The partnership between Samsung and NHDAL was sealed at a ceremony in Lagos on Thursday, March 07, 2024, which will increase accessibility for Samsung televisions, refrigerators, and air conditioners s through a reduction in cost per unit and increased distribution channels.

Sunki Kim, Business Manager, Consumer Electronics Division, Samsung Electronics West Africa, said the company was motivated to go into the partnership due to its emphasis on quality and reliability, consistently delivering products that meet high standards and exceed customer expectations.

“Samsung has implemented rigorous quality control measures throughout its manufacturing processes to ensure that each product meets the highest level of performance and durability. This commitment to quality has not only earned Samsung a loyal customer base but has also helped establish its reputation as a trusted brand in the Nigerian market. We found NHDAL as reliable partners to bring these qualities to our customers.

“By leveraging its expertise in various sectors, Samsung has been able to create a diverse portfolio of products and services that cater to a wide range of customer needs, including those in Nigeria.

Also speaking, Ajay David, head, Consumer Electronics, Samsung Electronics West Africa, said that the company has expanded its geographical presence, establishing a strong global footprint.

“By forming a strategic partnership with NDHAL, Samsung will be able to tap into new customer bases and gain a competitive edge. We also want to ensure our customers get our products when they want them, how they want them, without delays. We trust NDHAL as a partner to assist in making that happen.

Speaking on Samsung’s innovation and how the partnership will impact the consumer market in Nigeria, Chika Nnadozie, head of marketing, Samsung Electronics West Africa said:

“As you are aware, Samsung has been at the forefront of innovation. We have continuously pushed the boundaries of technology by introducing groundbreaking features and advancements in our products. By investing substantial resources in research and development, Samsung has been able to stay ahead of the competition and capture a significant market share.

“Samsung’s commitment to innovation is evident in our product range, ranging from mobile devices and home appliances to digital displays and semiconductors. Samsung has a track record of introducing cutting-edge technologies, such as curved displays, foldable smartphones, and high-performance processors. These innovations not only enhance the user experience but also differentiate Samsung’s products from competitors in the market.”

Nnadozie said that understanding the current plight of consumers due to the difficult economic times the country is facing, Samsung is continually making efforts to lighten this burden.

“One of such efforts is this partnership which will enable consumers purchase Samsung consumer electronic products at an average of 15% off the previous prices.

The assembly line and distribution network afforded by the NHDAL will allow for significant cost reductions involved in the movement of Samsung electronics from the production point to retail stores resulting in this notable cost savings on the consumers’ end”, she added.

Established in 2003, the NHDAL is one of the top distributors in the consumer electronics channel with extensive market reach and penetration.

According to Maneesh Nanda, the managing director, NHDAL, apart from the factory assembly line, they also have their branded stores for distribution across Nigeria.

“This partnership between Samsung and NHDAL will increase accessibility for Samsung TVs, REFs, and ACs through a reduction in cost per unit and increased distribution channels. We are happy to be part of the initiative to ensure Nigerians get value for the products at a cost-effective manner.

Let us tell you a few of these developments by as revealed during the unveiling of Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra series in Nigeria:

Proprietary Innovation:

Since 2017, the Samsung Research Artificial Intelligence Center (SAIC) has supported the development of cutting-edge AI technologies and an AI core platform for existing Samsung products and services.

The Korean technology giant has also filed around 3,000 AI-related patents, further setting them apart from any other mobile device company.

Most recently, Samsung announced in-house development of a Generative AI model called Samsung Gauss.

Open Collaboration:

The company has also openly collaborated with innovators across the industry. Through these collaborations, Samsung has been able to optimize breakthrough technologies from other AI leaders for the users’ benefit.

Knox Security Leadership:

“With regards to generative AI, Samsung believes that security and privacy are key to delivering safe, reliable experiences,”, said Sung-won Jung, the CEO, Samsung West Africa during the launch of Galaxy S24 series in Nigeria.

“Samsung’s Knox Security platform helps assure that personal data is securely protected from end-to-end and in real-time”, he added.

Samsung has closely collaborated with industry leading partners like Google to empower AI on Galaxy S24.

Which features were engineered by Samsung, and which are powered by Google?

Nathan Lee, Business Manager, MX Division, Samsung West Africa, speaks to this:

“Galaxy AI is a comprehensive mobile AI experience, powered by both on-device AI and cloud-based AI. Samsung’s AI research and development, and on-device AI innovations define many of Galaxy S24 core AI experiences such as Live Translate, Chat Assist, Note Assist, and more.

“To help ensure we bring the most powerful solutions and services to market for users, Galaxy S24 also features optimized AI capabilities in collaboration with Google, including Circle to Search, Chat Assist, Google Messages, and many more to come.

For Galaxy AI translation features, how many languages will be supported? When will more languages especially Nigerian languages be supported?

Chika Nnadozie, head of marketing, Samsung West Africa, had this to say:

“At the time of launch, Live Translate supports 13 languages and we plan to expand the language options based on consumer needs. Chat Assist also supports 13 languages at the time of launch”.

Techeconomy learned that the languages include; Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

You might be asking: What are the benefits of having on-device AI on the S24 series?

Well, Steven Okwara, product manager, MX Division, Samsung West Africa answered this question during the unveiling of Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra series in Nigeria, thus:

“Galaxy S24 Series is just the beginning of mobile AI and with on-device AI features, our users can enjoy the latest generative AI features without concerns of privacy protection”.

Okwara added that as mobile technology continues to evolve with improved processing power, streamlined AI models, optimized memory and more, on-device AI features will continue to expand and further enhance users’ everyday lives.

Regarding the future development direction of Gen AI on your smartphones, Samsung has unparalleled reach and a unique ability to integrate across multiple product categories.

“In this era of AI, users will continue to rely on mobile devices as the hub of their connected lives, and Galaxy S24 series is just the beginning.

“Our immediate priority is bringing Galaxy AI experiences to our flagship devices, including S series and Z series within 1H 2024. However, integrating AI into more of our product portfolio is a priority for us moving forward”, Nnadozie added.

Read more about Galaxy S24 Series.

Packed with cutting-edge features and a sleek design, the Samsung Galaxy A05 aims to redefine user expectations in its class.

The Galaxy A05 boasts a vibrant 6.7-inch HD+ display, delivering stunning visuals with vivid colours and crisp details.

The device is powered by a robust Octa-core processor, ensuring smooth multitasking and efficient performance. The device comes in multiple storage configurations, including an expandable option, catering to users with diverse storage needs.

This combination allows Galaxy A05 users to capture moments with striking clarity and versatility. The front-facing camera, embedded within a subtle notch, enhances selfies and video calls, elevating the overall user experience.

One of the standout features of the Galaxy A05 is its long-lasting battery life. With a sizable battery capacity and optimized power management, users can confidently go through their day without worrying about running out of charge. Additionally, the device supports fast charging technology, providing a quick boost when needed.

Samsung has not only focused on performance but also on user convenience. The Galaxy A05 comes equipped with the latest One UI, offering an intuitive and streamlined user interface.

There’s no need to sacrifice camera quality when investing in a mid-range device like the Samsung Galaxy A05. It sports an outstanding 50mp main camera, expertly created to capture defined, detailed shots full of colour even in low light conditions.

Flaw Detection is another of Samsung’s on-board photography features, and a handy one at that. It automatically alerts you if the photo you’ve just taken has issues with blurring, backlighting or someone blinking – prompting you to snap another before the moment is over.

“We are thrilled to introduce the Galaxy A05 to our fans in Nigeria. This is a device that embodies our commitment to delivering innovative technology to a wider audience,” said Olaoluwa Olayera, Head of Retail for Mobile Division, Samsung Nigeria. “With its impressive display, powerful performance, and clear camera system, the Galaxy A05 sets a new benchmark for what users can expect from a mid-range smartphone.”

Speaking about device specifications, Stephen Okwara, Product Manager, said “Galaxy A05 with its amazing camera, colourful display, enhanced durability and facial recognition to name just a few of its best features, is certainly a device Android fans will love”.

In addressing the current economic situation, Chika Nnadozie – Head Of Marketing – Samsung Electronics West Africa, added that Samsung has provided a pay small small scheme called Flex Pay which affords consumers the opportunity to buy the device and pay in 3-12 months’ installment. And that is not all, customers can also repair their screens for as low as N9,000 twice within the limit of 2 years.”

The Samsung Galaxy A05 is now available for purchase nationwide, marking a significant step forward in Samsung’s mission to make cutting-edge technology accessible to all.

Price of Galaxy A05 in Nigeria

Samsung Galaxy A05 comes in two variants. The Recommended Retail Price (RRP):

1. 64GB 4GB RAM at N95,500 and

2. 128GB 4GB RAM at N114,900.

FULL SPECS

Physical specification

• Dimension (H x W x D, mm)- 168.8 x 78.2 x 8.8
• Weight (g)- 195

Processor

• CPU Speed- 2GHz, 1.8GHz
• CPU Type- Octa-Core

Display

• Size (Main Display)- 171.3mm (6.7″)
• Resolution (Main Display)- 720 x 1600 (HD+)
• Technology (Main Display)- PLS LCD
• Color Depth (Main Display)- 16M

Camera

• Rear Camera Resolution (Multiple)- 50.0 MP + 2.0 MP
• Rear Camera F Number (Multiple)- F1.8 , F2.4
• Rear Camera – Auto Focus- Yes
• Rear Camera Zoom- Digital Zoom up to 10x
• Front Camera Resolution- 8.0 MP
• Front Camera F Number- F2.0
• Video Recording Resolution- FHD (1920 x 1080)@60fps
• Slow Motion- 120fps @HD

Storage/Memory

• Memory- 4GB
• Storage- 64GB/ 128GB
• Available Storage (GB)102.1
• External Storage Support- Micro SD (Up to 1TB)

Network/Bearer

• Number of SIM- Dual-SIM
• SIM size- Nano-SIM (4FF)
• Infra- 2G GSM, 3G WCDMA, 4G LTE FDD, 4G LTE TDD
• 2G GSM -GSM850, GSM900, DCS1800
• 3G UMTS- B1(2100), B5(850), B8(900)
• 4G FDD LTE- B1(2100), B3(1800), B5(850), B7(2600), B8(900), B20(800), B28(700)
• 4G TDD LTE- B38(2600), B40(2300), B41(2500)

Connectivity

• USB Interface- USB Type-C
• USB Version- USB 2.0
• Location Technology- GPS, Glonass, Beidou, Galileo
• Earjack- 3.5mm Stereo
• Wi-Fi – 802.11 a/b/g/n/ac 2.4G+5GHz, VHT80
• Wi-Fi Direct- Yes
• Bluetooth Version- Bluetooth v5.3
• PC Sync – Smart Switch (PC version)

OS

• Android 14 (Upside Down Cake)

Sensors

• Accelerometer, Light Sensor, Proximity Sensor

Battery

• Battery Capacity (mAh)- 5000
• Removable- No

Audio and Video

• Video Playing Format- MP4, M4V, 3GP, 3G2, AVI, FLV, MKV, WEBM
• Video Playing Resolution- FHD (1920 x 1080) @60fps
• Audio Playing Format – MP3, M4A, 3GA, AAC, OGG, OGA, WAV, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA

Services and Applications

• Gear Support- Galaxy Buds2 Pro, Galaxy Buds Pro, Galaxy Buds Live, Galaxy Buds+, Galaxy Buds2, Galaxy Buds, Galaxy Fit2, Galaxy Fit e, Galaxy Fit, Galaxy Watch6, Galaxy Watch5, Galaxy Watch4, Galaxy Watch3, Galaxy Watch, Galaxy Watch Active2, Galaxy Watch Active, Gear Fit2 Pro, Gear Fit2, Gear Sport, Gear S3, Gear S2