different times to meet various needs, the Anticipated Endowment Plan might be the better fit. We created these options to make sure you have the flexibility to choose what suits your life best.”

A lot of people will rather save for a future date, than buy a life insurance plan; why do you think this notion is growing and how can we further emphasize the importance of life insurance in Nigeria?

People often hesitate because thinking about death is uncomfortable. It’s natural to focus on positive goals and saving for the future. However, it’s also essential to ensure that your loved ones are protected if something unexpected happens.

Life insurance is about mitigating the financial impact of death, making sure that dependents can continue without severe financial strain. Our goal is to make people see that both saving, and life insurance are crucial parts of a solid financial plan.

As you know, lack of information is still an issue with insurance in Nigeria; can you share with us how the endowment policy works?

I wouldn’t say lack of information but more around trust and understanding. Many people worry that they won’t get anything back if the insured risk doesn’t happen. The question of

“What happens if that risk does not occur? Do I get anything at all? What of all the money I’ve contributed over the years?” Now this where would like to pacify our customers.

The Endowment Policy guarantees a benefit whether you survive the policy term or not. This assurance helps our customers feel confident that their money is well-spent and that they’re making a smart financial decision.

People also think that buying an insurance policy like the endowment policy can be so tedious and they can just do things by themselves at their own time. How are you addressing buying process with your digital capabilities at AXA?

We’ve put in a lot of effort to make the buying process as easy as possible. You can purchase the policy online through our website. If you prefer in-person assistance, our welcome centres across Nigeria are available, and our sales advisors are ready to help.

Our call centre also provides real-time support. We’re committed to making the experience smooth and convenient for everyone!

How is a policy like endowment policy addressing the notion that it’s only rich people who take Life Insurance?

This was one of the major considerations in setting up this policy. The idea is to get everyone on board, no matter your income level. Would you believe that it is designed to be accessible to everyone, regardless of what they earn?

Premiums can be as low as N5,000 monthly, and the benefits range from 1 million to 200 million naira. We want to ensure that everyone, no matter their financial status, can afford and benefit from life insurance.

How is the Endowment Policy different from the Life Saving insurance and can one person hold the two policies at the same time?

Oh, yes, one person can have both policies. The Endowment Policy pays benefits on death or survival, whereas savings-linked Life insurance accrues interest and pays out at the end of the policy term or upon death.

They complement each other well, providing comprehensive financial security.

What are the requirements for anyone who wants the policy and how can they sign up?

Signing up is quite straightforward. You need to fill out a short proposal form, provide an ID card, and make the payment.

The policy is then yours! The minimum age to sign up is 18, and the maximum is 64 for the Anticipated Endowment and 67 for the regular Endowment. You can start by visiting our website to get an endowment policy today.

The company, in commemoration of its annual Corporate Social Responsibility (CSR) initiative, AXA Week for Good, mobilized over 300 of its employees across Lagos, Abuja and Port Harcourt to embark on an awareness walk to increase education and awareness about the dangers of SGBV, particularly on girls and female adults. 

SGBV is a pervasive issue that affects countless individuals, predominantly women and girls, in Nigeria. It encompasses various forms of violence, including domestic abuse, sexual assault, harassment, and harmful traditional practices. 

Speaking on the initiative, Rashidat Adebisi, the Chief Client Officer, AXA Mansard, explained that the initiative is another expression of the company’s purpose of acting for human progress by protecting what matters.

According to her, although progress means different things to different people; our society will never be able to truly progress until everyone is given the same opportunity to fulfil their potentials.

“Violence against women and girls reduces their opportunities, curtails their potential and hampers their growth. According to UNICEF, almost one in three women and girls between the ages of 15-49 have experienced physical violence and one in four girls have experienced sexual violence or abuse in Nigeria”.

So it is a major setback to our collective progress. That’s why for this year’s AXA Week for Good, we are focusing on the topic. We are convinced that women and girls matter and protecting them is what we must do to truly realize a society where everyone is truly progressing”, she noted.  

On her part, Jumoke Odunlami, the Chief Customer and Marketing Officer AXA Mansard, expressed her delight at the turn out of employees across the country. She enthused that the high turn out is a demonstration of the company’s commitment to eradicating the social malaise such as SGBV. 

She commented;

“The actions we aret taking across major cities in Nigeria today is another way of showing how much we care about a sustainable and progressive society. More importantly is the fact that this resonates with our employees. Over 300 of us dedicated our time to raise awareness and increase in education about SGBV is a commendable feat and we want to appreciate our employees for their selflessness”.

Also speaking during the awarness walk in Lagos, Adeola Potts-Johnson, Programmes Manager, Women at Risk International Foundation (WARIF), highlighted the importance of collective action and commended AXA Mansard for the initiative. 

“We are grateful for AXA Mansard’s support in this fight against SGBV. With commitment from more organisations and well-meaning individuals we can create a society free from violence, and where survivors receive the needed support. We can encourage more people to speak up and help millions of young people to identify and avoid every form of violence.