The goal is to support content creators and businesses interested in expanding their subscribers’ reach and driving revenue from sales of their content or other products and services.  

Ckrowd’s current B2B positioning/approach will allow creators and businesses to expand the breadth of their services to new emerging markets and audiences, through our more efficient and innovative advertising tool, Ckrowd Advert.  

Following the development of its very successful advertising tool called Ckrowd Advert, Ckrowd intends to further expand their capacity from selling 6.3 million messages across emails, WhatsApp and SMS in few months, to 10billion messages annually.   

Ckrowd Advert was implemented nine months ago after the acquisition of digital marketing agency by the content streaming platform, and since then it has contributed to the facilitation of content distribution and marketing for Ckrowd Exclusive Content, Creators in Live Music, Films, and Digital Classes. 

Businesses offering products and services across the African continent are also subscribers to the Ckrowd Advert services. This tool has proved effective and efficient for businesses interested in strategically targeting a wider and less traditional consumer base online.  

Kayode Adebayo, the company’s CEO, said: “Ckrowd’s investment will start by developing Ckrowd Advert for 10,000 B2B users. This will deliver an upward of $3 million as annual revenue from only 1000 users MoM (Month on Month). Our intention is to send 10billion messages annually for creators and business owners” 

He went on to add that: “Ckrowd’s investment into Ckrowd Advert will ensure that the right people are reached and funnelled towards your content, product and services, adding to the bottom-line for these enterprises.”

Ckrowd has spent the last year investing in data and technology strategy to create innovative solutions for advertisers to engage their audiences with greater precision and accuracy in a privacy-focused way. The company has worked consistently, as many creators and businesses have achieved better publicity, awareness and conversions in their day-to-day trading and activities using Ckrowd Advert. 

Its latest investments in DMAAS (Digital Marketing as a service) will help companies to gain the ability to provide consumers with impactful content that converts, access to information by data, optimized by channel, and delivered at scale, reaching a wide African and Diasporan audience. A wider digital audience will also enjoy consistent notification about unique and exclusive contents (Live or On Demand) available on Ckrowd’s platform. 

This partnership with Brown Roof Studios will employ the usage of digital marketing and innovative tools, as well as Ckrowd Advert to distribute comics and graphic novels based on African culture to readers worldwide.  

Founded in 2020 by a number of young talented Ibadan-based comic book creators, Brown Roof Studios has developed a universe of characters based on Nigerian and West African myths to finally narrate the rich, diverse and varied African folk tales and display the rich heritage of the Continent’s storytelling. 

Local cosmologies and mythologies, in particular across Africa, have been at times regarded as backward or even dubbed not relevant, which has led to a loss of cultural memory across different generations of Africans and individuals of African descent.    

However, with the inception of the Marvel Cinematic Universe, global audiences have been entertained with stories based on Norse tradition and discovered tales that might have not been conversant with. 

Therefore, with African culture, music and entertainment now taking centre-stage, this partnership between these technological giants showcases that the time is appropriate to showing animated, superhero and fantasy stories inspired by African historical culture and mythology.  

The vast pantheon of Nigerian gods and goddesses, from Sango, Ogun, Elegua, Elusu, Mami Wata, Oshun and Obatala to name a few, provide an extraordinarily diverse and varied set of tales with strong ethos and moral inspiration, which can teach and influence human life and different generations across the African continent and the Diaspora on important themes such as integrity, loyalty, love, friendship and family.  

In the statement announcing the partnership, Kayode Adebayo, Ckrowd Founder and CEO, talked about the importance of bringing stories featuring characters from the vast African folklore to a wider audience and championing African storytelling and cultural heritage through animation: 

“We are truly delighted at the prospect of exploring and building intellectual properties that will endure for a long time with Brown Roof Studios, especially concerning the celebration of African heritage and folklore. We are enthused to be using Ckrowd’s innovative technology tools, data and platform to distribute graphic and animation content to a wider audience across the world. Additionally, we are also delighted to support emerging designers in exploring new ways of monetising these properties and products.” 

Ckrowd’s collaboration with Brown Roof Studio will create and develop comic characters which will be co-owned by the two companies, and Ckrowd will win the highest equity as they are co-funding the project.  

Brown Roof Studios CEO, Success Ikupolati, added, “One of our goals in Brown Roof Studios is to tell real, rich, beautiful and authentic African stories to the world. This partnership between our studio and Ckrowd will help foster that goal by promoting the richness of African culture and mythology through the unlimited reach of technology. Moreover, this collaboration will bring together a host of amazing African and Diasporan talent, telling African stories and we are delighted to have Ckrowd’s support.” 

Ckrowd will also support the studio with distribution, which has been one of the major value chain issues across the creative industry alongside conversations about monetisation and profit. Au contraire, based on this announcement, industry professionals can attract global corporate partnerships, bolstering local brand recognition and ultimately increasing revenue generation. 

Additionally, Ckrowd will support Brown Roof Studios with one of its greatest expertise, intellectual property protection, connecting creatives to the legal community to assist with intellectual property protection, which will allow them to maximise earnings on their creative works. 

The goal of this new project is to tell unique African myth-based stories, support African and Diasporan creatives’ growth, economic development, and job creation. 

The event took place over the weekend and saw thousands of fans and superfans from different parts of the world, including UK, Canada, Australia, UAE, France, Germany, Spain, USA, Singapore, China, Nordic countries, and also across the African continent, where the iconic superstar has a vast number of supporters.  

Following a serious accident that left him paralysed, Yinka Ayefele has succeeded against all odds and carved himself a stellar and long-lasting career that has been recently celebrated by a plethora of young and veteran artists, including Davido. 

To mark the 25th anniversary from the accident, Mr. Ayefele planned to stage a live concert, but due to the large reach of its fandom, he did not want to exclude anyone. He then decided to partner with technological platform, Ckrowd, to enable all his fans experience his concerts and be part of this celebration of his 25 years career.  

The Digital Music World Tour featured renowned comedian Woli Agba, whose jokes and sketches have made him staple name amongst many. Yinka Ayefele stated that this tour has expanded his fan base further and added different generations to his usually older-based audience. 

This immersive event has also helped Yinka Ayefele to connect with a new generation of fans, who is conversant with new technologies and opened to a portal where millions across the Diaspora and the Continent are bound together by the love of great music and are happy to share and proudly cherish their cultural heritage.  

“I observed that in recent times. Whenever I go to perform at weddings, the parents of the couple are the ones who are fans of Yinka Ayefele, the couple and other youths are more inclined to hip hop and Afrobeats. I have tried singing hip hop, but it did not appeal to them much. My aim now is to promote myself through the Tungba music that I am known for, the way Fela was Afrobeats and was well known for it.

I want this generation to know Tungba, Alujo, heavy percussive music through Yinka Ayefele. I have been singing before many of the youths were born. I want to introduce them to my music, by all means. I want them to know what Yinka Ayefele does and what he stands for, and why their parents prefer to invite me for their functions. Ckrowd has the digital platform to help me achieve that,” said Yinka Ayefele.  

Woli Agba continued: “It is quite an honour gracing the stage for an icon like Dr Yinka Ayefele. It is quite a task being saddled with the responsibility of engaging his global audience and entertaining them through www.ckrowd.com. His unique music style has set a standard. He has also curated a special taste in music among his fans, which would be difficult to match, but when Dr Ayefele calls, you answer. I believe his local and Diaspora audience will enjoy themselves immensely because he is excited about using new media like Ckrowd.com to reach them and continuously give them the best.” 

Kayode Adebayo said: “Collaborating with such a maverick has been a dream and a privilege. Furthermore, it demonstrates how technology can help to revolutionise the music and entertainment world. Major sponsors and other stakeholders have been able to capitalise on Ckrowd’s technology and unique talent interactions like this one with Dr Yinka Ayefele. 

Through events like this, sponsors’ products and services receive a broader reach, with great potential for attracting geographically diverse customers from among attendees. Sponsors and Advertisers have their doors opened to relationships with new potential customers nationally and internationally. Ckrowd intends to innovate and add value to the economics of the entire content creation, entertainment, music and events ecosystem, leveraging our video monetization technology.”

Ckrowd and Yinka Ayefele have also confirmed that the proceeds from the World Digital Tour will be handed to one of the superstar’s superfans. A visually impaired DJ, Mr Sodiq Ettu, who has confirmed that this event has inspired him to never give up, produce great and quality work to remind people that creativity is an incredible tool and that technology can further amplify it.  

Ckrowd’s mission is to improve the live event and concert-going experience for both fans and artists alike, which begins by delivering a superior streaming and live entertainment experience between talents and their loyal fan base. 

The fan experience is unique, as Ckrowd offers the opportunity to connect Superfans with their Favourite Talents (Artistes, Comedians, Influencers, Experts etc) and create their own “Digital Fan Community’” or Communities on the Ckrowd platform. Additionally, ticket prices are completely transparent without any hidden fees. Artists also have access to audience analytics, via the Ckrowd platform, with ticketing information shared in real time.  

Ckrowd continues to drive the cultural conversation and support artists, digital creators by providing them with a communal, interactive moments, allowing the latter to have creative control, monetise their music and/or content through innovative technology that can reach millions.

School on Air, powered by premier Nigerian educational Organisation, Educational Advancement Center, has partnered with Ckrowd to deliver digital STEM classes in Nigerian home-grown languages (Ibo, Yoruba, Hausa & French), which will help to address the language barrier for students who were raised predominantly in their mother-tongue. 

According to research, many young Yoruba students have shown greater interest and grew their knowledge retention of STEM subjects by 65%, when studying in their mother-tongue.  

Similarly, knowledge retention, assimilation and interest for STEM by young Hausa students grew by 250% after learning STEM languages in their native language.  

The MoU formalises a framework of cooperation and facilitates collaboration between Ckrowd and School on Air to deliver STEM classes utilising Nigerian local languages, including Yoruba, Igbo, Hausa and French. This initiative will reach more than 40 million young Africans, particularly across West Africa and provide students from different walks of life to access education, learning opportunities and improve their livelihoods. 

Both organisations will actively work together to build a large educational catalogue, which will contribute to delivering affordable education to many young students across the Continent through the usage of innovative technological tools – all of which will help to achieve the Sustainable Development Goal of inclusive and equitable quality education and promote lifelong learning opportunities for all. 

Kayode Adebayo, CEO of Ckrowd said: “The MoU we signed today will serve as a good starting point for generating synergies in areas of education, technology and the dissemination and advocacy of knowledge. Ckrowd and School on Air will organise joint STEM classes, seminars and training courses in different West African languages to promote inclusive educational growth for all, even when not using English as lingua franca. 

This is just the beginning, as Ckrowd is committed to improving lives for the next generations of young Africans, by partnering with tech manufacturing, educational content producers, data and streaming service companies to deliver true value to young Diasporans and Africans on the Continent, creating unique and ad-hoc local solutions and innovation to advance African nations and harness the new dynamic of the digital age, content creation, technology and education.”  

“The collaboration between Ckrowd and School on Air will ensure the dissemination of knowledge and will enable many young students across the Continent to harness Ckrowd’s technology to access a greater pool of education resources in different non-Western idioms. School on Air is excited to promote and facilitate this initiative, which will mutually increase our learning and broaden our collective impact across Africa,” commented Mr. Muyiwa Bamgbose, CEO of School on Air.  

This agreement aims to bridge the gaps in education across the African continent and provide opportunities that will help students to get themselves equipped with the technical skill sets, professional knowledge and attitude to excel and function at a global level with a comprehensive curriculum to benefit the next generation. 

This partnership will disrupt the traditional educational approach across many African nations, but instead encourage talent development, innovation, technology and knowledge advancement by tailoring digital lessons that can reach even those young people that might have been at risk of missing out schools, due to circumstances while ensuring that those lessons are adapted with examples and lexicon that is adaptable to their local experience and language. 

This will further help to create the next generation of talented STEM professionals who have a global understanding of the world and can compete at a global level and advance the Continent. 

Ckrowd will exclusively host the music legend’s world digital tour, where he will be performing his smashing hits and new songs delighting his many supporters across the African continent and the Diaspora.  

Following the release of Mr Ayefele’s promo video, across Instagram and Facebook, inviting all his superfans across Africa and the Diaspora to register and purchase the tickets for this exclusive experiential global tour, Ckrowd was overloaded with enthusiastic fans’ registrations ready to be part of this historic concert and witnessed a 2000% increase in site traffic.  

Kayode Adebayo, CEO of Ckrowd stated: “The numbers registered on the websites and spike in numbers are a testament to Yinka Ayefele’s music super status and longevity in the industry and we are delighted to have been selected as the exclusive digital venue to deliver this great tour and ensure that new generations get accustomed to his incredible music.

Ckrowd is perfectly positioned to create the best experience for fans due to our digital and content creation expertise and we can guarantee that the website will be readily restored to ensure that many superfans can continue to register and be part of this historic world’s first world tour.” 

With over 3 million followers across his social media platforms, Yinka Ayefele is one the most celebrated music icons hailing from Nigeria and the Diaspora and the Continent will be experiencing some of his great performances from the comfort of their homes and connect with him through the special features provided by Ckrowd.com.  

To register and purchase the tickets for Yinka Ayefele’s digital world tour, visit the site and the social media, including Instagram, Facebook and Twitter on @CkrowdAfrica.

This agreement will see social media influencers under the KAM Africa’s management be included within Ckrowd as early adopters, building superfan communities on the platform, serving their audiences with exclusive access to these creators’ live and OnDemand content, which will be published and distributed solely on and through Ckrowd. 

KAM Africa’s strong clientele, which features some of the top social media talent in Nigeria and Africa, which include a number of prominent TikTokers such as @simplypeace, @iamperryblink and @sheisprincess.

These influencers and the other top influencers managed by KAM Africa all have an average of 15 million followers among them, with a large market reach across Africa, North America, Europe and Asia.  

This new strategic partnership will have Ckrowd providing influencers across Africa and the Diaspora with strategies and digital marketing content tools to reach their paying audiences.  

Social media influencers have often lamented that despite large numbers of followers, it is somewhat challenging to drive any direct business-to-consumer monetisation activation, and instead they need to consider other offline revenue options, including sponsorships. 

To address this challenge, Ckrowd will offer them an immediate B2C approach for content monetisation, offering creators the possibility to own their own digital TV spaces through the Ckrowd platform. 

In addition, through this agreement content will be curated and distributed uniquely and exclusively, and it can be accessed by the influencers’ SUPERFANS for a minimal fee, either via subscriptions, pay-per-view, donations, or rental models. 

This will provide consistent streams of revenues to digital creators, engaging experiences with their online communities, whilst leveraging Ckrowd’s innovative technologies and tools. 

This joint venture between Ckrowd and KAM Africa will allow social media influencers to own their own exclusive Digital TV channels, connect with their respective fanbases and decide their own access price or prices for sharing unique content experiences. 

In return, fans will have closer access to their favourite creators, while creators can also rely on their own ‘tribe’ of supporters to commercially support their efforts in steadily creating exclusive live & OnDemand content for them. 

It will also provide new employment opportunities for those who understand the crucial role played by the creative economy, positioning culture, originality, and authenticity at the heart of content creation.  

As a business, KAM Africa, which operates under the KAM Africa Group umbrella, provides its clients and talent with strategic branding opportunities, comprising traditional and digital brand activations. 

These activations will include production around TV, films, product campaigns, speaking engagements and other forms of self-expressions and creativity that need visual representation.  

“We are thrilled about this strategic partnership with KAM Africa. This continues to fulfil the reasons we developed this technology. Our goal is to onboard independent producers in TV, film and social media influencers, who are often overlooked as not considered commercially viable for video streaming platform usage. We are excited at the way in which Ckrowd technology will be used to form unique creator and superfans relationship, which will be unique in the kind of interactions produced and also rewarding both parties,” stated Kayode Adebayo, CEO and founder of Ckrowd.   

Fabusoro has also been officially appointed as venture partner of the company. With these appointments, the Ckrowd Board will be expanded to 10 advisors.

The appointees have been appointed this year and will provide independent advice, strategic insight and foresight, support and scrutiny for the company’s growth. McVicker and Fabusoro have backgrounds in the music and entertainment sectors, bringing an impressive array of expertise in guiding Ckrowd to deliver its strategic objectives and implement new strategies to boost productivity and serve the global creators and digital economy.   

Kayode Adebayo, CEO of Ckrowd said: “Our goal is to build a formidable global team with capacity and experience around solving problems that talents face day to day in their career, the major ones being how to monetise their talents, knowing who exactly their consumers are and understanding how to cater for them at scale. So, I’m delighted to welcome these two experts to the Ckrowd Board. They join us at an exciting and important time as we launch new technology tools and strategies that starts to transform how we work and serve creators across different creative discipline. Each brings a wealth of experience from careers in innovation, music, law, entertainment and digital publishing – all critical elements of our future work. I look forward to working with them in the coming weeks and months.” 

Katherine McVicker is the founder and director of Music Works International, and co-founder of Cultural Connections of Africa (CCA). In her 30-year career as an agent, specializing in jazz and world music, she’s helped to develop the international careers of a wide range of artists, including Norah Jones, Richard Bona, Lizz Wright, Wayne Shorter, Joshua Redman, Branford Marsalis, and Ladysmith Black Mambazo. 

Because of her work across the globe, she brings experience in working with arts professionals in many cultures and has successfully built partnerships and networks in Europe, Africa, Asia and Latin America. 

Speaking on the appointment, she said: “I’m honoured and excited to be on the Advisory Board for Ckrowd. The Ckrowd platform is at the forefront of streaming initiatives.  In addition to providing unique content to Africans at home, the plan to go global and reach the diaspora of Africans and other Afro-descendent groups living in other parts of the world, offers endless opportunities to grow and succeed. The focus on allowing artists to monetize their content also helps to address one of the major inequities in today’s digital market and evens the playing field for creatives to be treated fairly. Bravo, Ckrowd!”

Adeleye Fabusoro is one of the biggest indigenous language content creators for Africa Magic on DSTV. He is a consummate business executive and serial entrepreneur with specific focus on media and creatives. Armed with a Bachelor of Arts Degree in Theatre Arts B.A (Hons), an M.B.A. With focus on strategic management & marketing as well as a certificate in filmmaking from the prestigious New York Film Academy, he runs Rare Edge Media, a multimedia content production organisation where he churns out flagship contents especially in the indigenous Yoruba language. 

“Ckrowd is the next oil for content creators. It gives you the flexibility and capability to determine your income. Ckrowd will create closer affinity between the content creator and fans. Importantly it is global. This is the time for Africa,” Fabusoro said.

These appointments will contribute to Ckrowd’s key focus on making an impact that matters in the communities in which it operates and strengthening the role of innovation, culture, entertainment and technology amongst content creators to inspire change, revenue growth and profile’s creativity, especially in lower-middle income countries. 

The Ckrowd 1.4 version offers new features to support Live & On-Demand content publishing & monetisation for all, with a mission to provide inclusivity, value and profit for all creators, especially those from emerging economies. 

Focused on greater support for global content creators, Ckrowd will now be able to receive revenue in dollars and local currencies simultaneously, for the same content. This will also provide greater visibility and increased global appeal to creators in the Diaspora and emerging markets, where local-based revenues are often ignored when discussing monetisation. 

The ability to use the company’s innovative geo-pricing technology for consumers from local and international markets is a critical feature for modernisation, global revenues and content definition.

Several other improvements included in this release also build upon the strong foundation of features already available in the previous version Ckrowd 1.2. These include:

• ‘Ckrowd Live’ to be used by creators to demand payment to exclusive viewers for live digital performances
• Creators fixing prices for Live & On-Demand Content with advisory guidance from Ckrowd
• Creators to receive 70% of total income as payout from Ckrowd for their exclusive content
• Increased usage of Geo-pricing Technology for consumers from local and international markets
• Support for Security authorisation facility (SAF) – guarding your virtual meetings
• Receive revenue for consultation meetings or live teaching classes

Kayode Adebayo, CEO of Ckrowd, said: “Our aim is to have a very thriving creators’ economy, while providing content consumers with unique and original experiences, unlike anywhere else on the internet. We believe that until creators are able to connect with their super fans and exclusively and uniquely cater to them, the experiential dichotomies between these two parties aren’t complete. Ckrowd Technology enables Creators in any creative discipline to firstly cater to their super fans, while these super fans appreciate them financially for the personal access granted to them in chats, live and On-Demand content. Creators feel valued and can finance their own creative projects, operating as true SMEs and super fans are given a premium experience, that’s the Ckrowd promise.”

Ckrowd 1.4 also supports African film producers, where due to monetary, bureaucratic, and infrastructural challenges, many films that cannot make it to the cinema are released exclusively to digital audiences.

Additionally, many creators and professionals within the creative digital industry can employ Ckrowd Advert, whose large reach allows them to connect with more than 30million Nigerians at low-cost rates of 20 kobo or $0.43 per message via WhatsApp, SMS & Emails.

This upgrade will also enhance the entertainment experience offered by Ckrowd 1.4, where creators and customers can look forward to an all-inclusive, new excitement, content creation and gratuitous consumption.

Furthermore, it will offer creators the opportunity to generate high returns for their locally produced content and earn in local currencies, whilst their content is distributed globally to audiences looking for truly exclusive and tailored experiences.

The new Ckrowd 1.4 release will allow creators to better serve the fast-changing needs of users attracted to Africa and Afro-inspired creativity across music, cinema, theatre, gastronomy, literature, education and fashion just to name a few.

The creator’s economy and Ckrowd’s continued commitment will be to improve the integration platform through new technology and innovation to support the next generation of international content mavericks, especially those across lower- and middle-income countries.