Tag: CCM

Communication with customers is central to any business. Managing this communication carefully is crucial, especially as the number of customers ...

Writer: WAYNE TOMS, GhostDraft CEO The advent of a hyper-connected, digital world has changed the way businesses and their customers ...

Today there is a natural coalescence between CCM and customer experience management (CXM).

Writer: MARK TODES, Director and Co-founder of GhostDraft Modern enterprises largely acknowledge that in the hyper competitive digital world, customers ...