One company that has often found itself unfairly entangled in public confusion is QNET, a global direct-selling company providing lifestyle and wellness products.

Despite QNET’s clearly defined product-based business model and regulatory presence in many countries, it continues to be misrepresented, particularly in parts of Africa and Asia, as a scam.

This mislabeling is not only unjust but dangerous. It undermines the credibility of genuine businesses and hinders opportunities for thousands who earn a livelihood through legal, structured network marketing.

Across Nigeria, scam syndicates continue to exploit the dreams of countless job seekers, tarnishing the reputation of QNET in the process.

Now, the company is fighting back with unrelenting determination to protect its name, its legitimate entrepreneurs, and vulnerable Nigerians from the clutches of fraudsters.

A National Crisis that requires a multi-pronged approach

The scale of the problem is staggering. According to the Nigeria Inter-Bank Settlement System (NIBSS) landscape report, in Nigeria, the annual fraud count increased by 112% from 44,947 in 2019 to 95,620 in 2023, while the amount lost to fraud grew by 496% from N2.9 Billion to N17 billion. 

Furthermore, the CBN Financial Stability Report 2024 highlights a 45% increase in financial fraud cases, with 70% of losses attributed to digital channels, including unregulated virtual asset platforms.

Additionally, the SEC and other agencies have flagged over 30 Ponzi-style investment schemes exploiting digital currency narratives. These numbers paint a grim picture: scam syndicates are not just a nuisance; they’re a national crisis preying on economic desperation.

In a recent interview, Mr. Biram Fall, Regional General Manager for QNET for Sub-Saharan Africa, indicated that the company is ramping up its national crackdown on impersonation scams, fake job offers, and fraudulent investment schemes that exploit its brand name and target vulnerable Nigerians.

Working closely with the Economic and Financial Crimes Commission (EFCC), Federal Competition and Consumer Protection Commission (FCCPC), and various police commands, the company continues to demonstrate a zero-tolerance policy towards misinformation, exploitation, and criminal deception.

In March 2023, QNET  launched a nationwide Social Awareness campaign that reached over 50 million Nigerians, reinforcing the message that QNET does not offer jobs or investment opportunities, only legitimate, ethical business built on the sale of real products.

As part of its grassroots efforts, QNET launched billboard and radio campaigns across Lagos, Ogun, and Rivers States, distributing over 3,000 public awareness pamphlets on fraud sensitization.

“We won’t stand by while fraudsters exploit trust and economic hardship,” said Biram Fall, QNET’s Regional General Manager for Sub-Saharan Africa. “Our business is built on transparency and real product value, not recruitment or investment promises. That’s why we work with regulators to expose bad actors and ensure Nigerians know the truth about who we are.”

QNET operates on a product-based direct selling model, where Independent Distributors earn commissions from product sales—not from recruitment or investments.

Despite QNET’s proven product-based business model, confusion persists in regions affected by Ponzi schemes and financial scams. Mr. Fall addressed this concern by citing the March 2025 EFCC report, which listed 58 Ponzi-related companies; QNET was not among them.

Between 2022 and 2023, QNET investigated and terminated 81 Independent Distributor accounts in Sub-Saharan Africa that had breached its Code of Ethics. 

In November 2023, the company also launched its flagship Say NO! campaign in Nigeria, Burkina Faso, and Senegal to raise awareness and dismantle fraud networks posing as legitimate businesses.

Reaching millions through grassroots activities—local-language radio jingles, comic-style pamphlets, billboards, WhatsApp hotlines, and public-sector partnerships—the campaign empowers at-risk communities to spot red flags such as unsolicited job offers or demands for upfront payments, protecting countless individuals from scams.

Beyond awareness, QNET’s alliances with Nigeria’s top regulatory bodies have fueled joint investigations, leading to the shutdown of over 50 fake recruitment websites and the arrest of 30 impostors in 2024 alone. 

In March 2024, QNET partnered with the Lagos State Consumer Protection Agency (LASCOPA) to mark World Consumer Rights Day under the theme “Fair and Responsible AI for Consumers.”

LASCOPA’s General Manager, Afolabi Solebo, praised the collaboration, saying: “Our partnership with QNET strengthens our resolve to combat unfair practices and uphold transparency and justice in the marketplace. Together, we are setting a new standard for consumer protection, ensuring the rights of Lagosians are safeguarded in this digital age.”

Building on this success, QNET and LASCOPA reunited for World Consumer Rights Day 2025, reinforcing QNET’s long-term commitment to protecting consumers, promoting ethical business practices, and fostering trust in Nigeria’s marketplace.

QNET also collaborated with the Federal Ministry of Labour and Employment (FMLE) in July 2024 to train 50 unemployed youths in identifying fraudulent job schemes. As part of its proactive strategies, the company is also tackling financial vulnerability through education.

Its signature financial literacy programme, FinGreen, launched in 2022 in partnership with Transblue Limited, has trained over 1,500 young people and women across Nigeria in budgeting, saving, responsible spending, and digital financial literacy. 

Rebuilding Trust, Restoring Dreams

For QNET, this fight transcends corporate reputation. It’s about safeguarding the aspirations of honest entrepreneurs and consumers who believe in ethical direct selling.

The company has overhauled its internal compliance systems, introduced rigorous agent training, and launched clearer brand messaging to separate fact from fiction. 

These coordinated efforts across consumer protection, policy engagement, internal enforcement, and public education reaffirm QNET’s long-term commitment to ethical entrepreneurship and community safety. 

The company remains steadfast in its mission to empower individuals, combat misinformation, and build a more transparent, opportunity-driven Africa.

These concerns have resurfaced following the arrests of several suspects in Niger State and the Federal Capital Territory, Abuja. 

QNET commends the Economic and Financial Crimes Commission (EFCC) for its actions in apprehending those responsible and is actively supporting the authorities to prevent further misuse of its brand.

QNET Says NO to Brand Misuse and Criminal Misrepresentation

QNET is a 27-year-old international direct selling company offering wellness and lifestyle products through a network of independent distributors.

These individuals are customers who have purchased QNET products and have chosen to build their own direct selling business using the company’s platform. They operate independently and are not employees of QNET.

Unfortunately, certain third-party entities such as Mighty Infinity Millionaire Ltd, that have no affiliation to QNET, “and operate without our oversight or recognition,” have grossly misrepresented the QNET business model and acted in a manner that is in no way a representation of QNET business ethics or values.

“We unequivocally state that such entities and individuals are not affiliated with or endorsed by QNET. QNET reiterates that Transblue Nigeria Limited remains our sole partner in Nigeria.”

Operating Within Legal and Ethical Boundaries

In Nigeria, QNET operates strictly within the legal and regulatory frameworks through its official local partner, Transblue Nigeria Limited.

“We remain committed to ethical business practices and protecting both our brand and the public from exploitation. We urge members of the public to remain vigilant, verify the authenticity of individuals or entities claiming affiliation with QNET, and report any suspicious activity to the appropriate authorities.”

Statement from QNET’s Regional Leadership & Legal Nigerian Partner

Responding to the fraudulent activities being perpetrated in QNET’s name, Biram Fall, regional general manager of QNET for sub-Saharan Africa, states,

“We are extremely disturbed by the way unscrupulous individuals have misused the QNET brand to deceive innocent Nigerians with false promises. At QNET, our values are rooted in honesty and empowering people to build better lives through genuine means. We remain committed to supporting law enforcement agencies in their efforts to bring these fraudsters to justice and encourage the public to verify any claims of affiliation with QNET before getting involved.”

To avoid further confusion, QNET wishes to emphasize the following:

• QNET does not operate or endorse any physical or online university under the name “Q-University” in Nigeria. QNET is part of a larger business conglomerate that operates the Quest International University in Malaysia, which does not have any overseas campus. 
• QNET is not involved with online medical courses or academic institutions in Nigeria.
• QNET does not support or condone recruitment-driven models that promise employment, scholarships, or guaranteed returns unrelated to the legitimate sale or purchase of QNET products.
• QNET strongly condemns the unauthorized use of our intellectual property – including company logos, founder portraits, and promotional materials – by fraudulent actors aiming to mislead the public.
  

QNET’s Awareness Creation and Consumer Protection Efforts

Since entering the Nigerian market in 2022, QNET with the support of its local partner, Transblue Nigeria Limited, have prioritized financial literacy and consumer protection.

In November 2023, the direct selling company launched the Say NO! Awareness Campaign to educate the public about scams and promote responsible entrepreneurship. The campaign has reached thousands through multilingual billboards, radio messages, educational pamphlets, and online platforms.

As part of this campaign, the Federal Ministry of Labour and Employment (FMLE) and the Lagos State Consumer Protection Agency (LASCOPA) were also engaged.

Cooperation with Law Enforcement

QNET expresses its full support and appreciation for the EFCC’s efforts to protect citizens and crack down on cyber and financial crimes. We are actively cooperating with the Commission in its investigations and are committed to further educating the public on the nature and values of QNET’s legitimate operations.

Public Advisory: How to Stay Safe

To protect yourself from scams falsely linked to QNET:

• Verify all QNET-related information here
• Report suspicious activity via email: network.integrity@qnet.net or WhatsApp: +233 256 630 005
• Learn how to identify scams here

QNET remains fully committed to ethical business practices and transparency. We stand with Nigerian authorities in protecting citizens from fraud and will continue to cooperate fully to bring those misusing our brand to justice.

In a year when the World Health Organization (WHO) has cast the spotlight on the theme “Healthy Beginnings, Hopeful Futures”, QNET, a global direct-selling company with a growing footprint in wellness and lifestyle, has restated its commitment to improving maternal and neonatal health in emerging markets.

The company’s product suite, which includes nutritional supplements and water filtration systems, is increasingly positioned as a grassroots solution to a silent yet deadly crisis.

Globally, maternal and neonatal mortality remains alarmingly high, particularly in lower- and middle-income countries.

In 2020 alone, 287,000 women died from complications related to pregnancy and childbirth, 95% of them in developing regions, according to the World Health Organization.

Just two years later, in 2022, 2.3 million newborns died within their first 28 days of life—deaths that accounted for nearly half of all child mortality under five globally, per UNICEF.

Many of these fatalities stem from preventable causes: hemorrhages, hypertensive disorders, infections, and complications of premature birth.

Central to mitigation is access to proper nutrition and safe water, often unavailable to millions of women during their pregnancy and postnatal phases.

“The foundation of a healthy society starts with the well-being of mothers and their newborns,” says Biram Fall, regional general manager for QNET Sub-Saharan Africa. “At QNET, we are focused on scientifically driven wellness products that support women’s health at this most critical life stage.”

Among QNET’s flagship offerings is EDG3 Plus, a glutathione precursor blend designed to enhance cellular repair and immune function — areas vital to maternal health.

A deficiency in glutathione, a master antioxidant, has been linked to pregnancy-related complications, making supplementation a potentially valuable intervention.

Alongside this, HomePure Nova, QNET’s seven-stage water filtration system, aims to address the persistent issue of unsafe drinking water — a known vector for diarrhoeal diseases and a major contributor to maternal and infant morbidity in countries like Nigeria.

Local stakeholders see direct benefits. “In Nigeria, where we continue to face high maternal and neonatal mortality rates, QNET’s products offer an accessible, science-backed complement to traditional healthcare,” said Akeem Ajisafe, managing director of Transblue Limited, QNET’s Nigerian partner.

Despite efforts by government and NGOs, Nigeria still ranks among the countries with the highest maternal mortality rates in the world — 512 deaths per 100,000 live births as of 2020, according to World Bank data.

QNET’s campaign aligns with the broader goals of World Health Day 2025, but the company’s approach reflects a market-driven response to public health failures.

By leveraging its distribution model, the firm not only brings wellness products to underserved communities but also contributes to wider advocacy on preventive health.

Its efforts come at a time when public-private partnerships are increasingly seen as critical in plugging the gaps left by overstretched health systems in sub-Saharan Africa.

With mounting pressure on governments to meet Sustainable Development Goal 3 — “Good Health and Well-Being” — initiatives such as QNET’s could offer a blueprint for the role corporates can play in health equity.

Speaking as a lead presenter at the recent Africa Tech Alliance Forum (AfriTECH 4.0) held in Lagos, Fall stated that financial inclusion transforms lives by providing essential financial tools like savings accounts, credit, and insurance, which foster economic independence.

He referenced the International Monetary Fund (IMF) which highlights the role of financial services in strengthening economic resilience and reducing inequality, making them crucial for African socio-economic progress.

Speaking on the theme, “Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth,” Mr. Fall highlighted Africa’s opportunity to empower the 350 million unbanked adults by providing access to essential financial services.

“The demand for financial inclusion aligns with a projected $75 billion e-commerce market in Africa by 2025, driven by rising internet access and smartphone adoption. However, limited banking infrastructure and high cash dependency hinder digital engagement,” he said.

Fall who made reference to the United Nations Conference on Trade and Development (UNCTAD), noted that digital payments can unlock significant revenue for small businesses and expand e-commerce by making digital platforms more accessible and trusted.

“Digital payment solutions like mobile wallets simplify transactions and build trust in digital platforms. The African Development Bank recognizes that increased accessibility of financial products boosts consumer confidence in digital payments and enhances participation in e-commerce,” Fall said.

He disclosed that QNET’s initiatives, such as its “Fit Green” financial literacy programme, have trained over 1,500 young Nigerians, promoting financial self-sufficiency and entrepreneurship through an e-commerce-driven direct-selling model active in over 100 countries.

“Our ecommerce driven direct-selling model provides income-generating opportunities in over 100 countries, promoting entrepreneurship and self-sufficiency in low-income regions. True progress requires collaboration.

The QNET regional manager emphasized the need for cross-sector partnerships to bridge Africa’s infrastructure gaps, expand digital financial services, and build an inclusive financial landscape.

QNET’s mission, according to Fall, is to use technology and partnerships to make financial inclusion and e-commerce key pillars of progress across Africa, empowering individuals and fostering economic growth for underserved populations.

This time, more than 8,000 Nigerian youths have been equipped with on direct selling skills.

Biram Fall, QNET’s regional general manager for Sub-Saharan Africa, at the company’s products Expo, today, November 16, 2024, in Lagos, said the company is setting its sights on expanding its footprint in Nigeria as the country’s direct-selling industry experiences rapid growth.

Speaking on behalf of QNET Global, Fall emphasized the company’s commitment to ethical and legal standards across the 25 countries where it operates, including Nigeria, where it has been active for the past two years.

He highlighted QNET’s innovative business model, which blends direct selling with e-commerce, offering a range of products designed to enhance lives and promote well-being.

“The global direct-selling industry, valued at $167.7 billion in 2023, is projected to grow to $204.9 billion by 2032. This represents a significant opportunity for Nigeria’s direct-selling market to support economic development and foster financial independence for entrepreneurs,” Fall stated.

“We are committed to empowering individuals and supporting enterprise development through our business model,” Fall remarked. “This expo represents an opportunity for stakeholders and media partners to experience our dedication to quality and innovation firsthand.”

In the same vein, Akeem Ajisafe, the chief executive officer of Transblue Limited, emphasized that QNET’s presence in Nigeria offers unlimited economic viability and opportunities for citizens, particularly the youth.

According to Ajisafe, QNET’s direct selling model empowers Nigerians by providing relative knowledge and skills to succeed in business. “What we are doing here is empowerment, opening doors of opportunities to every Nigerian,” he stated.

Ajisafe explained that QNET’s program teaches individuals how to sell, make money, and convince others, eliminating the need for initial capital or office space. Through QNET’s Independent Representative (IR) system, individuals can market products, earn commissions, and create a sustainable income stream, he stated.

He noted that this opportunity is crucial for Nigeria’s economic growth and youth development. “The opportunity is there for Nigerians… it’s earnings for life, for as long as the tree and the channel keep growing.” Ajisafe therefore urged Nigerians to understand the value QNET brings to the country and support its success. With collective support, he believes Nigeria can tap into QNET’s vast economic potential.

Commander Mitchell Ofoyeju of the National Drug Law Enforcement Agency, NDLEA’s Tinkan Island Post Strategic Command in Lagos, expressed his enthusiasm for QNET’s people-centric approach and diverse product line, which includes health products, cosmetics, luxury watches, and jewelry.

Ofoyeju noted that QNET’s registered products and business model have the potential to generate wealth, increase productivity, and provide alternative sources of income for young Nigerians.

He emphasized that engaging youth meaningfully and practically is crucial in preventing their involvement in crime and illicit activities.

“QNET’s empowerment initiatives align with our goals at NDLEA. We welcome partnerships that promote healthy lifestyles and provide opportunities for youth development,” Ofoyeju stated.

QNET, a global direct selling company, is addressing these concerns with a range of innovative products designed to enhance well-being and mitigate the negative impacts of technology.

These efforts were spotlighted at the recent Amezcua Product Workshop in Lagos.

Bernhard Gaksch, QNET’s category manager and global trainer, highlighted the importance of wellness solutions in today’s tech-driven world. “Every electronic device, from smartphones to smart TVs, emits electromagnetic fields, which research suggests may contribute to issues like headaches, fatigue, and other serious health problems,” he explained.

QNET’s response includes products inspired by nature and backed by advanced science. Among them is the Bio-Disc 3, which restores water’s natural molecular structure, improving hydration, detoxification, and immune function.

“The best water comes from a stream, but as it travels, it loses energy. The Bio-Disc revitalizes this energy,” Gaksch stated, adding that its benefits extend to plants, pets, and food.

Complementing the Bio-Light 3, which uses sequenced light technology to accelerate healing, targeting chronic inflammation, muscle pain, and migraines. Gaksch noted its effectiveness in promoting faster recovery and nerve repair.

To combat harmful EMFs, QNET introduced the Chi-Pendant 4 and Amezcua eGuard X, which protect against 5G radiation and other electronic emissions.

The Chi-Pendant preserves the body’s natural biofield, shielding users from stress and fatigue, while the eGuard X transforms harmful EMFs into beneficial frequencies, creating a safer environment.

“It’s like protecting yourself from tobacco, but for the wireless age,” Gaksch remarked.

Biram Fall, QNET’s regional general manager for Sub-Saharan Africa, reaffirmed the company’s mission to empower individuals through its innovative business model, which combines direct selling with e-commerce. Operating in Nigeria for two years and across 25+ countries, QNET upholds ethical standards while offering lifestyle and wellness products to enhance lives and foster financial independence.

Fall highlighted the certification of several products by NAFDAC, including EDG3, Prospark toothpaste, and Physioradiance face serum. He also announced QNET’s second Product Expo, scheduled for November 16, 2024, in Lagos, showcasing its extensive product range and commitment to innovation.

Dr. Akeem Ajisafe, CEO of Transblue Limited, praised QNET’s collaborative efforts to promote wellness in Nigeria.

Since partnering with QNET in April 2022, Transblue has bridged logistical gaps and fostered youth empowerment through initiatives like the “Say No Campaign,” which combats fraudulent job offers and human trafficking.

QNET’s Financial Literacy Program has also trained over 1,350 Nigerian youth, equipping them with entrepreneurial and employability skills.

Dr. Ajisafe encouraged participation in the upcoming Product Expo, celebrating the partnership’s achievements and its positive impact on communities.

As IoT devices continue to integrate into daily life, QNET’s innovations aim to empower individuals to harness technology’s benefits while safeguarding their well-being. With a growing presence in Nigeria and a focus on transparency, accountability, and community engagement, QNET is poised to remain a global leader in wellness-focused direct selling.

One company at t​he forefront of this sub-sector is QNET, which has grown to become a prominent name in the US$186.1 billion direct selling industry.

Interestingly, direct selling industry accounts for 125 million distributors worldwide.

However, like many innovative business models, QNET has faced both applause and scrutiny. Let’s explore why QNET stands out as a genuine and trustworthy direct selling company, committed to quality products, financial empowerment, and ethical business practices.

QNET… the beginning

QNet was founded in 1998 by Vijay Eswaran and Joseph Bismark, as a multi-level marketing company owned by the QI Group with administrative headquarters in Hong Kong and the operational base located in Malaysia.

Today, the company is operating in more than 30+ countries worldwide, offering a wide range of products, from health and wellness to personal care and home products.

QNET’s business model is centered around the concept of direct selling, which allows independent representatives (IRs) to market and sell its products directly to consumers.

QNET’s goal is not only to provide high-quality products but also to create an opportunity for individuals to build their own businesses.

With a low startup cost, minimal overhead, and no need for a physical store, QNET has helped many people improve their financial situations, especially in developing countries, Nigeria inclusive.

What Makes QNET Genuine?

1. Regulatory Compliance

QNET adheres to the regulations and laws governing direct selling in the countries where it operates. The company is a member of the Direct Selling Association (DSA) in several countries and follows a code of conduct aimed at protecting consumers.

By operating within legal frameworks and ensuring compliance, QNET has consistently demonstrated its commitment to ethical business practices.

2. Product Quality and Innovation

One of the hallmarks of QNET as a direct selling company is its emphasis on high-quality, scientifically-tested products. From its premium health supplements to its advanced skincare products, QNET’s catalog is designed to meet the diverse needs of consumers.

This was one of the hallmark developments announced at the V-Malaysia Conference (VCON) held recently the Penang Spice Convention Center, Penang in Malaysia, marking QNET’s 26th anniversary and the beginning of a new business model to foster entrepreneurship, self-reliance, personal development, and contribute to the economic growth of communities.

With 8,000 people from 30+ countries in attendance, including Nigeria, the company’s representatives demonstrated how the improved health and wellness products enhance the overall health benefits and user experience, which further highlighted QNET’s commitment to innovation, well-being and genuine products and services.

Some of the improved products QNET unveiled at V-Malaysia 2024 are; EDG3 Plus, Amezcua Bio Disc 3, Amezcua Chi Pendant 4 and Amezcua E-Guard X, while its lifestyle products include the Home Pure Nova and Home Pure Zayn.

Each product undergoes rigorous quality checks and comes with certifications from reputable bodies, adding to the trust consumers can place in the QNET brand(s).

3. Training and Support for Representatives

Mr. Trevor Kuna, the chief marketing officer (CMO) of QNET, said that with a local presence in 30 countries and a multilingual global support centre servicing 12+ languages across 14 hubs worldwide, QNET ensures seamless experience for its vast network of distributors and customers.

In other words, QNET emphasizes empowering its representatives through education.

It provides extensive training to its IRs, teaching them effective marketing strategies, product knowledge, and ethical selling practices.

This approach ensures that representatives can succeed based on their skills and efforts, not just the number of people they recruit.

Around August this year QNET hosted a product exhibition in Lagos, with upgrades and additions aimed at achieving its goal across Africa.

The event, held at the TransBlue office, kicked off with a keynote address by Theodocia Naana Quartey, senior legal counsel for sub-Saharan Africa at QNET.

She made remarkable statements, thus:

“Our innovative business model combines direct selling and eCommerce to cater to a large group of customers, offering individual entrepreneurial opportunities to achieve financial independence. 

“As a product-oriented company, we design our products to enhance lives and promote overall well-being. These products are available to purchase through our eCommerce website. QNET’s direct business model has empowered millions of people in over 100 countries, providing opportunities for Enterprise Development and financial independence.”

4. Ethical Business Practices

QNET operates with transparency and promotes responsible business practices. It maintains strict policies against false claims and unethical recruiting methods. The company has also taken steps to combat misinformation about its business model and to clarify its commitment to direct selling.

The company’s commitment to ethical business behavior is further supported by its corporate social responsibility initiatives, which focus on community development and environmental sustainability.

Busting Myths and Misinformation

Despite its success, QNET has faced its share of controversies and misconceptions. These typically stem from confusion between direct selling and illegal schemes such as Ponzi schemes or pyramid schemes.

Pyramid schemes focus on recruiting people rather than selling products, which is not the case with QNET.

The company’s primary focus is product sales, and its revenue is derived from legitimate business transactions involving high-quality goods.

Most of the misrepresentations of QNET, including the RHYTHM Foundation in some countries, like we have witnessed in some West African countries, are deliberate attempts to deceive people and defraud them of their hard-earned money.

For instance, some fraudsters would put up signposts with names like “Qnets”, “Q-Nets”, etc. to deceive people that they are offering recruitments, overseas admission (at Qui University, for instance) and all sorts. Of course, it takes someone with good information about QNET’s background to decipher about these ‘corruptions’ and deceits.

Moreover, critics often fail to recognize the impact QNET has had in improving lives by providing an additional income stream for people.

QNET has successfully created opportunities for individuals across different socio-economic backgrounds to earn a sustainable income through hard work and dedication. They are also impacting nations through RYTHM foundation.

Look at QNET’s FinGreen initiative. Biram Fall, regional manager QNET Sub-Saharan Africa, describes it this way:

“In a constantly changing world, QNET’s FinGreen initiative remains steadfast in its mission to promote financial literacy…We emphasize the crucial role financial literacy plays in constructing secure and peaceful societies. Through our flagship financial literacy program, FinGreen, we are dedicated to providing people with the knowledge and skills they need to make informed choices about their financial futures, ultimately contributing to a brighter, more stable world.”

From the foregoing, QNET’s business model does not support a ‘get-rich-quick’ mentality, rather a resilient spirit to remain ‘Unstoppable’ despite challenges.

Simply put that QNET’s journey in the direct selling industry is a testament to its resilience, commitment to quality, and focus on ethical practices. As a genuine direct selling company, it offers both excellent products and a legitimate business opportunity for individuals looking to empower themselves financially.

By standing firm on its principles of integrity and customer satisfaction, QNET has rightfully earned its place as a global leader in the direct selling world.

As with any business, success with QNET depends on hard work, ethical practices, and a commitment to learning. For those who are willing to invest their time and effort, QNET provides a legitimate and rewarding path to financial independence in today’s evolving marketplace.

Therefore, it is important they step-up efforts, working with the law enforcement agencies to curtail the level of abuses and corruption of the brand name by fraudsters and busting syndicates (even in hinterlands) who defraud people, thereby putting dents on the company’s genuine efforts to impact lives.

Also, large conferences in the nature of VCON can be extended to Africa and other regions in a ‘bring the message home’ kind of approach.

QNET should consider having brand ambassadors who command large followership to assist in pushing narratives…all geared towards achieving TOMA (Top on Mind Awareness) for the brand; including, more media pushes, visibility through local programmes/events sponsorships, amongst other efforts.

QNET is a leading global e-commerce company and Mr. Fall spoke on Thursday during a webinar organised for Nigerian journalists who have attended the V-Convention (VCON) in Malaysia to share their experiences.

He stated that V- Convention enables stakeholders to witness firsthand the company’s dedication to product quality, ethical business practices, and the empowerment of its IR network.

The Regional General Manager, also said that V-Convention is an avenue for distributors to deepen product knowledge, engage with company experts in business-building sessions as well as gaining insights from accomplished distributors.

He further emphasized that QNET brings together a diverse assemblage of marketing professionals, experienced business leaders, and global entrepreneurs associated with the QI Group’s flagship business in Penang, Malaysia. “Every year since 2022, QNET invites selected journalists from media outlets in Nigeria to attend this important event.

“We recently hosted the first V-Convention of 2024 in May, bringing up to 9,000 attendees. Following QNET’s theme for the year, ‘Championing You,’ the event emphasized QNET’s unwavering commitment to empowering individuals with financial independence and personal growth through our lifestyle and wellness product portfolio.

“This unique platform fosters knowledge exchange, develops new ideas, and propels the industry forward by bringing together a diverse group of experts, entrepreneurs, and marketing professionals.

Speaking further Mr. Fall noted that Nigerian Journalists overtime have been invited to Malaysia in order for them to have a first-hand experience of the convention.

According to him, “Every year since 2022, QNET invites selected journalists from media outlets in Nigeria to attend this important event.

“We’re grateful to our media partners who have joined us at various times to mark this important occasion.”

Nigerian journalist who at one time or the other attended the V-Convention (VCON) in Malaysia shared their palatable experiences at various times at the convention.

Starting with Royal Ibeh, a reporter with Leadership Newspaper who attended the VCON 2024 edition said, “It was a great experience. My take home from the VCON experience is how QNET is empowering micro entrepreneurs all over the world, QNET has given them a purpose in life.

“Imagine someone who does not have anything doing, all of a sudden start earning as high as $500,000, all thanks to QNET. I would scream more than them if I was given that opportunity.

“So, that is what I was eager to write about on how Africans can leverage on the direct selling model. I would love to see a time when Africans will be in that hall, celebrating the founders of QNET”.

N’ankwat Dariem of Voice of Nigeria who was at the VCON 2023 noted the significant presence of young entrepreneurs at the event seeking to improve their lives through direct selling. This resonated with Prince Osuagwu of Vanguard Newspaper, VCON attendee 2022 who further highlighted the strong sense of community and support fostered by the event.

He viewed VCON as a platform for knowledge exchange, particularly valuable for replicating success stories in the Nigerian market with its large youth population. Osuagwu was also impressed by QNET’s dedication to innovation, showcasing products that address real-world challenges in Nigeria, such as vertical farming technology and hygiene devices.

Mr. Akeem Ajisafe Abiodun, CEO, Transblue Ltd, said that the goal with the webinar was to gain a deeper understanding of what the V-Convention means for QNET and its stakeholders and to highlight its crucial importance to the direct-selling industry.

He said V-Convention is QNET’s largest gathering of network marketing professionals, experienced business leaders, and global entrepreneurs associated with the QI Group’s flagship business. “QNET is known for its direct-selling business model, which involves selling products directly to consumers through an e-commerce platform.

“This business model has empowered thousands of people worldwide to become successful entrepreneurs. Direct selling is not only a promising career option but also a route to economic empowerment. The industry provides an appealing opportunity to launch a business with minimal capital or logistic challenges.

However, in Nigeria and many African countries, the industry has garnered attention for the wrong reasons due to the prevalence of pyramid schemes and fraudulent practices posing as legitimate direct-selling companies.”

Ajisafe added that V-Convention is a platform that plays a significant role in dispelling the misconception that direct selling is fraudulent. It emphasizes the importance of ethical practices, networking, and building sustainable businesses. The event also highlights the value of direct selling as a means of personal and financial empowerment, showcasing the success stories of entrepreneurs who have built their businesses through QNET’s direct selling model.”

Speaking on the latest trends and Innovation showcased at V-Convention 2024, Ajisafe said that V-Convention provides a platform to showcase the latest trends and innovations in the direct selling industry which includes the launch of exciting products that enhance customer experiences and increase distributors’ efficiency, as well as exclusive training and empowerment opportunities.

“The recently concluded V-Convention in May was a five-day event that showcased the launch of products such as the Amezcua E-Guard X.

This revolutionary device is a unique wellness solution that provides protection for your body from the harmful effects of electro-smog exposure from mobile phones, computers, laptops, and televisions.

Additionally, the event introduced the HomePure Rayn, which is the first showerhead to integrate Amezcua Resonance Technology with the high-quality water filtration that the HomePure brand is known for.

Lastly, the BHM luxury Swiss watch and jewellery brand introduced a new collection of timepieces titled Alto.

“The event celebrates the power of community by bringing together a diverse group of up to 9,000 individuals from over 30 countries worldwide, creating a dynamic environment for exchanging ideas, sharing success stories, and forming meaningful connections,” Ajisafe said.

Anuforo said that the government, media, and citizens, must work together to uphold the existing legal framework that protects freedom of expression; strengthen the independence of regulatory bodies like the NPC, and promote responsible journalism that is factual and balanced.

She made the remarks while speaking at QNET webinar to celebrate the World Press Day on Tuesday.

According to her, press freedom is not merely about headlines or broadcasts; it is the lifeblood of a healthy society, the vigilant eye that holds power to account, and the platform for exchanging ideas freely.

“It empowers us to challenge the status quo, debate critical issues, and ensure accountability from our leaders.

“In Nigeria, our press landscape is diverse and vibrant, reflecting a collaborative effort between various stakeholders. While challenges persist, it’s essential to recognise the progress made and the ongoing commitment to press freedom.

“The Nigerian Constitution, specifically Section 39, guarantees the right to freedom of expression, providing a solid foundation for a thriving press. Additionally, independent regulatory bodies like the National Press Council play a crucial role in safeguarding journalists’ rights and ensuring ethical conduct.

“The Government has also established independent regulatory bodies like the National Press Council (NPC). While ensuring ethical conduct, the NPC plays a crucial role in protecting journalists’ rights. It provides a platform for grievance redressers, safeguarding them from undue pressure. These bodies allow journalists to fulfill their vital role as watchdogs, truth-tellers, and story-tellers of relevant information.

“Moreover, initiatives such as the Freedom of Information Act empower journalists to access information from public institutions, fostering transparency and accountability. These efforts contribute to a media environment where journalists can fulfil their vital role as watchdogs and truth-tellers.

Press freedom is a continuous journey

“Our journey towards press freedom is ongoing, and we must continue working together to uphold existing legal frameworks, strengthen the independence of regulatory bodies, and promote responsible journalism.

“In spite of the challenges faced, I urge us all to acknowledge the progress made and consistently work towards a media environment free from harassment and intimidation.

“We must all – the government, media, and citizens – work together to:

• Uphold the existing legal framework that protects freedom of expression.
• Strengthen the independence of regulatory bodies like the NPC.
• Promote responsible journalism that is factual and balanced”.

Having said these, Chinenye Anuforo thanked QNET for their dedication to honouring journalists, saying “it is truly commendable”.

“In a world where information is power, journalists play a vital role in holding those in power accountable, giving voice to the voiceless, and shining a light on truth.

“Their work is often thankless, demanding, and even dangerous. Yet, they persevere, driven by a deep commitment to informing the public and upholding the principles of a free press.

“By recognising these brave individuals, QNET, you are sending a powerful message. You are saying that their work matters, their voices are heard, and their safety is paramount. You are also inspiring the next generation of journalists, showing them the impact they can have on the world”.

Nodding in agreement with Mrs. Anuforo, Mr. Biram Fall, QNET’s regional general manager (RGM) for sub-Saharan Africa (SSA), said that as a global lifestyle and wellness direct selling company with a presence in over 25 countries, QNET thrives on the principles of transparency and public access to accurate information.

He said that the company’s dedication to these principles not only enhances trust and strengthens relationships but is also fundamental in supporting the free flow of information, essential for a vibrant press.

In his words:

“Our direct selling model has provided financial independence to millions, empowering them to transform their lives while pursuing personal aspirations.

“We commit to continuous delivery of high-quality products that meet rigorous global standards, with several certified by Nigeria’s NAFDAC.

“QNET has demonstrated transparency primarily through our Say No Campaign to educate communities about the dangers of fraudulent job offers that lead to human trafficking. The initiative involved radio commercials in English, Pidgin and Hausa, mounting billboards, distributing flyers and active engagement with key government stakeholders. Through this effort, we forged a partnership with LASCOPA on World Consumer Rights Day.

“Furthermore, we have extended invitations to Nigerian journalists to attend to our annual V Convention in Penang Malaysia to give them the true picture about the company”.

Mr. Fall added that QNET has also taken significant measures to dispel misinformation about the company, its business model, and the direct-selling industry in general across the Sub-Saharan Africa region.

QNET in Nigeria: Growth and Community Engagement

• In Nigeria, QNET’s growth has been significant, paralleled by the deepening commitment to community engagement and media freedom.
• Recently, the company launched a comprehensive social awareness campaign to enhance consumer protection and brand recognition.
• QNET is planning a roundtable discussion later this year, focusing on the role of businesses in supporting press freedom and enhancing transparency.

This initiative, spanning three months, will utilize a strategic mix of Above The Line (ATL) and Below The Line (BTL) Advertising techniques to effectively educate and engage the Nigerian audience and consumers.

With a focus on outdoor advertising, traditional media channels, and the Nairaland forum, QNET aims to provide invaluable knowledge and resources to Nigerians, safeguarding them from potential scams.

This multifaceted campaign is designed not only to create trust and a sense of camaraderie within the community but also to equip consumers with the essential knowledge required to make well- informed purchasing choices, thanks to informative content and expert insights.

In alignment with its unwavering commitment to ethical business practices, QNET’s social awareness initiative reflects the company’s core values of transparency, integrity, and consumer empowerment.

By cultivating an atmosphere characterized by trust and accountability, QNET aspires to contribute to the economic prosperity of Nigerians and foster a culture of responsible entrepreneurship in the nation. This campaign comes at a crucial time when awareness about authentic direct-selling businesses is paramount.

Biram Fall the Regional General Manager of QNET Sub-Saharan Africa, underscores the company’s commitment to offering quality products and empowering consumers through knowledge and awareness.

“QNET’s social awareness campaign in Nigeria is a crucial step in equipping Nigerians with the tools to differentiate between legitimate offerings from QNET and fraudulent schemes, ultimately creating a safer and more informed consumer landscape. Beyond safeguarding consumers, this campaign also serves as an introduction to the diverse range of lifestyle and wellness products that QNET provides, aimed at enhancing the quality of life for individuals and families across the country,” Biram explains.

For more detailed information about QNET and its ongoing social awareness campaign, individuals are encouraged to reach out via WhatsApp to the QNET Compliance Whatsapp Hotline for Sub-Saharan Africa at +233 25 663 0005. Alternatively, inquiries can be directed via email to network.integrity@qnet.net