Chris Bell – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Thu, 31 Jul 2025 16:57:28 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Chris Bell – Tech | Business | Economy https://techeconomy.ng 32 32 Sophos Launches New Partner Program to Drive Enhanced Growth https://techeconomy.ng/sophos-launches-new-partner-program-to-drive-enhanced-growth/ https://techeconomy.ng/sophos-launches-new-partner-program-to-drive-enhanced-growth/#respond Thu, 31 Jul 2025 16:57:28 +0000 https://techeconomy.ng/?p=164154 Sophos has launched a new Sophos Partner Program, unlocking multiple opportunities for partners to accelerate growth, deliver industry-leading cybersecurity solutions and stand out in an increasingly competitive market.

The new program brings together Sophos’ and Secureworks’ global partners into one integrated, high-performance ecosystem and builds on Sophos’ award-winning program that is trusted by more than 25,000 partners globally.

“The new Sophos Partner Program is designed to reflect the way partners want to build and scale their business today,” said Chris Bell, Senior Vice President of Global Channel, Alliances and Corporate Development. “It offers a flexible and profitable path to growth, whether partners are expanding their managed services, launching cybersecurity advisory offerings or scaling existing practices. With this program, we’re doubling down on our commitment to deliver the tools, incentives and support that help our partners lead in a rapidly evolving cybersecurity market.”

This launch marks a significant expansion in the services and support available to partners. By combining the strengths of Sophos and Secureworks, the new program makes it easier for partners to deliver next-generation security outcomes faster, more profitably and at scale.

Research from Canalys shows that for every $1 spent on cybersecurity products, customers invest an additional $2 on services delivered by partners – highlighting the growing demand for partner-led services and the opportunity to generate new revenue streams through high-value expertise and support.

With complex threats on the rise and vendor consolidation becoming more common, partners are more essential than ever in helping customers navigate cybersecurity decisions.

With the new Sophos Partner Program, partners can develop programs and services that align with their unique business models and go-to-market strategies, whether they are a managed services provider, reseller, cyber insurance partner, systems integrator or another partner in the ecosystem.

The new Sophos Partner Program helps partners to build their cybersecurity business, grow their revenue and retain their customers through:

  • A unified portfolio for market advantage: Following Sophos’ acquisition of Secureworks, the new program unifies two world-class partner ecosystems into a single, streamlined platform – unlocking seamless selling across the full portfolio. Partners benefit from expanded opportunities to boost profitability and drive revenue, with access to a comprehensive portfolio spanning industry-leading endpoint, network, email, cloud security, XDR/MDR, Identity Threat Detection and Response (ITDR) and next-gen SIEM – all centrally managed through the Sophos Central platform and complemented by premier advisory and consulting services.
  • A future-focused growth framework: Built for scale and profitability, empowering partners to grow faster and more efficiently through revenue multipliers, volume discounts and flexible billing. Partners gain access to high-value incentives, integrated sales and marketing resources, and advanced enablement through Sophos Academy’s new MDR Guided Onboarding and sales quick-start certifications.
  • Enhanced customer and partner successAccess to new resources designed to help partners deepen customer relationships, accelerate solution adoption and improve retention, while delivering superior cybersecurity outcomes for their customers. The program also provides expanded access to Partner Care, Renewal, and Customer Success teams, as well as free certification training for the entire partner community.
  • Simplified, faster ways to win business: Partners gain access to additional tools that make it easy to sell and grow their business, including an innovative AI Sales Assistant that provides real-time guidance on portal navigation, resource location and sales insights. The partner portal experience is further enhanced with improved guided quoting, device and license management, opportunity management, and compliance dashboards.

“Sophos’ new Partner Program is designed to incentivize partners to grow,” continues Bell. “It offers partners everything they need to succeed, drive bottom-line revenue, fuel excellence for mutual customers and stand out in a crowded, competitive market. It’s a way to continue to deliver on our promise to partners and build the best cybersecurity products, services and processes with our partners in mind.”

What Sophos Partners Are Saying

“Sophos’ acquisition of Secureworks and the ability to sell across both legacy portfolios is a significant opportunity for our business. We’re excited to be able to offer next-generation SIEM through a partner we trust. This will enable us to differentiate and win more deals on day one, especially with healthcare and manufacturing customers. The ability to offer cybersecurity services provided through Secureworks will also save us significant time and energy that would have gone into expanding our in-house services. Coupled with portal changes that accelerate quoting and deliver in-depth snapshots of customer information, the new program will be a critical enabler for our sales and operations teams to meet our aggressive growth goals.” – Dave Peck, president and CEO at Trebron IT and Cybersecurity

“As a longtime Sophos partner, the company’s security solutions continue to be foundational to how we protect our customers. Sophos has consistently demonstrated that they are committed to helping us grow, which shows in its new Partner Program. The combined Sophos and Secureworks portfolios will further strengthen our defenses, uncover new business opportunities and help us stand out in the market. We’re also encouraged by continued innovation in Sophos Central – especially enhancements like the AI Sales Assistant and the updated portal, which simplify self-service and accelerate how Softchoice and our customers do business.” – Andrew Campbell, Director of Security Category at Softchoice 

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Sophos Accelerates Business Growth and Profitability for MSPs with the Launch of MSP Elevate Program https://techeconomy.ng/sophos-launches-msp-elevate-program/ https://techeconomy.ng/sophos-launches-msp-elevate-program/#respond Thu, 15 May 2025 07:34:40 +0000 https://techeconomy.ng/?p=158717 Sophos, a global leader of innovative security solutions for defeating cyberattacks, has launched MSP Elevate, a new business-accelerating program for managed service providers (MSPs).

With the new program, Sophos enables MSPs to expand their business with high-value, differentiated cybersecurity offerings that elevate their customers’ cyber defenses and rewards growth with additional investment to fuel further success.

With the increasing complexity and sophistication of today’s cyberattacks, organizations are increasingly turning to MSPs for 24/7, human-led monitoring and management of their cybersecurity environments.

This has made Managed Detection and Response (MDR) a major focus for MSPs with 81% currently offering a MDR service, according to the Sophos MSP Perspectives 2024 report.

MSP Elevate helps MSPs to differentiate themselves as a high-value provider to customers by delivering unique business-enhancing benefits, including an exclusive high-value Sophos MDR service offering.

Managing multiple cybersecurity platforms is a major overhead for MSPs and consumes valuable billable hours. MSPs estimate that consolidating on a single platform would slash their day-to-day management time by 48%.

MSP Elevate includes Network-in-a-Box bundles that enable MSPs to manage the full network stack through the unified Sophos Central platform, freeing-up staff for business generation activities.

Furthermore, the single biggest perceived risk to MSP’s businesses is the shortage of in-house cybersecurity expertise.

Sophos’ network solutions respond automatically to threats across the customer environment, enabling MSPs to elevate their customers’ defenses without adding workload.

Chris Bell - Sophos
Chris Bell, senior vice president, Global Channel, Alliances and Corporate Development, Sophos

“MSP Elevate is the first of many business-driving MSP programs following the powerhouse union of Sophos and Secureworks,” said Chris Bell, senior vice president of global channel, alliances and corporate development. “As a channel-first organization that defends more than 250,000 customers of MSPs, we are constantly looking for opportunities to reward our partners and invest in their success when they grow their business with us. MSP Elevate fuels long-term growth for our partners by providing MSPs with exclusive solution access, discounts, rebates and training to deliver the best possible value to customers.”

Sophos MSP Elevate program benefits include:

  • Exclusive Access to the Sophos MDR Bundle for MSP: Includes access to Sophos MDR Complete premium service tier with 24/7 incident response, 1 year data retention, Sophos Network Detection and Response (NDR), and all Sophos integration packs, enabling defenders to leverage all available telemetry from across the customer environment to accelerate threat detection and response.
  • Simplified Sales Process: Speeds up time to deployment and reduces MSP overhead. With the new MDR Bundle for MSP, partners can quickly and easily allocate a single SKU to the customer for all their current and future MDR needs.
  • Discounted Network-in-a-Box Hardware Bundle: Access to Sophos’ advanced network security solutions, including Sophos Firewall, Sophos Switch and Sophos Wireless Access Points at a significant discount. These products work together to automate threat response and are managed through Sophos Central.
  • Growth-Based Rebates: As part of our commitment to grow with and invest in our partners, the program will recognize and reward MSPs that increase their Sophos MSP monthly billings.
  • Architect-Level Training Courses: Equip MSPs to increase their in-house services delivery capabilities with trainings on Sophos Endpoint and Sophos Firewall.
  • Invite-Only Access to Sophos Summits: Gain exclusive access to hands-on training and enablement, Ask the Experts sessions, attend exclusive Sophos events and meet with Sophos executive leadership to influence the Sophos roadmap and MSP strategy.
  • Future benefits: Introduction of new program benefits to increase MSP’s profitability, customer defenses and overall value as a service provider.

“MSP Elevate enables MSPs to quickly deploy a comprehensive MDR service that eliminates blind spots by leveraging all available telemetry from across the customers’ environment,” said Raja Patel, chief product officer, Sophos. “This enhanced visibility accelerates threat detection and response while delivering improved return for customers on their existing technology investments. Furthermore, the service adapts seamlessly as the technology environment evolves over time, future-proofing customers’ defenses and providing both commercial and cybersecurity peace of mind.”

MSP Elevate is a non-exclusive commitment to sell Sophos’ best-in-class cybersecurity solutions available on the Sophos Central platform, including Sophos MDRSophos Endpoint powered by Intercept X, and Sophos Firewall.

To access the program benefits, MSPs need to commit to a minimum monthly spend for a 12-month period. As a pre-requisite to joining MSP Elevate, partners need to be part of the MSP Flex program, which enables MSPs to offer Sophos solutions on a monthly billing basis.

“Joining MSP Elevate is a no-brainer. This new program adds further rocket fuel to the MSP growth trajectory we’ve enjoyed with Sophos over the last 17 years.

Not all MDR offerings are the same, and I’m excited to be able to offer a superior service based around value and quality of outcomes that will elevate my customers’ defenses and differentiate my business in this increasingly crowded market,” said Craig Faiers, sales director, Arc.

With 80% of MSPs offering MDR through a specialist vendor for delivery*, partners can choose to have Sophos fully deliver the MDR service or to use Sophos to augment in-house teams, including for the provision of out-of-hours coverage.

This is particularly important considering 88% of ransomware attacks start outside of standard business hours, according to Sophos’ Active Adversary report.

Sophos MDR is the service most trusted by MSPs to secure their clients and currently defends more than 18,000 MSP-managed customer environments against advanced threats, including ransomware.

This unmatched breadth of customer coverage delivers unparalleled insights into attacks on MSP-managed environments that are continually leveraged to update customers’ defenses in real-time, optimizing their protection from ever-evolving attacks.

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